Lori HarderFounder of glōci | Bestselling Author

How to Market Like a BossBabe

7 Sept 2026 · 1 min

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1:00

In this segment, Lori Harder urges marketers to zero‑in on a single, aspirational customer – the person who would love to buy their product. She advises creating content that makes that individual see themselves in the message, and to align one product, one sales funnel, and one platform around that persona. By concentrating effort on this narrow focus, marketers can discover what truly resonates, avoid the paralysis of trying to do many things at once, and break the self‑defeating narrative that they’re not cut out for success. The speaker frames busyness as the enemy of meaningful progress and positions focused experimentation as the key to unlocking growth.

Chapters

Think of one person. Maybe it's your favorite client, maybe it's a friend, maybe it's someone you follow online. It's your aspirational person that you'd absolutely love to buy your product. And I want you to start marketing your product, one product, directly to that one person. Make sure they can see themselves in your content. I want you to make your content about them and really set that goal, that one product, that one client, that one funnel on that one platform, and figure out what that's gonna look like to unlock growth, Just all of it. The power of Wands, I cannot tell you how powerful it is because when we are trying to do a million different things, what ends up happening is we're not making progress in any meaningful direction. And we tell ourselves stories like, we're not cut out for this, we're not good at this, it's not working, no one's interested, no one wants to be part of my community, fill in the blank. And all that is is you haven't given yourself the opportunity yet to figure out what resonates because you've been so busy. And busy is the enemy of building the thing you really dream of being.