Jeff Fenster calls the same six companies every Friday for over two years to get his product into airports. He calls it "pleasantly persistent Friday" and says it works: Everbowl ended up in the Padres stadium and went through a lengthy process to get into Costco.
"Two plus years."
Every Friday.
Six companies.
Padres stadium (Everbowl) and Costco.
No. It just means no today. I don't know why everyone gets stuck with this. Someone said no to me, so it's no forever. I'm trying to get everyone in an airport. It's taken me two plus years. I call every Friday to the six companies that are available to get me in these airports and I still have not achieved my goal and I am still nervous when I get the opportunity to talk to them. But it's doing it in a fun way. I mean, it's how I got into the Padres stadium with Everbowl. You know, that took me almost two years in Costco. It used to be pain in the ass Friday, but now it's pleasantly persistent Friday, if you will. Yeah, I'm gonna keep calling and every Friday I'm gonn I'm going to say, hey Lori, it's Jeff from Ever Bull. I was just wondering if this is the Friday you're going to let me go in the airport and you're going to be like, sorry Jeff, our meeting's not till September, but you don't have to call me every Friday. And I'm going to say, well, I know that, but I just want to see, make sure, you know, I hope you have a good weekend and I want to make sure you hear my voice every Friday. So when that opportunity comes, I'm here. Because eventually I wear you down.
