Lori Harder argues personal branding isn't about logos or colors—it's the digitization of your reputation, what people trust you for, and the problems you solve. She proposes identifying your existing reputation first, then amplifying it online.
When you hear that term personal branding, you think logos, colors, fonts, social media, podcast, YouTube. That's what people think. That's where people get stuck. That's where they get stuck. And it's like, well, it's all these things and I don't know how to do this. And no, the way we define personal branding is simply the digitization of reputation. Reputation has been around since the dawn of time. Like, what do people think of when they think of you? What are you a trusted resource on? What problems can you solve for the world? And when you think of it like that, you go, oh, okay. But now all we're going to do is take take your reputation and then we're going to digitize it and we're going to amplify it.
