The Relentless Mindset That Builds Dream Careers with Emma Willis

shut out all the noise and anyone that's saying to you, well, this isn't gonna— you know, I don't think you should be doing this. Did you have that? Yeah, I had loads of people saying to me. I tuned it out. Even for my husband, he's like, Emma, we're not moving to the US. No, we're not. We're not leaving.

I'm literally the same. I'm like, uh-huh, are you talking? Because you're coming with too. You just don't— you just don't know yet. Yeah, but it's gonna be your idea. Yeah, even though it's mine.

And then eventually you're gonna be pretty happy.

And they are. They're great.

They are.

Emma, welcome to the Earn Your Happy podcast.

Oh my gosh, thank you so much for having me, Lori. I'm so excited.

There are so many exciting things about this moment right now.

There is. We're both going to say the same thing. This is my very first podcast. This is it.

Podcast virgin. Not for long. I mean, not anymore.

No, this is it. You, you popped my cherry, Lori. You popped my cherry.

Yes, I did. You're welcome. Why do I feel like this is going to be the beginning of many, many— you are, you're such a natural speaker.

I mean, thank you.

No, you're, you're so like— already, you guys, she's turned on her camera a couple times for like social media, for Instagram. I'm like, oh, she's so natural that just wait, there's something is going to— something happens when this podcast mic is in front of you, and I don't even know what's going to happen.

Yeah, I mean, I— maybe that's come from like the performance, because maybe— I don't think I told you this, but I was back in the day, yeah, like a work— a bit of a working actress back in the UK. None of this surprises me. But, um, so I was, I was so used to, you know, being in front of the camera.

Yeah.

Although I was always with the crew, I was never really with the actors that much. Yeah, I was always with the crew. And so for me, just talk— and I'm a people's person as well, and obviously, you know, for sure I do for a living. But I, I, yeah, I don't mind just having a good old chinwag and chatting.

Okay, so chinwag means a chat.

Chinwag means a chat in the UK. As if anyone that's listening, I'm British. But, um, a lot of people that now living in the UK— living in the US, sorry— um, they ask if I'm Australian.

Oh really?

Yes, I get that a lot. And no, I'm not Australian. I'm, I'm very much British.

You look like you could be Australian though. I think like the blonde and the bronze, like you just look like you should be on a beach.

People sometimes say that. They're like, you're Australian, right? I'm like, no, I'm British. Uh, but I've been US 14 years, so this is now home to me.

Okay, so podcast name Chimwags with Emma.

Chimwags.

That's your podcast name?

Oh yeah, I love that. Yeah, you've just, you've just coined my, my— yeah, the podcast. That's, that's it.

Chimwags and, and makeup, or Chimwags and bronzing. I don't even know what—

Chimwag and Glow.

Yeah, Chimwag and Glow.

Yeah.

Oh, we like Chimwag.

Chimwag Coffee and Glow.

All the favorite things.

I love a good coffee.

Yeah. Same. I don't have coffee for you right now, but it is like—

okay, it's evening. Yeah, it's fine. The water.

Okay, great.

Yeah.

Okay. So I found you because I was looking for like— I don't even know. I probably Googled like best celebrity makeup artist in Los Angeles because I was shooting a fitness magazine cover.

Yes. And I got the front cover magazine at home.

Oh my God. I found you and I loved you because You had such a good vibe online, and obviously your, your makeup is so freaking good. Like, I feel like you are the best at just creating the most glowy, bronzy, natural, but still a tiny bit glam. Like, I just— I'm obsessed. I feel like you're the best of the best. And whenever I've had big things in my life, I've either called you or I've called, um, Nora, who's in my company, and she's freaking amazing. I'm obsessed with her.

Yeah, love Nora.

Um, and so you have become a massive Celebrity makeup artist. Oh my gosh, is doing all of these beautiful faces that when I scroll past them, I'm like, oh, that's on Emma's page. That's celebrities. That's just Emma doing her face in the chair.

Thank you very much for saying that. I, I mean, it's, it's hard for me to take compliments. I've— I think that's the Brit, the pure Brit in me, um, and I don't think I'll ever change. Um, I— yeah, I don't, I don't take compliments too well, but like over the years the clientele, like you sort of saying about scrolling over my page and seeing who I work with. But I have to honestly thank my clients as well for kind of getting me to where I am. I feel like a lot of people in the business, especially on the makeup and hair side— I also do men's grooming as well, but I don't actually post too much about my actor guys, which I need to do more of. But I do think a lot of uh, makeup and hair crews kind of— I think maybe some do forget that, you know, they've built that following, they've got that following, and some even, you know, go huge, skyrocket, you know, with their following. But it's kind of because of who they are working with, right? And they're, they're massive platforms, and that they get tagged in those pictures and they get, you know— and that to me, I'm so grateful and so thankful and always will be. And even after this, I work Some of my people I've been with 10 years, 13 years. They're like part of my family. And I could honestly, I can almost like get emotional thinking about even, you know, all these people that have been so loyal and still pick up the phone and message and like, 'Em, can you come with me to do this? Can you come with me to do that?' And I'm so, so I just, I'm very aware of, you know, I do think it's a combination. Yeah. It's, yeah, I mean, it's, you know, I do what I do and I bring what I, you know, to the table. And I'm through and through, I'm like a hustler and a grafter, and I work my backside off. But I think it's a combination of, you know, the growth is also combined with the people I work with. For sure. And they're always tagging me and sharing me in the projects they do. And so it's like a journey that I've been on with so many of them that I've got them to thank for that as well.

