Lori Harder explains how to land event partnerships by reframing your pitch around what the partner needs. Instead of asking what they can do for you, show how your participation helps them hit their sales or attendance targets. Prepare your outreach email and send it.
For anybody who, like, has events or is thinking of events. How did you get those partnerships? Like, how did you know who to go to? Were they paying you? What did that look like? How did you approach that? My story is all just shooting my shot. Even to this day, I'm like, still scared this, but I was just like, what do I have to lose if someone's thinking, oh, look, I could never do that. No, no, you can just like prep your emails, think about who you want to reach out to. And my biggest thing is, like, what value can I provide to them? One of the biggest changes in my life and when you actually start to get and people are interested is when you realize that it's a person on the other side. They need to hit numbers and they need to make sales. So thinking always, how can my goal help them get to that goal? Once you unlock that, you start to get yeses.
