Rhonda Swan on body image and building multiple 7-figure businesses (thERINpy with Erin Washington)

This week on theranp, it's Rhonda Swan, CEO of the Unstoppable Branding Agency. She's an international speaker, she's a best selling author, she's a personal branding and business strategist and she has built several that's more than 17 figure businesses. I want to talk about her story. There was a point in her life where she gave up everything and moved to friggin Bali where she currently resides with her husband and her daughter. I want to talk branding, entrepreneurship, but I also want to talk about spirituality. I cannot wait to introduce her to you. If you're not following her already, please do me a favor and hit subscribe wherever you're listening to this episode and please, please take two seconds to leave me a review on Apple Podcasts. Here is my episode with Rhonda Swan. You are obviously the goddess of branding and business, but this being theranpy, I want to talk about spirituality, your relationship with your husband as someone that's going through a divorce and talking to someone who's been together as long as you and your husband have. I have some thoughts and some questions there. How you raise your daughter, your beautiful accomplished Hanalei, and a little bit of branding and entrepreneurship grown in close together. I want to start with body image. You're an athlete and so was I. I played soccer since I was 4. I played Division 1 soccer in college. Everything was about my sport. That was my identity. I know you were an Olympic athlete in softball at one point you were a bodybuilder. There was a time you were running 10 miles a day. I'm wondering if you ever dealt with body image disordered eating, noise.

Yes, I. And thanks for asking that. You know, I'm. I was, when I was very, very young. I don't know if you ever read the book. Everyone on your podcast should read it. If you haven't called Relentless by Tim Grover. He was the head trainer for like Kobe and Michael Jordan and he talks about being a cleaner. Okay. So I didn't know, I didn't identify all this stuff until I really started to read this book. And a cleaner is those that just, no matter what, they're going to be relentless. They're going to do their thing, they're going to get it done. They're the ones that you want on your team. And so growing up, I was that girl. I was like, even I was little, like young. I was like, you know, grew up in Detroit. But I came from not like probably the best background. My parents were 20 years old. My dad Was a drug addict. He would steal stuff and hide under my baby carriage and my mom would get picked up and go to jail. And I many times been sat outside of a jail waiting for my dad because he was drinking. I got smoked, my head bashed in because he smoked a joint and stopped real fast, cracked my head open, bit by a dog when I was with him. And my stomach pumped like, these are the things that I, as a young, little, young person, right, was growing up into. And my mom left when I was three and then remarried my dad, my stepdad when I was five. Now I share this because I growing up, I was always, now I know, in more of a survival mode and more of like, I'm going to get it done because no one else can do it and I'm going to help them. I'm going to do it, I'm going to keep going, right? Because, because there was just so much, everything was just falling apart as I was little. And so certainly I didn't want to be like them. So I completely went opposite. I became like the most, you know, epic athlete. I still hold world records for stolen bases. I tried out for the women's U.S. team when I was 12 years old. And so, yeah, I became the best. I was the absolute best. I was super focused. Like I used and leveraged all the bullshit in my life into the best. However, being the best sometimes has a cost, unless you understand why you want to be the best. And I want that to sit for a moment because I didn't know why I wanted to be the best. I knew that it gave me dopamine rush, I felt good, I was seen, I was praised, I got attention, right? All those things that you actually want as a kid, you're having to do external things to get it. And so me being the best at least kept my parents eyes on me. Even my new stepdad was really rough and hard. But if I was the best, I was always getting attention, right? And so growing up that way, I just continued. And then as I got into my teens, I became a bodybuilder. You know, I became very, very body conscious, right. And so here I am, 18, 19, I'm, I'm now like high level athlete. I'm, I'm crushing, it looks like in life, full ride scholarships. And what happens, you're trying to maintain this perfection, this approval, being the best.

Yes.

And all of a sudden at 19 and 20, I'm no longer 17 or 16. I can't keep that 6% body fat that I had.

Yeah.

And I Then didn't have a. A moon cycle for five years because I was so overdoing it. I was mentally distraught because I would be. I couldn't go out in public, really, because I would. I didn't drink. I didn't do anything. I was such a tight athlet. And I would, like, count calories as I'm sitting with people. Every bite I would take. Right? Yeah. So when I go home, I'd smash pizza because it would make me feel good. I would get this dopamine rush, right? All these things that I think many of us have, but I didn't know that was, like, what was going on. And I'll never forget this. I was a personal trainer, bodybuilder. I'm going to school, paying for myself to go to school, and I walk into a gym, and one of the girls, I was going to be a trainer there, and she was like, oh, that's the owner. And she was a Miller girl. I was like, she looks a little rounder on the edges. She didn't look like, you know, type. She goes, oh, yeah. Because she. She became bulimic, so she eats tons of food and then she barfs it up so that she can stay thin. She quit and she blew up. I was like, that's an option. You know what I mean? Like, it wasn't. Oh, I'm doing that because I mentally messed up, or I need to. No, it's an option. Like, that's an option to keep my body fat low to do this. So that became an option. And then certainly as it as obviously will all slow down, because as it progresses, then this is when you start to realize, like, wow, I'm masking and masking and masking and masking all the. And the trauma that happened when I was three.

Yeah.

Or 1, 2, 3, 5, you know, and we don't ever talk about that stuff. You'll see just drivers. That's why I brought up this. That book, Relentless, because he talks about the cleaners. Like, those are the ones. Just no matter what, no matter what's happened to them, they're gonna make it, but at a cost.

Yes. Oh, my God. I already thought we were the same. And I didn't even know those things. Rhonda were even more the same. I wonder what your transition out of sport was for you. Because for me, I didn't have the childhood stuff. I'm in therapy. I had a great childhood. Unless I block something out, I don't know. But it's like, now I'm that. Go, go, Go, driver cannot fail with this, with my brand. Because soccer didn't work out. And for me, that was my identity and my value. And when it was gone, I fell into depression. It was like, what else is there when you put everything into your sport or whatever you're putting it into, and then one day it's gone, which as a female athlete, you're probably not going to make it to the professional level if you do, great for you, but it's going to stop. And my identity was gone. I fell into depression. Ten years I dealt with bulimia because I started it as a way to control my weight. Because you're in a Division 1 Strength and Conditioning program and then you're quit and now you're like eating normally.

I don't just run. I'm just sprinting back and forth.

I don't.

What do I do?

Say, yeah, I thought I was going to just lose weight, but it became something that I was obsessed with. I could not stop doing it. It was an addiction. I hid it from all my roommates. And it all stemmed from losing that identity. So going, obviously you have made it in what you're doing now. But what was that transition out of, like sport and bodybuilding and athlete? Was there like a transition where you struggled losing that athlete identity?