But there's reasons for that, for sure. Because there are a lot of people who have worked, gotten the opportunity to work with amazing people, but they haven't understood how to nurture that relationship or show up in a way that makes them want to use them again. So I think, I think that there's a lot there that I, I actually want to dig into.

Yeah.

So I'm going to put a pin in that because I want to go back to when you first got started. And what was, what was the first inspiration? So you said that you were You had been an actress for a hot second.

Yes.

And then where did it turn to makeup?

So I was always, like I was saying to you, I've always been with the— I love being with the crew and I love being with the makeup and hair people and doing bits of acting and modeling back in the UK. I, you know, used to just constantly be asking the team's questions and like, I want to do what you're doing. And they're like, well, you know, you're on the other side of the camera.

Oh, like you were asking— so you were acting, asking the makeup teams like, how do they do it?

I was like an actress on a job, on a, you know, TV series. I guess you guys over here call them series regulars, whatever. So I did like some big commercials, I did, you know, TV as regular series regulars. But whenever I was, you know, going in for my hair and makeup, I was constantly with, you know, asking those people questions and wanting to be so opposite of what— Yeah. And then, and then, and they're like, Emma, you're, you know, coming, we need to get you out of the chair, you need to go get into costume, you need to get on set. And I'm like, yeah, but I wanted to be with you because advice. What are you using on me? And so eventually one of them was like, you know, go away, maybe do a course if you're really interested. Um, and I always used to do my arts at school. I knew, you know, even performing, people would be like, get Emma to do the hair and makeup, like if I was doing plays and stuff when I was younger. So I, I creatively, I, you know, I just had a hand of it. Um, I, I guess. And then, uh, from a very young age, um, I also was working in a hairdresser's. I actually started in hair. Um, when I was 12 years old, actually. I took myself off to my local hairdressers and I said to my mum and dad, I'm gonna work in the local hairdressers. And so you had to be 13 to get a Saturday job back in the UK. I was 12 years old and I took myself down to my local hairdressers and I was like, I will do anything. I will sweep your floors and make your customers tea, um, just give me a job. And so I was very sort of forthcoming and, and they sort of was like, we can't say no to this. So I got a Saturday job in a hairdresser's from the age of 12, um, but I should have been 13. And from the age of 12 to 18, I worked in a hairdresser's. Uh, so from a very young age, I had, you know, a very strong work ethic, and I knew what I kind of wanted to do. I still loved doing the acting, but I loved doing the makeup and hair. Uh, roll on, obviously going fast forward now to the days when I was doing my bits of acting. Um, I took some time out and I did a makeup and hair course, um, that's— that ranged from everything from special effects to wig work to the whole shebang at London College of Fashion in the UK, and just off Oxford Street. A lot of people, it's like known for arts and makeup, hair, all different creative design. And then I eventually basically started pestering all the makeup and hair people that I worked with on— that used to do makeup and hair on me— to work with them, to assist them. And I did not stop until one of them was like, okay, we're going to— we'll take you on. Like, let's do a test.

Where do you think that came from though? Because most people are like, I'm so scared, I don't want to ask, I feel like a burden. What made you not feel like a burden at all? In fact, like totally opposite.

Um, I— it wasn't even the, the thing of the, the fact that I thought that I knew I could do it. Yeah, it was just like the, I guess, excitement, adrenaline, and, um, the not knowing kind of in my heart and my head what I wanted to do and thinking, okay, what do I need to do to get to that next step? And these are the people that I loved what they did on me, so I want to work with them or assist them or do anything. And so, and I knew without— like I said, don't take compliments too well— without like, uh, I guess saying that I could— knew what I could do, um I knew I could do the job. I knew if they gave me that chance, I'd be able to prove, you know, just what I could offer them.

And so, yeah, I think, um, was that like from putting in the reps, you think? Like, you just had confidence because you had done so much work to that point?

