This is a short spoken segment (podcast/YouTube) advising businesses to prioritize customers over competitors. The speaker describes concrete tactics—most notably running a customer-brand trip (taking six top customers to Charleston for a product lab and co-designing a future print)—to create celebratory, obsession-worthy experiences that deepen loyalty and are embedded in the company’s core approach.
A lot of people have customers who are listening to this podcast. What are some ways that you really focus on them that you have felt have really just paid off and that you've loved? Focusing on the customer, not competition, is number one. We actually have a customer brand trip next week, so we're taking six of our top customers to Charleston. We're doing, like, a product lab with them. They're going to help design a future print, and there's just a lot of celebration to be had around that. We want to make sure they walk away, like, obsessed with their experience so that they come back to pk. That has been something that we have infused into the backbone of this company.