100%. In fact, I, When I look at my timeline, I've had several of these threads and. Which then allows us to back up and say, okay, whoa, those are real threads. And so to answer your question, yeah, when I got out of university, right, when our team got invited to the Olympics is when I was too old and I had finished grad school and I was getting a job. So I actually didn't even get to go to Atlanta's Olympics. Our team did. My team did. And so they're first off now. That's like, I stayed and got my graduate degree in order to stay in coach so I could continue waiting for this calling. And I, you know, moved to California to start working. And yeah, that was the hardest thing ever. So what I did is I go to California from Michigan. So I'm from Detroit. And I start. I'm like, what am I going to do? Like, I didn't. I did a long distance run at the time. I was a sprinter. That's all I did. I'm like, I can't just go up and down and just sprint around.

Like.

That's right. So when I got to California, I actually switched one sport to another. I put a softball down. I've never touched it again. Which Is crazy because that is my identity. I go back to Michigan and it's like everything, softball, every. That's the only thing that people know me. But I wanted to take that mask off, right? So I'm like, okay, that's a first mask. Then I became a surfer. I learned. And so I, I started trading one addiction for the other, which was maintaining my weight and health. I became a heavy duty surfer. I became then a beach volleyball player. I started running 10 miles on the beach. Taught my on a run longer, however, all along, just traded one for the next. But the core, my dark side was still there because I was still struggling at 23. To whoever, who am I like? Like I would, you know, pinch my waist every constantly, like making sure that I was super thin and, and I was super muscular at the time though, right? I was a bodybuilder. But then here you're going, right? We're getting older, getting older, and our bodies can't actually hold up to this anymore. The perfection is no longer real. You can't hold it. And so then I became even more controlling, right? Like more controlling. And you know, no drinking whatsoever. Still binging like 10, 10 for 10 years. But I meet my husband, we get married, and I finally have to tell him, like, you know, I need to let you know something's going on with me. And I, I didn't even have to say it because it wasn't a problem. It wasn't like, I have an eating disorder. No, that was, I have a control disorder. Yes, yes, nothing. Because I still go, I don't even know what that is. I just did that because I could control my weight, had nothing to do necessarily. I thought the mental side of it, which later we realized it's still control to no way. And so I had a control problem. And I went and saw counselor and I thought was the most ridiculous BS in the world. So I'm like, what are you asking me? Do you even know who I am? Like, I'm not doing this for all this, blah, blah. And I went, okay, I'm done. Yeah, control. So, you know, these are the things that are happening because these identities, they do, they creep up on us. But the underlying, the moment we understand that the dark side, right? We talk often, you know, I know you talk about spirituality as well. Like we have the light and the dark. The dark is our driver though. So many, often, often we ignore that the dark. The dark is actually what gets us to get to the shit that we want. But the dark can't actually connect necessarily. The Light, right? But the light is what shines on the dark that allows us internally to go, ha, ha, ha. That's where my driver's at. That's why I have that power. And I mean, there's athletes, right? I mean, look at Michael Jordan. His. His dark side was that he literally couldn't even. He wouldn't allow anyone even in because he was so perfect. That that was his dark side. That was his no matter what, I'm going to win side, you know? And others have these, like, if they're addicted to making money or they're addicted to food or sex, whatever, that. That's their dark side. But that dark side also got them right to being the success that they are. So the moment that we can intersect the two and go, okay, yeah, that's right. Dark side.

But you have to get in there. Yeah, you don't want to get in the dark. It's dark. You don't want to get in there.

Do the work.

But don't you feel like once you get in there. And like, for me, my bulimia, I talk about it so openly now, but that was like my darkest thing. It was the most shameful thing that I did. And I didn't tell anybody about it until I wrote my book. But, Rhonda, when I wrote it, I released it and it was off. I feel like the rest of my life opened up. All the opportunities that I have now came when I got in there and released the shame of the shit that I was carrying. For me, it was my bulimia, and I wrote my first book. And then I just. You feel lighter. It's out. It doesn't have a hold on you anymore. And then you're open to all of the opportunities that were probably there, but you were in your darkness.

Exactly. And just so focused on what can I control. It was a very linear pathway. Right. Like most of us that are athletes, like, we are. We. We. We live in this linear path. Meaning it has to be like this to get to the next level.

Yes.

No. If we live in the field of miracles, then it doesn't have to be linear. It's. We allow it to come and flow. And that's something that I had to really get very clear on. Do a lot of work. I mean, a lot of personal development work, you know, and. And then letting. Letting it go and allowing myself to be messy.

Yeah. And your story is such a beautiful representation of. It's not linear. I want to get into the story. You mentioned your husband. You met him surfing in the Water in La Jolla.

We met in the water March like March 8th in 1998. So 25 years we met in the water and we've never been apart.

I can't, I mean I could do a whole. We're going to get into relationships. Well, I do know that there were times where you're like, if I was not focused on personal growth, we would not still be together right now. It shows how important it is to like get in there and know yourself and get into your dark so you can maintain these relationships. But you're climbing the corporate ladder. You're in San Diego, you're balling. You overhear a conversation from a woman who's late to work and it sparks something in you.

Yeah, that's a big one. Yeah. So I obviously moved to California to start my corporate position. My husband was a robotics engineer. So we've been together for about three years and we've just bought this big five bedroom house. We're ready to start having kids. And I took my hour, you know, trek in San Diego traffic down the 5 to a meeting on a Monday morning at 7:30. And we're sitting there and there's my boss. Was that like Quincy? I don't even know the word again. I can never get it out properly. Quintessential.

Quintessential, Quintessential.