Uh, well, yes and no. I hadn't like worked on the makeup and hair side as such at that point, but I think it was just knowing that I, I guess I could tell that even when my— I did my makeup and hair course, like, the teacher would be the one that would you know, she said at the end of the course, like, here's my number, I feel like you, you can go on and do things. Like, you know, out of the— you know, being aware of— without saying, you know, oh, I knew I was good, you know. Um, I— being, being aware of my surroundings and other people that was— that I was training with and the levels that what I was achieving to what they were achieving. I guess I knew that there were certain things I could do, um, from like a young age anyway. And so I kind of in my head, I just had a vision of where I wanted to be and I just carried on being persistent until, yeah, there was a makeup artist, a very well-known makeup artist. She's Maggie Hunt, and she was one of the first people that was like, okay, Emma, I— she did my makeup for a big project back in Belgium many, many years ago, and I persistently just contacted her because you loved her work. Because I loved her work and I was like, you love her, assist her. Yeah, she was just— she's just amazing.

What was it about her that you were so drawn to?

Um, she— well, first of all, she's like— was like the Princess Diana of like makeup. And she also— she, you know, she's worked with the Royals, she's worked with huge celebrities. Um, and I remember her doing my makeup one time and me looking in the mirror just in awe of, of the, the talent and, and seeing the, the— what she'd done on my face.

And how we all feel with you. Okay, continue.

And I, I just knew I wanted to work. She went, and she had a calming demeanor, and she was so lovely, um, and I just, I just really wanted to assist her, um, and so I kept emailing her until eventually one day, and she actually said to me, Emma, I, I just, you know, quite honestly, you just kept being persistent and you didn't stop, so I, in the end, I just thought I'd give you a go just to kind of get you off my back. And she said, you know, she didn't realize that I would be as good as what she thought Yeah. And she just kind of almost wanted to be like, oh, you know, stop emailing.

Yeah. Like, get this girl out of the way.

Emailing me. And, and so because I asked her that, I was like, why did you actually choose me in the end to come and do a test? And she was like, well, quite frankly, just to get you off my back, Emma, because like you just kept emailing me. And then lo and behold, I carried on. I started assisting her and that fell into— I started doing more work on makeup and hair and I fell into doing work at the BBC, a big television company in the UK, and a very influential person in my life back in the UK who took me on to her show as her personal— as Saira Khan. Love her. We still are in touch to this day. She's a very well-known, famous personality back in the UK, and she had her own show called Beat the Boss, and I was her makeup and hair person on the show, and I will never forget that hustle and grind and what I saw in her. And she would be the one that's like, Emma, you need to do this. You need to get a website. You need to pitch yourself to more people. You need to put yourself out there. You need to get makeup and hair cards done. You need to do this. You need to do that. And she was a very powerful force of nature that I kind of— that pushed me to, you know, she was like, here's my website guy, go and get the website done, you know.

And so, and you would do it, and I would, yeah.

Would you do it pretty quickly? I would do it. Yeah, I got it done.

People want to help people who do the work.

Yeah, I was just, you know, um, uh, and I remember her always saying to me, you know, whoever shouts the loudest, like, that's the person I would respond to or, you know, get back to the first. And so I would be, I guess, the person that, yeah, if I wanted something, I just did not stop until, you know. And there's obviously many doors that get closed in your face and people say no, but I, uh, yeah, I had that vision and I stayed with it. And, um, and yeah, I was doing Sarah Khan. So I started doing sort of more celebrity stuff back in the UK.

Yeah, okay. So two things on that. What were you doing that maybe you weren't aware of that you have said multiple times now? You're like, I had this vision. Did you feed the vision? Would you listen to music and think about it?

Like, how—

you know, people who like have that big vision for their life, they stay really close to it.

Yeah.

How would you stay close to it? Were you a natural dreamer? Would you go for runs and think about it? Would you journal about it? Or was it just like you thought about it all the time?

I'm really into manifestation.

Okay.

And so I, I really wish now, thinking back of even my journey to even come over to the US as well, and, and even having our first daughter Coco, I really wish that I'd written this down because it was honestly everything. When I say this, I had I've got very tunnel vision when it comes to the things I, I want to try and achieve.

Yeah.

And, you know, like all of us, sometimes things can take, you know, longer. Um, but I don't ever get, uh, what's the word? I, I mean, I don't get ever sort of, uh, sad, or, um, for want of a better word, or, or I, I don't ever dwell on what I haven't got right now or think about I love living, you know, in the present and just being appreciative and grateful for what I've achieved so far. But I, I really kind of— I put it out there to the universe of what I want. And I remember years ago I did used to walk with my Walkman. Back then it was a Walkman day.

Totally. Yeah.

