Lori Harder advises creators to focus on one or two social media platforms they genuinely enjoy and will regularly engage with, rather than spreading themselves thin across many. She emphasizes choosing platforms where you naturally spend social time and can learn, noting that overstretching leads to exhaustion and lower-quality content.
People overdo it with the amount of platforms they should be on. My rule is always, like, find one or two you love being on, and you're gonna check and engage with and then go there. Like, if you don't think you're ever gonna check your LinkedIn, don't go on LinkedIn. I couldn't agree more. Like, even mentally, with bandwidth, how you show up if you're exhausted from all the platforms, you're not gonna create anything good. Like, you're just not. And the platforms are so uniquely different. Which one do you just enjoy more? Which one are you socially on? Because when you're socially on it, you're learning the whole time. And I'm not saying, like, oh, you can doom scroll and you're learning, but my doom scrolls do bring a lot of learnings.
