Pick one core message and repeat it 75 ways across different formats: tutorials, origin stories, client proof, listicles, mythbusters, confessions. Use AI to generate phrasing variations automatically. Consistency across formats builds mental real estate and audience recall.
When I look at the people that really started to inspire me over like the last 2 years, they beat a dead horse. Their content is so specifically about the certain thing. I repeat myself so much, and I think that's what creates that omnipresence and that mental real estate for people in their mind about me is because I'm not saying 75 different things. I'm saying one thing 75 different ways. There's the tutorial carousel, there's the origin story, there's client proof, there's the listicle post, the mythbuster, the B-roll with a long caption. The confession, the mirror, the receipt, the question. And so I take that one concept and then I put that into AI and it basically spits out a whole bunch of different ways to say it. I mean, like, I feel like I've seen everything, but I don't know why that just made this so easy. Say the same thing, but in all of these different ways.