And I used to listen to music. Um, I remember. And, uh, but, but I, I'm, I'm, I'm a person that's very excited with life and I do, and I have that energy. I, I, you know, I, I read many years ago like all those books Manifestation, The Secret, and all those things. And, um, I just remember having that sort of vision in my head and seeing it. So I never journaled per se, but I had it all in my head. I didn't even like do, you know, um, boards, like, you know what, the vision boards and things like that. But I had the vision board in my head. I thought about it all the time. And I would walk and walk and walk. And, and, you know, if I went to the gym back in the day— I haven't worked out for many years now— but, um, I would, I would have that vision and and be like, okay, what's the next step? What, what am I gonna do now to make that a reality? And so each step of the way, like in between my makeup and hair course, I was, you know, helping my dad down his shop because my dad's an entrepreneur, he's got his own companies. And I'd be like, I know in my head in years to come, I don't— I, you know, to grow, it's, you know, invariably it's great to have a team around you. So I knew that I wanted to have a team and like almost like a makeup agency, almost like I just knew that back in the day.

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No, I just thought to myself, well, you— the best way to grow, you need more people because you can't do everything on your own. And then obviously over the years that came to fruition, that ended up happening, because it was like, well, Emma, I've got booked 3, 4 times today, but I can't be in 4 places at once if they're all in different crazy locations. So I need my team around me to then go and do, you know, those jobs. Um, and but on a business side, how do I grow that and make that like a successful business where I'm earning commission and it's making sense? Than, than just handing off jobs to just friends or other people that I know.

Yeah.

And I knew that I didn't want to just do that because I know there's people in the business that do do that in, in my area, but I wanted to create, uh, like a company, a team. Um, so even though it's, it's a small boutique hair and makeup agency, um, I class them as my team, you know. Yeah. Kind of, it's not— I don't even think of them as, as assistants per se, like if I've got like another job that, you know, artists in their own right as well. But, um, back in the day, yeah, I knew that I wanted to have a company. So even back then I thought of the name that I wanted it to be, and everyone would be like, well, why aren't you just calling it your name? Or why are you— you know, what if you have makeup products one day, what would you call it then? But again, I just— I came up with Contour Fossa. Um, all the areas of the face that you contour or you add warmth to, to structure it, um, are called fossas. So every part of your face is, you know, your— the eyes are orbital fossas, the forehead is infratemporal fossas. They're all fossas. So I thought contour fossa. So that was where— and I thought of that, and that name came to me as I was sitting down my dad's shop one day in between doing a little bit of work for my dad.

Yeah.

But like building my dream. And back, back then I was creating it then. Back then I was— I, I had that vision, and that's what I first called my first website, like, Contour Flossa.

Oh my God, I love that story so much. I feel like the name of my podcast came like 6 years before it was a podcast. I didn't really know what it was. I was like, it's going to be something. I can't figure out what it will be, but I just— it's like I held on to that vision and I just kept asking, like, what is that and what does it mean? And then I realized I really like, um, Facebook came out. I really loved talking like long form or writing long form, and then I was like, oh my God, I think I think it's like a long-form interview show talking to people about how they created Contour Fossa.

Yeah, yes.

But I love that, like, sometimes a name can pop in before, like, even the whole vision is there, what it's going to be. Yeah, yeah, I love that so much. Okay, so you've said, um, a couple times about building— like, you said, I can't do anything alone. Where did that come from? How did you know that? Because honestly, the number one pitfall of early entrepreneurs is that they feel like they have to do it all on their own?

Well, first of all, it's, you know, it was kind of me building everything like myself in the beginning, in the beginning. Um, but the, the team part of knowing that eventually I want to have a company, uh, was also in my mind thinking to myself for later in life. I mean, look, I'm still— I, I still think my company's tiny. It's like growing still. It's not, you know, anywhere Um, but I also used to think at a young age, you know, what about passive income and other things that you can do that it's not just you and you're going to be able to earn money while you're sleeping, um, and try to ex— like grow on that. And so even though I had to kind of be the engine behind it all, and, you know, to this day I still am doing that, like a lot of the time even some of the jobs and the jobs I get my girls, it's come from, you know, me being unavailable. And again, I mean, so grateful to even be able to say this because there's people that are out there that are not necessarily busy in, in this, uh, you know, field. And then I, you know, pitch hard and push my other team and my artists onto that said, like, client I can't potentially do.

Yeah.

In hopes that then they would build a connection with them, so then that, you know, they'd call them back, so then that grows for that person, and so it keeps, it keeps growing, you know. So, but for me, uh, it's still— I do still have that control feeling. I have one amazing girl, Maddie, who works for me, for the company, to help me build the company. Yeah, pushes as an agent and everything.

Great on email.