I tell you, it's crystal. And she was like that perfect bangs, right Bob, I see her, the lips are super tight. Her name is Jane and she's starting the meeting. Well, I wanted to be Jane, like that's what I was working for. So you're looking up at Jane and of course I'm there on time. My hair's done, everything's working. You know, I'm sitting there, I got my jam and, and everyone, like everyone's stomach's dropped because this woman skimmies in the back of the room and all of a sudden you see Jane like, hey. Like she knows it and everyone knows. So it's like you can hear a pin drop. And the woman stands and she's like, you're late. Like literally across the room this woman comes up against the wall like, I'm so sorry. And her lip is trembling. I'm so sorry, Jane. I just dropped my six week old old baby off at daycare. This is my first day back to work. Six weeks I've been on maternity leave. I'm so sorry, it won't happen again. She's like, yeah, you're sure it won't happen again is if you want to Put food on this baby's plate. And you want to have, you're going to be here on time. If you want to have a better family, you're going to pick them up after work. And. And she was like, yes, yes, it's okay. And I was sitting there going, you got to be kidding me. Is this who I'm going to be? Are you that cold? 15 minutes to a meeting. 6 week old baby Jane obviously didn't have kids and she wasn't married. Career was everything. And I just had this switch and. And I realized that if I was going to continue down that track, that I was never going to not only find myself, but I was going to be living a superficial life. And I went home, told my husband, I'm quitting my job. And he's like, you're crazy. We need your income. We just bought a five bedroom house in La Jolla. I was like, yeah, no, I'm going to figure this thing out. I watched a documentary from Steve Jobs and he said, if you're not learning the digital market or online space, you're left in the dark. I was like, I'm gonna figure it out. And he was like, you're nuts. I figured, year later, I retired him.

Yeah, he was not on board. You go home and Google work from home, mom.

Which is so against my like jam at that time, you know, but you, your.

Why was my daughter at the time, she wasn't you. Were you pregnant even?

You just knew. No. 3.

Yeah. You weren't putting your kid in daycare and that was your why. So you watch some documentary you start with, or you went to like a conference and you are all in and you max out your credit cards and your husband is like, what in the actual fuck? And you're like, this is what I'm doing. And you call 3000 leads before making one sale. Why didn't you quit when that was. You had. You had it. You were climbing the corporate ladder. Now you're calling 3,000 leads. Why not quit?

Yeah, that's one of those gaps right where you're like, God, this is the identity. I went from, right, athlete to athlete, now corporate to entrepreneur. And identity was. I am a badass. Right. I was making six figures. Now I'm calling leads like my husband was going, rhonda, what's wrong with you? Like, you're, you have your masters, you're calling. What is this ridiculousness you're doing? I'm like, your doubt is not bigger than my why, than my drive. So I kept saying that your Doubt is not bigger than mine, because I want to be free. And, Yes, I called 3,000 leads, didn't make a sale. I was back in that pit of like, what have I done? So now. Now what have I done? And now my identity is saying. And my ego is like, I'm not going to let them say that. I told you so. So you're going to have to keep going, right? Because they are not going to win.

Right?

So there's that dark side, right? So you always got to go. Okay, you got that driver? You got that? Why? That's your light. It feels so nice. But your dark side says you're not going to see me lose, right?

A hundred percent, yes. My pride or my dark. You're. I'm not. Yes. This will make it. I will not fail. And was it around that time that you made a real estate investment? Yeah.

So I started the company, and boom, it was like we started to rock, right? And then we said, okay, now it's kind of time to have kids. I've set this up. I'm working. You're retired. We're. We're jamming. We got five homes in San Diego. Mercedes, blah, blah, blah, bullshit. All the things. And like, hey, it's time to have a baby now. Okay, but let's. We should do some investing in more real estate to make sure we're really set. And sure enough, you know, the universe will provide. We had just said that let's be real estate moguls. We actually said that. Be aware of the things you ask for. Say what you want specifically, because I'll share with you what I mean. Because moguls are not all glam and glory. And so because of that, I'm going to Whole Foods. I'm walking through Whole Foods in San Diego. One of our buddies. Hey, Rhonda. We're doing this big new project in Arizona and in Flagstaff, and, you know, we're looking for investors. The return is ridiculous. I'm like, yes, bring it right. Meet up with them. Boom. Let's do this. I'm thinking the universe is providing. Well, little do I know, the universe is checking me on how I'm. How much I'm really. What I'm wanting, how I'm wanting it, and how serious that we are about getting it. And instead of doing deep, deep, deep research, we gave them about $26 million. And I'm like, this is going to set us up for life. Boom. I get pregnant, and I'm like, yes, this is it. This is it. Whole year. The development Starting we're going constantly out there thinking everything's great. This guy, you know, is amazing. He's at this massive, you know, twenty million dollar home in Arizona. Of course he's going to be a badass. Everything's been great. Well, about six months before my daughter was born, we start finding out things aren't happening. And things are come, things are getting odd. Anyway, so it's seven, eight, right? That's the. When the financial crisis started to roll and the ball and the snowball started to kick. Mortgage companies were given bigger loans on mortgages than they should. Then you know, appraisers were appraising homes bigger than they should. So all this was rolling. We didn't really quite know until we're starting to see these flags and we're going out there constantly asking this guy, everything's be fine. We just need a little extra more cash to get us through the bridge. Can we give you a bridge loan? We're pulling out. I'm talking all the stops. We sucked out every IRA for my husband and myself. My, my husband's dad's life insurance. His dad died when he was 16. We, we pulled everything out and cashed it in because we, our egos were like, we're gonna win. This is what we're doing. Right? But our dark side is also what caused us to say yes and not look deeper and not touch really what's happening. Because it felt shady. That's what. It felt shady, right? And we knew it. But we were hiding that a bit because then again other people are coming in. So now we got my husband's parents coming in and then it's like, oh, now it's, it does feel shady.

Yeah.

Oh, no shit's happening, people, our friends are putting, you know, 50 hundred, $200,000 into this project. And 36 days before my daughter was born, we get a phone call from the banks and they say, swans your $26 million homes. The construction loan is empty. It's time to start paying on the home for your, you know, the flip over of the loan. We're like, no, the houses aren't built yet.

Right?

Built yet. They're like, well, where's the money? Because the money's gone. And why would your house is not being built where to get used? And then we dawned on us. We signed over power of attorney to the homes to the developer six months before so we could push the project because we had to sign off because I was pregnant and we had to go there. And so we gave him all the rights to the bank to take the money out of these loans to build the houses. So they were. By the time my daughter was born, everything's great. No plan was. By the time your daughter's born, you're completely broke, you're completely bankrupt, and the banks are going to start chasing you. And three days after we get that call, my water broke.

Oh, my God. And he was taking the money to fund, like, the next thing, like, his next project. I wrote down that you said that you realized success made you an arrogant asshole.

