The Biggest Mistake Speakers Make
16 May 2026 · 0 min
0:09
Speakers listing dozens of topics on their websites hurt their chances of getting hired. Pick one signature talk instead. Event organizers want specialists, not a menu of options.
Speakers listing dozens of topics on their websites hurt their chances of getting hired. Pick one signature talk instead. Event organizers want specialists, not a menu of options.
I see so many speakers list like 10 topics on their website of, "I can speak on this, I can speak on that." Don't list a ton of topics. List one signature talk, one thing that you do.
When it's somebody who can talk on a million different things, it's nice for panels and different things like that, but I really wanna invite people in for a specific need that that room has. And so I really look at the landscape of who's talking on a very specific thing because man, when you get those people in, they are dialed.
They call it being a Cheesecake Factory speaker. I don't wanna go to a restaurant that serves like Alfredo, sushi, and tacos. Tell me you have 4 menu items and you have like the best burger that I'm ever gonna eat. That's what people want.