Um, yeah, she's amazing. Um, and yeah, and it's— Maddie's great because we, we are so like, so connected that we— we're so connected that sometimes it's not even like we can— you can go now and talk to each other. It's like, yeah, it's like almost like a family member where you can say anything to. Yeah. So it's because of that, it's, um, it's good because it's not just— even though she works for me, it's, it's not a yes person. She's definitely not a yes person. It's good for me to have that because she's like, no, I think we should do it this way. I think you need to— we, we need to put that person on that. You know, she'll help me with the company. So that took a long time to find someone that I trusted. Yeah, for that. Um, because like you were saying about, you know, doing everything yourself and controlling everything yourself, at some point I knew that I did have to relinquish control to take it to that next level and also actually spend more money to earn— what's that saying where you, you spend more to earn, like to get more money back? Like, as in, you, you end up, you know, spend more to earn more.

Yeah, I mean, essentially, what is that saying?

And, you know, that kind of way, you like, you, you end up, you know, you're, you know, you can— you're spending more money to like grow something because eventually it's going to come around.

You have to invest back in your company.

Yeah, basically investing back into my company and to, to know, uh, you know, even like my husband wasn't really sure of where, you know, I was going with trying to push for other artists to get work, especially in this town. Everyone's like, oh my God, you give, you give work away to other people and like you, you push them on to like other maybe celebrities. Why aren't you saying no and like just doing yourself or trying to? And I'm like, well, that's, you know, eventually, you know, I can't just— I'm not, you know, it's gonna be some, at some point, you know, say stop for me, or, you know, I'll get to a certain age where I'm not going to be lugging around a £60 kit anymore.

Totally.

But it, it still definitely does. I'm still kind of the main engine behind it all, but I've definitely learned to release, um, control over, you know, those other things that where I know it's going to benefit in the long run.

Yeah, there's so much there because one of, one of the cool things that you said that I hope everybody caught is that you, you know, when you want to grow, you had to sell your people to some of your clients. And this is— I remember when I owned a gym and I hired other trainers, I actually really had to hard pitch my current clients because they did not want to go with these other trainers.

Oh my God, this is exactly the same thing.

I was like, honestly, they're better than me. Yes, yes.

And I would say that, I'd be like, girls, once you've had like— or like I would say to one of my clients, once you've had like Nora or one of my girls, you're not going to want to ask me back, right? You know, but in my mind I'm like, that's I can't— that's how I can grow, right? Because if they then— if I then pitch them and I get them with that client, okay, um, that's another, say, a regular person that they're going to constantly— and then I'm still working, right? I'm still doing another job or whatever.

Exactly.

And then another client comes along and I can pitch someone, and it, it can only grow. So like, sometimes also I've tried to tell my girls, let me help you, help me to help you, right? It's a bit kind of like You know, because there's sometimes a pride thing in this business.

Some people don't want to say that, you know, they're repped by someone or that like, oh, Emma gives me one major like lack scarcity mentality in a lot of businesses, especially I feel like that beauty industry, like they're going to take or poach or like 100%.

And I'm like, guys, you know, also as well, part of me is like I've tried to cultivate and build this team and I'm like, if we all collectively are all kind of— if you can't do a job or you're sick, if you're putting our team on those clients you're never going to lose that client, right? But if you just say no to not being available for a client that you've worked with for a long time and let them potentially get another artist or someone in the business work on them, you hope in hell that they don't prefer them over you. Because yeah, once they do, then you're— it's not going to stay within the family that I'm trying to create and build, you know?

Yeah.

Um, so yeah, for me it's That's still— that is actually still a thing that I'm really trying to push and work on as well, because it can still be hard to this day, even though I've kind of— we've got artists now in Austin and in New York and in LA. And then I obviously— actually, my sister in the UK, she's a makeup artist as well.

Yeah.

She started assisting me when I was starting out in the UK, and so I brought her on board. But So we're kind of slowly expanding. It's a grind and it's a hustle every, every day.

Yeah.

Um, but I'm— and I'm, you know, I learn new things every single day, and it's just being open-minded to certain challenges and changes along the way and growing and adapting with them.

I think the cool thing about the team that you're building too, like, the selling points that I think of for, for what you're doing is You know, not everyone has your zone of genius, which is why— which is you can attract the client and sell, and that's really rare for a creative as well. So I feel like with you, you're the per— you're like the top of funnel, they kind of call it, where they're— you're the top person, the main person that they interact with.

Yeah.

Not a lot of makeup artists or stylists or creatives in general, like, I find a lot of times they can't— they don't fully understand selling. They don't want to go get the client.

Yes.

They just want to be in their art. So what you're doing for people is truly being the magnet, attracting the client, letting them be in the art, which a lot of people don't want to be the business person or the front-facing person to attract people.

Yeah.

So that's why I think what you're doing is, is like, if you're looking for those type of people who are like, hey, if you're this genius artist who doesn't always want to have to worry about where your clients are coming from, like, this is a perfect home for you.

Yes.

Because they just get to be in that, you know, that zone. Yeah.

Not have to do the other stuff.

Totally. Because then, and especially if you're not doing as many clients, like maybe you could just do your, you know what I mean, your celebrities or your favorite people that you've had for years. Like then you can be that magnet to trickle down. It makes, it makes so much sense for your personality type. I'm like, this is exactly where you're supposed to be.