In my own words, gave me goosebumps. I had my. My baby's born 33 days early. So I'm like, in this, you know, fight or flight, fighting now for the right of my daughter, telling this hospital, don't you touch me. Don't you put one piece of medication in my baby. Like. And I'm fighting, right? That's not easy to do in La Jolla because every woman goes in there for early C section, you know, And I'm like, no, I'm pushing this baby out. And so a lot of trauma, right? But all the intentions were right. But I'm having to. I'm like, why am I keep fighting? Why is my life about doing great and then fighting? Right? We always have to backtrack how it started, our survival. Why are we always in this fighting mode? It's what we've learned. So when all this happened, we had to. Yeah, we had to sign off everything. And it was like one of the cleanest, probably bankruptcies because we had a fraud case. But they said he's behind bulletproof glass because you've signed everything and we can see him ripping you off, but we can't touch him. So we had to get really clear. We fought for about another year, almost a year, hundreds of thousands more. And we said, we have to sign off. Like, we gotta get outta here. We can't keep doing this. We have a baby. Like, our minds were a mess. How are you helping people with prosperity consciousness in our new company if we don't have it?

But this is around the time your husband is reading the Four Hour Workweek. And you're like, get that shit outta here. I don't want to read this book.

My husband was reading the Four Hour Work Week, and he says to me one night, he's like, I need you to read this. Tim Ferriss is talking about this four Hour Work Week that you can have many retirements and you can actually set up your business digitally and actually get out of the environment you're in if you're in stress. And I was like, don't you tell me this. This is my home, my baby. I'm controlling the space again. Right? I'm back in my space. This is. I'm going to build this back up again. We have a company. Don't. Do you know what? I'm fighting them.

Yeah.

And I lay in bed and I'm, you know, like, stressing to the max. And all of a sudden, like, all right, freaking read this chapter. Just going to do it. And sure enough, Tim Ferriss is like, yes, set your systems up. You can have your company take it, go somewhere cheaper, rent your house. Like, he had all these ideas, and because of all of what was going on, we literally said, okay, we're done. We're signing all this off. We're selling every home, and we're letting go of everything. We had a fire sale in La Hoya on our front yard. You want to talk about leaving your ego at the door at this point? We're like it. Because we made that commitment and decision, the universe started to provide. And so everything started rolling. Within six months, making the decision, we sold every home, all of our shit, even our dogs. And we left on November 25, 2008, with $12,872.62 to our name, with a vision and a vow to never put Hunter in daycare and to bring ourselves back to our roots and our core. And now it's been 16 years.

And you live in Bali. You mentioned it. Once you make a decision, the universe conspires to make it happen. Let's talk about the fraud case. Talk about giving energy to it. And when you stop giving energy to it, what can happen?

That was from Wayne Dyer. I actually spoke to Wayne Dyer, interestingly enough, when I said earlier, be aware of what you ask for. Yeah, because we asked to be real estate moguls. Well, little do we know, real estate moguls actually end up losing more than they win, right? And they have to go bankrupt multiple times before they actually figure it out. And they. They hit the deal, right?

Duh.

Well, we got that one checked off. We started there.

You asked for it.

We asked for it. And then stress levels. And what happened is, right before we left, I in San Diego, Deepak used to do Deepak radio every Saturday.

Didn't he, like, live on your street?

Or did I even pass by, like, right around the corner? You know, like, that's what I mean. Like, hey, Deepak, you want a little stroller?

You know, 200 bucks.

You know, I'm Like, I got your book. I'll sell it to you. He was on Saturdays with Deepak, and Wayne Dyer was releasing his book, change your thoughts, change your life. And they're like, hey, if you want to come in and ask, you know, how do you change your thoughts, change lives with Wayne Dyer? And I'm like, I'm calling. It was like one of those, like, spirit, like, move you, like, damn it. Why you're doing it. Ding, ding, ding. Like, there's. There's no way. But there is every way, because it had to have happened. Hi, you're on with Deepak and Wayne. I'm like, you gotta be shitty.

Great.

Like, what? And it was Deepak and Wayne Dyer with Rhonda Swan. Unstoppable family. If someone searches it and I ask them, you know, you always. You're talking about, change your thoughts, change your life. Have you ever heard of a. How bad things happen to good people? Well, this is what's happened. And it. And we're trying to get over it, and it's, like, hard, and it's. It's controlling us. And even though I meditate, even though I do this, it is still it, it, it. And Wayne Dyer says, well, I mean, if you actually think about it, you keep giving so much energy to it. When are you just going to let it go so that you can be free and all you got to do is forgive the guy and it will go away? And I'm like, fu. Wayne Dyer, forgive this guy. What? It is a big deal.

Yes. Right? Does that make sense? Yes. You're like, yeah, it sounds great. Not happening. Yeah, but you do it.

But we did. It took me a couple days. I was pissed at Wayne Dyer. I wanted to, you know, pun him.

You egged his house. And then.

Yeah, yeah, right. And however, what happened is that we did realize that it was controlling us. And it is something that happened to us, and it wasn't us. It isn't going to control the rest of my life. And the moment we said, okay, it is no longer important to us, and we forgive you because we made the choice to sign our name. We, our ego, said, yeah, yeah, yeah, yeah. Didn't do due diligence. Our ego, that dark side, that driver side that I didn't have control of yet, took me over. Opposed to me using my dark side and my shadow side to do better and to do good. So we just admitted faults and took our power back. And the moment we did that, it couldn't control us. We were in complete control of our destiny. We knew that if our minds were the way that we were, we were never going to be good parents to our daughter. Our stress levels were so max. I'm like, I can't even be around this baby right now. And. And so when we left in November 25, 2008, we never looked back.

And didn't the fraud go away?

We got to sign off the papers. And they said, you know what, Swans? This is the one time that we're saying we're sorry that happened to you. And we literally walked away with zero faults other than the money that we took out of our accounts. We still owed the government 30% of our money because we took it out early, which is still another ridiculous even thought that that even takes place still.

But we were free because you stopped giving your energy. It was draining all of your energy. And anyone listening to this, what is it? What are you holding resentment about? Because it's only draining you. And if somebody else did something to you, it's putting all the onus on them and that you weren't complicit. And once you just take back the power and you realize your part in it, or you. You forgive, it's off you. And you may not even realize what you're still carrying or holding onto or resenting because you feel so justified in why you resent them, it's hurting you.

Right? Because we often. We often just want to be right. Yes. Right. But the moment you know you're no longer being right, it's all on you. It's like, okay, then I got this. What do I want next? Then what do I want now? What do I want? And what do I want in my specifics? What do I play in the field of miracles? But I want to be specific, you know?

Yes. And now you're back in control. You move to Bali with not much, and you launch a seven figure business using zero marketing dollars. How the hell. You were the first nomad digital nomad family Y. Yeah. And you shared your life and you. You launch a seven figure business. How long did it take to get to seven figures? What was like the thinking there?

