A short conversational video in which Chris and Lori Harder discuss how fear can be used as a motivating force. Chris opens with an anecdote about an experiment where the scent of a cat made rats run three times faster than food incentives, illustrating fear’s power to propel action; Lori reflects that many personal transformations came after loss and that anxiety can be a motivating prompt rather than purely negative.
Here's why I think fear is one of the greatest things on the planet. Harvard study talked about how they were trying to figure out the best rat poison flavor on the planet. They're like, how do we make the rat run through the maze as fast as possible? So they tried, like, 2500 different recipes, and now it's sold in stores. Right? This is how they come up with these things. And one of these scientists had this idea. He goes, let's take the scent of a cat and let's pump it into the maze, and let's see what happens to your fear. The fear of a cat made that rat run three times as fast as any combination of food ever did. If you use fear, it can propel you forward. And why have a lot of us had transformations in our lives? Is because there was probably a moment in your life. I have no Choice.
Multiple. That's 100% why we've done anything is because we've lost everything. It's so real to both of us that we're like, oh, no, that could happen again. If my pipeline is not always getting full. Somehow I'm anxious, and I don't think that's a bad thing.