Yeah. I mean, honestly, you kind of summed that up there because that's kind of what And more, I feel like to today I'm doing it, I'm, I'm almost— it's not quite there, you know, but I feel like it's definitely— I've definitely pushed into that, that way where I'm, you know, I'm mainly with, you know, my main people that I've worked with for many, many years. And I'm, I guess without saying, you know, to me it still, it still feels— because I'm so grateful and, and thankful for everything, for sure. But I guess I am at that position now where I kind of can sort of pick and choose a bit more or decide what, um, it only in the way of, you know, I'm a mum as well. We've got two. Yeah, as you should in order to grow for sure, you know, a 10-year-old Coco and Milo's, she's 3, um, two girls and my husband. And, and it's unfortunately, you know, and then we're even on, I do high-end weddings and brides on the side, but at some point I had to put my rates up for my weddings because it's like I wasn't becoming unavailable for my regulars.

Yeah.

And they're the ones that help me grow the, you know, the company and you know, I guess on the celebrity side, you know, and what— where I've become, you know, a little bit more known in the business. And so it's picking and choosing what makes sense.

Yeah.

And then fortunately over the years, because of working with these people and, and also not minding being on camera and social media, I very fortunately then started working with more brands. And, you know, ones that very organically, you know, work well with me and that fit well, that I use the products on myself use the product on my clients, or even like my daughter now with hair products, um, that makes sense. Because for me, no matter what, it has to—

yeah, you're that person.

Like, when you say I think I'm a seller, I can, I could, I, I will, I can sell any— like, I would be, but it has to make— I can't put anything on my page if it's not organic to me and I don't genuinely love it. And my followers, like, fortunately I've had some my followers have been with me since Coco was born, 10 years, like over 10 years. Yeah. And I love, you know, I live in my DMs. My followers will know that, you know, I'll always answer their questions, even about, you know, skincare and makeup. That's why sometimes I don't get posts up so often, because I'm answering all the questions in my DMs. They're like, someone help me, my daughter's got bad skincare, like, issue, like, skin issues, like, what can you advise? And I'm like answering, like, tell me, send me pictures of what issues you have, and I'm going answer you back. So I do try to cover all aspects. And so sometimes I don't sleep and just live off coffee.

I love— you're so generous and you're such a giver. And I remember just sitting in your chair for hours because that's what we do when you're on a shoot as well. And I remember being like— I remember thinking like, oh my gosh, this woman is so generous. I almost want her to be less generous to grow your business more because I'm like, this was back in the day, but I was also thinking, um, that, you know, what you do is so cool because I don't know if you've, if you've, I'm sure you've thought of it this way, but the more you remove yourself, the more you build other people's careers. Like, that is so cool.

Yeah.

Like, you, it grow, you get to grow other people's careers when you pull back and do what you're best at.

Yeah.

I mean, you're, you're best at makeup, but let's also be honest, I actually think your ability to speak and sell what you do and create makeup artists who duplicate what you do is so powerful.

Yeah, well, thank you for saying that. And actually, now, when, like, hearing you say that out loud, it's almost— I feel like, for me, honestly, I feel like I need to actually hone and push that more because I don't— you know, there's many people that will ask me about, or about, you know, tuition or classes, or even when I remember speaking to you about the courses you guys do and all this on the business side of things, you know, having more growth and reaching more people as opposed to just me personally going out to do, you know, a job. So I feel like there is a, there is a transition now in my, in my life that I have started to, even just this year really, um, to really think of more about that side of the business and really where I can you know, push it and, uh, grow it, you know, even more than where it's at right, right now.

Yeah, you're passing on education, you're creating careers, which is honestly, if, if someone— whenever we recognize that in people, we're like, um, you need to be doing that because number one, the world needs it. Number two, it— like I said, creatives aren't necessarily business people and they need a great workplace. Yeah, they need somewhere that they can grow. And yeah, I think the, the super amazing thing about you is what I've seen, what I've learned from your Instagram, what I've learned even just from this short time is you love to be— you love to get extra education, you love to learn new things, you love to pass that on to your team. Not everyone is doing that. So you have this like building career for people and a trickle-down effect for everyone. So when a woman is capable of doing those things, I'm like, oh my God, go create more.

I need to just— yeah, it's just— I think it's honestly as well, I've kind of got to the point where It again about saying spending more money to earn more money. Yeah. Um, even having— I do my own social, but I honestly, I do need— I've been thinking that I, you know, I need to maybe, you know, yeah, a little bit of money behind that and have someone help me on the social side to also build the social media on the agency side. Because we've been— I've not been posting so much on the agency page, um, now for a long time because of just, you know, bandwidth and just not having the, uh, the, the time to do that because I'm trying to juggle all these.

