This YouTube video (by Lori Harder) argues that Pinterest is a highly underutilized marketing platform that creators and entrepreneurs of many niches can leverage. The speaker asserts most entrepreneurs spend ~8 hours/week on marketing and suggests that dedicating a single hour weekly to Pinterest could markedly improve results.
When I look at all the different methods of marketing, there is one that stands out because it's not a popularity contest. You already likely have assets that can live on it, and people are already using it and they're searching. They're just not finding you because you're not on it. The platform is. Cut the clip. This would be a great reel. Pinterest. Pinterest is the most underutilized marketing platform out there. Who can be successful on Pinterest? Can creators with different unique niches. Someone like me who has a product, literally anyone. The average entrepreneur is spending eight hours a week marketing every single week. If they could just spend one hour a week using Pinterest strategically, everything would change.
