Lori HarderFounder of glōci | Bestselling Author

The #1 Thing Holding People Back in Sales

22 Sept 2025 · 1 min

Watch on YouTube

0:31

A short conversational YouTube video (Lori Harder with a co-speaker) arguing that the main thing holding people back in sales is false expectations about a single right way to sell. The speakers emphasize tailoring sales methods to an individual's personality and "zone of genius" (e.g., use podcasts for strong speakers, email or blogs for those less comfortable on camera). The work advocates that anyone can learn sales skills and transform their life by applying personalized approaches.

Most of what is even holding people back is they have a really false expectation around sales.
Most people, when I think about sales, they're like, oh, I want a script or I want a framework or I have a template. This is the thing. You don't sell the same way as my extroverted Evan sells. You don't sell the same way as I do. So when I work with people, especially one on one, it's like, what is their zone of genius? If they're really good speaking, we try to get them on podcast to get their message across. If they're terrible speakers, it's like, I never want them on a podcast. Go write an email, go write a blog. I don't want every one of my clients doing face to camera reels.
You.
Not everybody's good speaking. They're not clear and concise. So it's like, what can we do with each one specifically that also fits their personality type.
Anyone can do this and completely change their life through sales. And I think it's probably the most important thing that we can learn because you can insert anything if you know how to do this.