Oh my God, it's the entrepreneur.

Yeah, right.

It's the constant entrepreneur, like, juggle of, okay, I'm growing, but I'm so maxed out, I don't even have time to think of hiring someone, or who would I even need? It's, it's a lot to, like, make time. Yeah, make time to work on your business, not just in your business. Yes. Like Yeah, the hardest part.

Yeah. And being able to sort of try and, uh, be more present when I'm not working per se at home and being with my family. And, you know, in between, because when I finish a job, that job's not finished. You know, a lot of the time, you know, I'm the one that's taking content on my phone sometimes as well. BTS are my clients. I get back, my clients will be like, send me pics, Em. And then I'm like, oh crap, I've got to go through all the images.

Oh my gosh.

And then I've got my brushes to wash, and then I've— then Coco and Milo are there, and then I've— I I, I maybe have to get on a flight at 4 AM, like 6 AM in the morning, I'll be at the airport, whatever. So it is a constant, you know, hustle and grind. However, first and foremost, I love what I do with a passion. I love it. I think you— to, to grow and to expand, you have to absolutely unequivocally love what you do with a passion. And I feel like then it helps. It can only help. And um, you to achieve those things and not feel burnt out as such, you know. I mean, yes, I drink a lot of coffee, and I, and I love my coffee, um, but I have like that zest and that excitement for life and just being so grateful to be able to do what I do. And, and I don't take a second of that for granted, especially in LA, in, in the business. Sure. Like, there's so many, and I get, you know, I find it sometimes emotional when I read messages from people that are 'How, Emma, how did you get your break into working with celebrities? How did you, how did you make it?' Even like, people message me that and I look at that and I'm almost like want to cry, like something, because I'm like, oh my God, like little do they know, I'm, I'm like, I'm still like, I haven't made it per se, you know, in my mind. I'm like, I don't ever think of it like that. Um, but I'm like, if you— I could— I get back to those people as I, I try and answer everyone that messages me um, but sometimes that can be hard. But I'm like, if you find something you love doing with a passion, don't worry about the money. First of all, you don't think about the money, you know. Like, back in the day, I was— and I still am to a degree, I probably shouldn't say that on, on here— but like, I think I am a yes person. I'm a yes person. So, you know, ultimately, yes, I've become a lot more on the business side as well. And like, I'll hard pitch my girls the best rates I can, you know. But for myself, I'm like, I love connecting with new clients, I love connecting with new people, because I'm like, once you get in there, then you can work on, you know, and the money and all that kind of stuff, that, that all comes, that eventually will come, and it does come. But sometimes people, especially starting out, I think a lot of people are scared or worried to, uh to not, uh, be earning, or they think they should be earning certain amounts of money at certain period of time in life, or how long you— I don't think you can, you know, you know, your vision of what you want, um, be prepared to work 110%, like, like 150%, like above and beyond what you do, you know. Even when I go as a makeup and hair person, I'm not just on set with you as a makeup and hair person. Like, I'm there doing— I will, you know, run and get you know, I do the whole shebang, like, and I give the energy that I give, and I, you know, like, I'm slathering up the body and I'm doing the whole, you know, yeah, yeah, like you're multiple people on set. But I'm, yeah, but I'm doing kind of, you know, I'm, you're doing above and beyond, above and beyond most anyone does, for sure. And I think that has helped me grow as well.

Uh, absolutely. You burned into my brain because I was like, this woman has— so I, I think And I wanna ask you some characteristics that you think of a, of a, you know, successful person. But I think that you just named one of my favorites that just, I will never forget someone and I always wanna work with that more, their team. If it's like, you know, to me I'm like, wait, she works with all of these people yet she's running around doing all of these other things. I was like, that is a human who just like gets it, who I wanna be around, who I wanna be like, who I wanna like, look, I wanna, all the people I want, especially, especially your makeup people, your hair people, your extension people, even if you can, your nail people. Like, you are becoming those people that you're around. And I think that that is why you have been so successful and you're going to be even more wildly successful, is because people want to be around that energy because you rub off on them, like the enthusiasm, the energy. So in your opinion, what are 3 traits that you feel like make people successful or have made you successful?

Oh, that's a good question. That have, um, I guess— what is it, like tenacity for life? Like, what's that?

Like enthusiasm for life?