This is before YouTube, Facebook or anything was around. Oh, so we leave in 08. Facebook had not came out yet. Neither had YouTube. And so I'm like, all right. But because I'd been working with Perry Marshall the three years before learning the digital digital marketing, I became very good at putting together little weird websites and doing marketing and driving people. This is what was funny. I started running Google Ads and I was driving people to a website which Was very flat. I figured out this. I don't know. It's so silly, people. It's been so long. It was called Audio Acrobat, and it was this software, and you could upload a video under, like, 30 seconds. It was all weird, but you could actually embed it on a website. And I was like, I'm gonna do that. That makes me real. So I started to, like, figure these things out. So it was, like, all scratchy. I'm like, hi, I'm Rhonda. You know, I want to help you, you know, have a better life. I would just save funny stuff in these little videos. And I looked. But because I had learned how to use Google Ads, I was driving traffic to that weird website, and the website was taking people to the 1, 800 number, okay? So I would take them off of the Internet and I would call these people, like, hey, you know, let's be, you know, want to be prosperity conscious and let me help you build your brand, and let's. Let me help you get there. You're going to learn it online. And it was all these things, and. But because I was in that flow of the fear of the miracles, I'm leaning on my story. I wasn't afraid. I was totally authentic. I'd let all the shit go. I recognized that my shadows are what's God me here today. So how do we clear it? And so I just started talking about that every single day. And then, of course, YouTube opens up, and then Facebook opens, and. And now I'm like, whoa, hey, I can keep doing this. And so our company went from the first month of being away, barely having anything, like eating avocado bowls and rice. Like, we make it cool, cut an avocado bowl for my daughter because she's eating out of avocado bowl. And then we went to Hawaii, which my daughter's name is Hanalei. Hanalei Bay is where we were married. So that was the first stop that we stayed in this shack. But we were happy. We had a kid and we were doing our thing. And I was constantly telling that real story. So the first month, it was like five grand. And then the second month, it was like, okay, like, we're living. We're living and we're doing our thing. And I then just really mastered how to get in front of people on Facebook and YouTube. And I was, like, just constantly doing videos, uploading them. Sometimes it took like, nine, 10 hours. Upload a video. Oh, like Facebook and YouTube, where we were living. But it was also not good servers then. And Yeah, I just got really clever at it, and I just kept going and kept going, and. And then we were the. Yeah, we were the first digital nomad family for that was the name, the Unstoppable Family. So we branded ourselves Unstoppable Family, told that story. And then when I was telling clients, like, listen, I'm gonna call you on this thing called Skype. You need to download this. And I would send it through email, right? You need to download it. And then we're gonna talk. And I'm gonna be like, in Fiji. I'm gonna be in Hawaii or Mexico, and I'm gonna have a computer on my shoulder. It's like the j. Like what? It's like. It's like the Jetsons. And people loved it.

Yeah.

You know, they loved it. We just found a uniqueness in our story, a unique way that no one was doing quite yet. And I was getting on phone with people. I'm like, hey, let's work together. This is what I'm doing. And this is what. How I got here. And they were like, yes and yes and more yeses. And so, yeah, we started building our branding firm initially. I actually initially was working with a personal development, network marketing company that was selling, like, Jim Rohn stuff. I was, like, selling people's stuff initially. And then, of course, when we launched the company, it was like, let me help you build your brand.

Like I did. And.

And that. And it just kept snowballing from there. And so our unstoppable branding agency now has been around for about 13 years. In the first half was called Swan Lifestyle. People thought we were perverts. Like, living this Swan Lifestyle is like, jesus, we got to change, you know? But that's. That's the power of just building your brand and leaning into your story and just being authentic.

See, I. I am definitely have that part down. Like, I will share all the things and just be my authentic self. But where I'm missing it is. I mean, it's gonna. You're gonna be like, you're an asshole that you don't even know about. Google Ads. I know about them, but basically, I feel like nobody's finding me. So it's like you would take out ads using the keywords that you feel like your audience is searching. And I learned this from you. You become a resource for them by writing on that subject. Like, it doesn't matter what your. How popular your blog is, but you need to have articles that answer the questions that your target audience is searching.

Yeah, exactly. I mean, that's for the, the back end SEO stuff that is like what works forever. Because one thing that we do know is that social media is cute and fun and great. Everyone wanted to get the blue tick cute. Google owns it all. Google owns the data. And if you're not indexed, meaning the things that you're talking about are, are showing up through SEO, through indexing, keywording. You don't have a YouTube channel. If you don't have the content out there, you're not going to be seen. And so if you. What we work on this is, it still stands for today is the more blogs, the more content you write about a topic that you can solve a problem for. Right. Obviously, the better chances that people are going to find you. Now, of course, it's gotten a lot different in the last, you know, 18 years, and we're competing now with about 6.6 billion people that are searching and are competing for your same attention.

Yes.

All we're competing for right now is attention.

Yes.

Now what do we do? How do we fight through this, you know, crowd? And that is certainly, yes. Consistent amount of content, whether it's writing content, audio content, video content. Right. You got podcasts, audio, videos, and, and blog content. That's going to become your underground base. I was telling everyone that's your, that's just your base. That's like, you got to do it. It's keywords. Keep it, keep it consistent. Don't change your message, don't change your website, don't change your names. People do that and messes up the algorithm.

Damn it. I just changed the name of my show.

I know.

I was like, no, no, no, tell me. I know, but it didn't make it. Was it a rise? It's not a pivot. It didn't make sense anymore because I couldn't book guests that were like, I want to talk about sobriety. And they're like, you have margaritas in the name. And I'd always be like, oh, no, no. And then I was like, yeah, Squats and Margaritas. It was a name of my first book. And I have evolved and straight therapy for an hour every single time. But I worried about that.

It's okay. Because branding and elevation of branding is needed. The one good thing is your name. Aaron Washington hasn't changed. She had Squats and margaritas. Aaron Washington. Aaron Washington also now has your new stuff does it's in the name too.

I want to think I just changed it. It's Theon P. With Aaron Washington is the title.

Right. So Theron P. So that you're with your same name, so that doesn't hurt you as much as completely shifting and changing. Okay. However, one thing we want to look at is always like, we are our company, we work on building the online profile so that you're a public figure recognized by Google. So we do all the things that turns Google on to you. Like, hey, Google's like Aaron Washington again. There's that Aaron Washington again. It doesn't matter what companies you're doing, as long as it's Aaron Washington because that's the public figure that Google wants to be turned on by.

Yes. I need you.

