Lori Harder built an audience by posting daily about fitness and confronting fear on Facebook, despite not graduating high school. She kept the message narrow and repeated it relentlessly until opportunities followed. Consistency and focus beat credentials.
I really started with one thing. I was encouraging people around like fitness and fear. I always talked about it and then started in fitness. There was nothing special or unique about me really at the time. I was so consistent. I was just so incredibly consistent with my message. I didn't even graduate from high school. I didn't have anything that people were like, oh, but you had this or you had that. No, I literally just on Facebook every single day, I was like, I'm just going to talk until I'm blue in the face about this one thing. And then other things came out of that.
