Lori Harder introduces the "70% rule"—a decision heuristic she heard from a Marine Corps general advising that if you are about 70% ready you should take action rather than seek perfection. She presents the rule as a tool to overcome analysis paralysis and to move projects to market by prioritizing action over further refinement.
Everyone in here is maybe they're not at the beginning, but they're at the beginning of something. We're always trying to start something new or go to the next level or, you know, we're trying to take that big leap into something and I think that we get stuck there. I would hesitate to make decisions. I get stuck in analysis paralysis, overthinking basically everything. And in one night I heard on TV this Marine Corps general and he was talking about something that he called the 70% rule. They'll never have enough information to move forward. So if they're 70% ready, they are supposed to take action. And this rule early on helped me find the balance between analysis and action. Everything after 70%, you're just making excuses why you're not doing it, like you're just perfecting it. And until you get to market, you don't know anyway. You have to take that first step, get to 70% and go.