Yeah, brilliant. This is good though. So Aaron Washington is like your, your umbrella brand. It's like it's your public figure brand and you can do many things you want. Now. Now you're Aaron Washington that has theron P. You have books.

Yeah. This is the. Well, Erin Washington, the artist, owns the domain erinwashington.com she's constantly using it. Like, I can't have that. So my domain is squats and margaritas.com. i still stand by squats and margaritas and living life with balance for changing my life. So, so, and that's where my blog posts are. But my name of my show is not that anymore. And what I am thinking when you're saying you need to have all the content like Rhonda, I have so much content. I've. I mean all my interviews that I've done, podcasts, I have two books, I have blog posts, I have everything. But I am not keywording it and nobody can find it. So all the content is there. But I need someone to like you just said, make Google like it and be attracted to it. It's not finding it. Like I can, I can Google my, myself and stuff comes up, but I'm clearly not like optimized. My stuff is just kind of out there and not optimized.

Let me bring it, I'll bring it together for you. Which could, you know, really assist and help. Okay. So all of us did that. None of us really, really knew about all the SEO stuff. And SEO is such a long term path that we're, we don't think about, we're thinking about making money now, marketing, blah, blah, blah. Right?

Yeah.

So we're both. And the good thing is that you've done a lot of the heavy lifting, the legwork, it's just, just, it's just drowning. So what now? The next level is, and this is what happens often with clients I have, is that we'll do like a whole we do a PR package. And the reason why we do pr, first off, public relations is like you doing good things around your community and keeping them happy with you. The PR that I do is the type of public relations that we do is actually getting third parties to tell your story, to talk about you. Now, I leverage. There's many ways, right? There's blog posts, there's all that. I only work with tier one and tier two publications because they're the highest level that Google sees because the amount of traffic that goes to that platform. So the moment Erin, Erin Washington, about therapy is on, let's say, you know, L. A Weekly, a big one.

Right.

Or whatever, right? The moment you're there, now you got Forbes talking about your name. That gives you extra Google kudos, extra Google juice. And they connect to your site, which gives you stronger representation of stronger keyword. Now, boom, your third party is talking about you. Those keywords that were already that you've been trying to work on for ages start to lighten up a little bit. They start to, hey, so then the biggest difference is they have to be Google indexed. I would show my screen because it's very in depth. When people see it, they're like, oh, my gosh. Now, I know I've been doing articles, doing all these things, but when I search my name and I tap on the news tab.

Yes.

And nothing. That means that they're not indexed.

So, okay, I'm indexed.

So that. So there's indexing taking place. There's all.

I don't know how, not on purpose.

But as long as you hit the news tab, that. Okay, that's where the third party's talking about you. So there's just a couple different innuendo, you know, things that happen. However, when you start, the more your name is being talked about by someone else, that's where the, yeah, the thing starts to liven up. So, yeah, your podcast is great, but you are talking about yourself. So you're helping me right now, right? I will help you because I have such high profile. My Google, yes, But my Google juice is high, so mine's going to show up sooner, which is going to help lift you up, right? Beautiful combination of doing that. This is why we do this often. We'll do pr, pr, load them up and then, boom, I put them on a really big podcast, like Entrepreneur magazine's podcast, or I put them on my show, things like that. And it's like, whoa. It elevates instantly because the legwork is just drowning. So you need to step up, get It Stronger link to stronger indexes. I know. This is such nerdy, boring stuff.

No, it's not.

It's.

I'm geeking out. Like, I'm not strategic. I love it.

I really geek out on it too.

I love it. And I know that my. This will elevate my brand. Just having you on. I thought at the beginning I had to book the biggest guests because we were going to Vibe, and then they would share it, and I would get their following. So I would try to get people in the public eye that had a mom following. That was my audience. So I was booking the Real Housewives, Melissa Joan Hart, Katie Couric, and we Vibe and we have a great time, and they do share it. Rhonda. But nothing happens. Like, I'm like, oh, my God, Katie Couric just shared the episode with a link. It's gonna. Emma. I was like, here we go. Nothing. It does. I mean, I got like a hundred followers, not, I mean, a couple clicks on the episode. But it's not, like, lasting. So that's not where it is. It's in SEO. I wrote down anchored keywords because I don't know what that means. What does that mean?

Your name, the. The areas that you want to own. So for me, it's branding. It's pr.

You own it.

You did it. Like, literally. It was funny because I had. I've been working with some other publishers for our next book series because our leadership book is coming out in the Women Gone Wild series. And I talked to Hay House, and they're like, are you a New York Times bestseller yet? I was like, not yet. And they're like, well, all the work that you do, when we search you, it looks like you're already New York Times bestseller. Like, you've sold enough.

Yeah, I'm surprised.

I know how to freaking light it.

I know if I could afford you. We'll talk off here. I. I know that I need you. Like, I have the content is that it's just getting people to find it and using it the right way. I'm curious what you think my brand is and is it clear if you see my Instagram, like, I wonder what other people think my brand is. Like, is it clear? I believe that I am here to inspire women to be fulfilled, be their best self, find themselves after being a mom, and find fulfillment and that they matter to self worth. That's what I believe it is. I'm not sure if that's what everyone else sees my brand as, and that could be a problem.

Well, it's never a problem. It's always just about tightening up the message and how the message is received. Okay, so we know that we what our beliefs, our value system is within us. Right. And everything you just said is like all about your value system. So of course you're going to attract women that are in, men that are in within that value alignment. Right. That's just, that's just, you know, the nature of a law of attraction. Even when it comes to branding. What we want to do is we want to make sure that every single thing, the, the all the threads are tied. So we talk about the re Cs, right. It's got to be clear message. Okay, so let me just share something. When I talk to people and they ask what I do, I say I turn best kept secrets into worldly known brands with PR and media. Do you know what I do?

Yes. It passed the grunt test.

Oh, you've watched it.

A caveman. It should be as simple as that. A caveman. And I'm sure that the next one concise because you only have them for 15 seconds. I have learned so much from you, Rhonda. Like, that's why I reached out the other day and I was like, oh my God, like I'm doing it all wrong. Like I couldn't just say it. I help women find self worth after having children or find purpose and fulfillment in motherhood. It needs to be more. It needs to be tight.

The good bit we need to define because there's a difference between just sharing and being tight about it and just wanting to inspire. What's your objective though?

