Creators share how to stand out on TikTok by niching down to a specific audience instead of chasing everyone. They discuss a platform helping queer and trans people relocate globally, mixing serious topics like housing discrimination with comedy skits to educate and entertain. The core idea: unapologetic advocacy beats generic content.
You're kind of brand new to TikTok.
Yeah.
And while we sat here today, you got hundreds and hundreds and hundreds of new followers. While we're sitting there,
you really niche down some of the things that you have talked about. You know, it's going to push a lot of people away, but it's also going to bring your ideal customer.
Homeownership is one of the greatest wealth transfers in families. And being part of the queer community, we are on mission right now to build the largest platform that helps queer and trans people relocate around the world
safely. We mix it up, we do series content because we're addressing some serious issues. We're talking about discrimination, workplace discrimination, housing discrimination. And then we also do comedy skits to make people laugh.
If you stand up unapologetically for something, then it's easier to stand out, and that's what everyone's trying to. How do I stand out? Well, stand up for something you believe in instead of just kind of getting vanilla on everything.
