This is a YouTube video titled "One Thing Entrepreneurs Always Miss In Their Business" containing a conversation between Lori Harder and another speaker recorded in July 2025. The discussion focuses on common challenges women entrepreneurs face, particularly around setting KPIs and financial goals in their businesses.
When women come to you, what is like the first place that you feel like you're like, okay, here's all the low hanging fruit. Here's the main things that they are confused about or working on.
I've been.
Very surprised that a lot of women don't have KPIs or goals. So KPIs are key performance indicators. It's all fake, to be honest.
Totally.
When you're initially putting together your numbers. Totally. Like, it's total bs.
This took me a while.
To grasp that.
Like when I was first raising money.
I'm like, so weird.
You're like, so I just make up a number and we try to get it. Yeah, yeah.
And then you figure it out from there. Then the real numbers come. Yeah.
It's like you have to set an.
Anchor of like, okay, this is what I'm going to try to reach because then that's going to tell you how much money you can spend. It's going to tell you how much you can invest. It's going to give you everything.