Is your objective have other women find this, like the woman that's feeling itchy at home and not fulfilled, putting themselves out into the world authentically and organically as they are and what is for them will find them and they are just not looking at the signs and putting themselves out and they could be fulfilled. But you think that you're a mom now and it's not about you. And it makes me. I want to inspire women to be fulfilled and know that they matter too.

Yeah. And you could, you can use it several ways. You can include the actual avatar of the woman I help. Like new moms find themselves. Right?

Like, yeah, I gotcha.

We want that mom to be like, oh my gosh, I am that person.

Yeah.

But you also. We always, always have to look at what the objectives are. Right. So if your objective is your objective, do you have an offer? We can be have the greatest message in the world and inspire all if you just Want to inspire? Let's do that.

But you need to click on buy.

Like a thing if you're doing something. So that message has to be in alignment with what you offer and what you're solving for them.

The book helps them. Like my book or my audiobook is how I went from pain to purpose and how I got through all my stuff, how I got through it, how I live now, and how you can do it, too. So there is. There is somewhere to put or just subscribing to my show. Those would be my two things that I would. A call to action.

The calls to action. Exactly. And that's. And of course, from there, once you're building a list of trust and whatever you offer, whether it's coaching or, you know, anything to pull through, that's considered the top of the funnel. Like the attraction, the lead generation, if you will, the inspiration. Front end. And when you get to the front end, you know, middle of the funnel, then you got to give them something, an offer that, you know, allows them to say, hey, I want to subscribe to you more. Meaning, am I investing in you? Is it something light or is it something big? Right. Bottom of funnel, you know, big coaching programs or things such as that. So that always comes down. Always comes down to your objective. And the moment you know your objective, then we thread the needle. Clear, concise, and congruent. If it's clear quick, you got it. I know what it is. Allows you to talk more. All we want to do is get them to lean in.

Right.

If they don't lean in and lean back, then you lost them.

Yeah, exactly.

One of my calls is that people will, you could do be the best, and you're doing all the heavy lifting for someone that's not even the best. They're just clearer. And someone will spend the money on someone else that's more clear. And you do all that lifting.

Yes. That makes me think too, like you say, you have to have a unique offer, but you want to have big. You want to have big competition. And that sounds not right. Will you talk through why you want that?

Yeah, because if you're. If you're by yourself, then no one's looking. If there's a lot of competition, means there's a lot of fish. Yeah.

I would think you didn't want big competition. Like you want to find your own little niche, but yeah, that's how they've already done the work.

Right. They've already done the heavy lifting. You just get more clear. You get more defined, and you get very Specific bullseye only. We always talk about in our with my clients, their brand. You have to hit the bullseye. Yes. You're going to hit rings. You're gonna 10 points in 20 and 30 on the rings of the bullseye. But you have to say, what's the one person, one that I can solve a problem for that I absolutely will nail. They will love me. I will help them, I will serve them. You only talk to them. You look in that camera every time you write that blog post. You do your thing. I'm talking to you. Like right now. I'm talking to you, the person that's listening. Because I know who you are, your business, you're super motivated. You want to do great things in the world. You're just don't have enough. You're not a public figure yet. You don't have enough people talking about you. And you want to become the best kept secret so that you can help more people.

I know you when you're saying that. Who are you talking to? I'm talking to the mom who lost herself and feels like she doesn't matter. Like if somebody's like that every time I step on a stage, that's where even if I get anxious, I'm like, there's someone here that feels like she's over. She doesn't matter. It's just about her kids. And I'm like, give me the microphone. Like that lights me up because it used to be me. And I found something and I want every woman to feel this. I'm looking at the time. Do you have like a hard stop?

I've got a couple more minutes. I'm taking my daughter to a school.

Hol would be such an asset to my foundation for teen girls struggling with body image and self worth. I would love to have her speak. I don't know if I can afford her. We're a nonprofit.

But good lord says you. Tra. You traveled your life. You started a company when you were 11. You retired at 12. You just built your first property.

Where did I. I have down her stats somewhere because I want to talk to you about how you raised her. She started her first company at eight. My daughter's eight. That's second grade. What the hell made her first seven figures at 11? This is your daughter. Let's talk about that really quick. You raised her and she never heard? No. You reframed it?

Yeah. We changed our. Our languaging from we took out. No, not and don't. Now most of you are like that. Does that sounds so irresponsible however, it's completely opposite of the programming that I grew up with, which is don't do that. No, you cannot have that. So then what happens? We grow up in society not saying what we actually want. We say what we don't want, but what do you want? So we then shifted from walk around that positive reinforcements so that she was like, oh, that just makes sense. Because kids and our subconscious don't hear don't. That we don't hear don't. So don't jump in the puddle is why kids jump in puddles. Because all they hear is jump in the puddle.

Yes.

And if we actually got that, you know, on a conscious level as parents, we can shift this whole way that kids are being raised because they're being raised in making quality decisions. And they know like you can do that just know there's consequences. And whatever the outcome is that consequences a lesson.

Right?

And so she, you know, Hanalei, when she was younger, we would say, okay, what would you like? And people, even waitresses were like, what would she like? I'm like, ask her. She has a voice and she's like, I want Mac and cheese and I want this and I want that. She's like, can she have that? I'm like, would you? Yes, she ordered it. So then we gave her knowingly that we were confident in her decision making. And we said, but no, this, you can order that. However, if you eat too much sweets or sugar or candy or whatever, you could have a stomachache. So just know that could happen.

Yes, I want it.

I got a stomachache. Well, all right. Just don't do it next time. That way like change it next time. Do something different next time. Right? So just, just that alone. It was very hard for us to raise initially for Brian and I even to do that. I. I challenge everyone. Attempt this.

I love it.

Don't take it out.

Yeah.

Even with relationship. And you'll learn to say what you want. And if you say I don't want this, have your partner or your kids go, what do you want? It's so annoying, right? Because you're like, ah, what do you want? And however it then teach you to say this is what I want. Because then you now you're having self worth. So now you're teaching, you know, subconsciously self worth in your child that they, that you trust in them, that they have decision making power, that they actually can, they can control their outcome of their life. And so we did that. And then of course Hanalei, when we left the U.S. she was only one. And so would go to entrepreneurial events every, like, three months. She has been to over 150 entrepreneur events. She's listened to hundreds of podcasts in her ear, because when we would ride our motorbikes or go places, she just. Just turned it into a library, you know, while we were doing things together and we were listening to these books and then we were talking about them, and so it was just natural. We asked her, what do you want to be now instead of what do you want to be grow up? When she was 7, designer, we're like, okay, she is.

You said you wanted her to be fully sovereign. And she. How old is she now? 16, 17?

She's almost 17.

And she runs her company like it's work. You. You. You've, like, tested it. Like, it's. It's tested, it's proven. What is the secret to your lasting marriage? Because I was with my husband for 18 years, and when I started kind of stepping into this and what I feel is my purpose in alignment with why I'm on this planet, we kind of started growing apart, and we didn't evolve together. And I don't know if I didn't fight for it enough. Like, how do you take over the world like you are and still nurture your marriage?

That's a really great question, because it has not been all sunshine and roses. And there were moments where we both. When I. Even when I started our company, I was like, I'm going. He was still an employee, right? He wanted to do that. Employee mindset. We're safe, we're good. I'm like, no, not enough. No. And so this has happened, you know, progressively. 25 years we've been together. I mean, just three years ago, I sat for hundreds of hours in front of a fire with no food, no water, with a shaman, and I was clearing out these generational traumas. I was clearing out the, like, healing my family, healing my husband. And he was like, what's wrong with you? Are we losing you? You know, that's kind of what's happening.

Like, I'm being weird.

Came to me. They're like, mom, are we losing you? Like, what's going on? Like, yes, myself, yes.

But he didn't leave. And not that I filed. I'm going to make that clear. But there he's looking at me like, what are you doing? Like, you're this new evolved person. Like, it's a negative thing. And I was sick of hearing shit about it, like, and feeling shame, like, I wasn't. So we couldn't make it work. And I feel like a lot. The catalyst was me stepping into what I know I'm supposed to do with my life. But he was like, it was the same kind of thing. Like, what's this? What?

Yeah. And that's okay. And that's okay.

Yeah, it is.

Because when we actually take ownership and start doing it for ourselves, they get to choose you. You're choosing yourself. They get to choose themselves, and they get to choose you. Just like you get to choose them. And if it's. If it doesn't work, it's okay. Because our life is a movie. There's going to be characters that come in now. Villains, happiness, sadness. It's okay.

So true.

The only things are together forever are dolphins. Swans, which is our last name. And penguins. They're the only ones that say together.

But you're doing it like it was freaking easy. Okay. I have that too. Like, did I fight hard enough?

My husband, though, he chose. He chose.

Ah, yeah.

And I chose him.

There we go.

We chose each other.

It's a choice every day.

And every day it's a choice. Right. And every day. And so they thought they were losing me. I said, I'm doing this for us. You can come with me or not. And that was his choice, though I was still going for me. And he's like, well, if I don't get on board, yes, we are party.

That was what happened.

Going to part. Yes.

And you were okay with that? With him deciding not to be on board? That's it.

Because I love myself.

Yeah, me too. Okay. Right. Thank you. I feel better about it. And you want Hanalei to have and see what you're doing. And I want Amaya, my daughter. Of course. I want her to work and have something she's lit up and passionate about. So I'm going to show her that I'm going to be that. I believe that what I'm doing is correct. I was just. I don't know if there's like a secret sauce that you could throw at me. It does make me feel better to hear that we had a similar story. And you stand by it and kind of get it and would support what I'm doing.

Yeah. And you know. And good on you for choosing you.

Thank you.

You have to be first.

I know it sounds weird. It sounds bad. It sounds like self indulgent.

Because we're taught that.

I know I was taught that big.

And everything to others, but we can't survive on an airplane without putting the oxygen on first.

Exactly. Talk about women. Gone Wild.

Women Gone Wild is the feminine guide to fearless living. We did the anchor of the flagship book in 2020 and then I opened up this series and it was because I had a near death experience. My last identity was my 25 year old implants from when I was 22 years old. And I went to go get them out. I got horribly infected. My, my, my last minute before I went into surgery to take them out. The doctor's like, well, your shape's going to look really different. Maybe you want something smaller. And I put a smaller implant in spirit, body, ego, whatever it was, was like, get out. Yeah, you knew you're doing the right thing to get them out, but now your ego, step back in. You really want to be this conscious lady that's doing these for women? None of these. Don't let that shadow in without shining the light on the shadow. And sure enough, I went sepsis. My body literally shut down. I didn't think I was going to see my family. And I woke up and I was alive. I was in the hospital bed in Bali during COVID No one was there. And I'm witchy, I'm American Indian, I had my drum, I had my copal, I had my shit flying all over the place and I'm singing, I had my braids in. I mean, I looked like I was sitting next to the fire with, you know, my shaman. Native American women and the Balinese are like freaking out. And all of a sudden it was lucid. I feel like I could see it just right now sitting here with you. These women faces in my coming up. Witches, women that burned at the stakes.

Your grandmother wasn't.

Yeah. All these women in my life, they're like, we need more of you, more of your voice. I'm like, I use my voice. What are you talking about? Like, and it was, I was confronte. This is your time. You have to stand up for this. You have to stand up for us. You have to be there. You have to give us a better platform. And I literally woke up, I was healed instantly. I literally was healed. I had no, zero problems. I'm on the phone, I'm calling people, I'm doing stuff. My husband's like, what the hell are you doing? I'm like, I have to do this wild series. Wild wealth, intuition, leadership, diversity. It's a full wild woman. She attracts integral wealth. She listens to her intuition, she stands in her leadership, she embraces diversity. That's what I'm doing. He was like, you've lost it. Spirit called time yes. And so we launched the wealth book the year later. It was about redefining wealth and 25 women telling their wild stories in a book series. And that is, you know, now obviously bestseller or traditionally published bookstores all over the world. Intuition comes out this June.

Yes.

Dear Friend is on in the Intuition book. Nice launch In New York, Florida, Louisiana, Barnes & Noble book signing. It's major. Times Square billboards. We go nuts. I mean, it's.

Big.

Amazing. Yeah. And. And now the Leadership book is next year. We're actually just opened applications for women in leadership that are redefining the new ways of being a leader in their family, their community, their life, what is their story? And. And then diversity is two years later and we have a movie coming out called Wild Woman.

Awaken. You are incredible. I mean, what is not next for you? Movie.

Books. Everything's possible, right? We're just living in the field of miracles. Like, what do you want? It's not.

Linear. It's like exactly. What a beautiful. Yeah, it is not linear. You are fabulous. If anybody wants more, where can they get more from.

You? Yeah. Go to Instagram. Rhonda Swan. R H O N D A Swan, like the bird. My website is the same. Rhonda swan.com and of course my company site. My company is under unstoppable brandingagency.com. i always want to leave everyone this. Yeah, if you're going to create a brand, create a sexy brand. And if you're going to be anything, be unstoppable and stay.