Like, yes, that's the wrong word, right? Tenacity. I'm like, tenacity is great as well. Yeah, um, yeah, I I love making other people feel amazing. I love, I love life, and I love— I'm a very positive, happy person. Um, I'm, uh, I, I just, I wish that sometimes people— yeah, I feel like it's, I guess, my energy and my, um, hustle and work ethic and my, uh, zest for life has helped a lot in my success. I think that kind of— but I'm trying to think, like, if you was asking me 3, 3 specific, um, I don't know how I could— I, I find that hard to answer in terms of— because I feel like it's a combination, yeah, of, you know, firsthand being able to do what I do, you know, I guess on talent side, like, you know, bringing the goods to the table. Like hard work and learning, like continued education, like hustle, hustle, hard work, um, the energy, you know, like having— I, I mean, I guess maybe that's the performance side of myself, but, but it— that when I say that, that's— it's a natural thing for me. It's like there's no performing per se. It's, it's— that's me. Like, my clients, my long-term clients know it, my family know it, my friends know it. What you see, there's no— that is like, if you, you follow me on Instagram, that is my person. That's— yeah.

And that's—

I do think it's, um, I think that alone can— has been beneficial. And I think it's because people have actually told me that as well.

Yeah, for sure.

Over the years.

Um, well, you're in really important life moments, so someone to bring like enthusiasm, energy, and then obviously you have the skillset that you, you're working on, that you're always working on. Like, I feel so passionately about those two things, energy and enthusiasm, like so passionately. And I wouldn't say it, it comes super naturally to me. I've had to learn it, but now it feels natural cuz I've made myself be like, you're walking into a client's house or you're about to do a podcast, like raise your vibration. Like what energy do you wanna leave them with? And I always have to think that. Yeah. So for you, it's not like, it's just natural. You're like, I'm gonna make this person feel amazing. Like, do you think about that before you go in? No. You know that moment when a meeting ends and someone says, let's remember to circle back on this next week? Everyone nods, but no one writes it down, and next week rolls around and everyone forgets. That's why Granola exists. Granola is an AI-powered notepad built for the way real people actually meet. Here's how it works. You take rough notes like you normally would, and in the background, Granola securely transcribes the meeting. Then it turns everything into a clean, structured, actually useful notes when the meeting ends. And the best part is that Granola works through your device's audio, which means it integrates seamlessly into the video conferencing tools you already use. And there's no setup and there's no awkward bots. It's just your normal meeting with superpowers. So you get to actually listen instead of frantically typing every word and still walk away knowing exactly what was decided, who's doing what, and what comes next. And I have to tell you that before using Granola, my meetings were very much the classic entrepreneur chaos where I jumped from mastermind calls to team meetings to partnerships, scribbling notes everywhere, then spending extra time afterward trying to piece together action items or remember what we actually decided. So the first time I saw Granola's notes after a meeting, I was honestly shocked by how organized and complete everything was. It felt like getting my brain back. Now I can actually stay present in the conversation instead of worrying about capturing every single detail. So if you're in a season of big vision, Big conversations and a lot of moving parts. Granola makes sure nothing falls through the cracks. If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for 3 months. Just head to granola.ai/earn. That's granola.ai/earn to get your time back. Get 3 months free at granola.ai/earn. If you've ever had that moment where you're ready to start the business and the idea will not leave you alone. But then you hit that wall where you don't actually know how to set it up. This is for you. When you're ready to start your business, it's not just about filing paperwork, it's about building your real business identity from day one. And that's exactly what Northwest Registered Agent helps you do. Your business identity is everything that makes your business legitimate and professional, from public records and compliance to your website, email, and phone number. With Northwest Registered Agent, you don't just form a business, you start with a complete foundation built for privacy, credibility, and growth. Northwest Registered Agent has been helping small business owners and entrepreneurs launch and grow business for nearly 30 years. They're the largest registered agent and LLC service in the US with over 1,500 corporate guides, real people who know your local laws and can help you and your business every step of the way. When you form your business with Northwest, you get a complete business identity. You also get access to thousands of free guides, tools, and attorney-drafted documents to help you run your business with confidence. No upsells, no selling your data. Everything is built and managed in-house under their privacy by default promise. Sign up for a free account and manage your business with lawyer-drafted operating agreements, bylaws, resolutions, membership certificates, bills of sale, and more, all in one place, all at no cost. And when you're ready for more, you can add domains, email addresses, phone numbers, and services anytime. Don't pay hundreds or thousands of dollars for what you can get from Northwest for free. Visit northwestregisteredagent.com/earnfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/earnfree.

No. I just, honestly, it might sound cheesy, but I just honestly, I, I love, um, I love being around people. Yeah. There's nothing that I have to think to myself, oh, what should I be saying now? Or what do I need to do to make this situation— I mean, half the time doing what I do, I feel like a therapist. And for sure, because honestly, I've had moments. Yeah. I mean, I've rocked up to bridesmaids places before where they've like, you know, they've had a meltdown and I'm like having to like, you know, because one thing or whatever, and I'm having to think, oh, I've got to get them in the chair.

And then like, you know, 40 minutes, and you're like, I gotta get them down the aisle.

Oh my God, this is my chair, this is my responsibility. And like, I'm having to hold their shoulders and I'm like, look, the sun is shining, it's blue skies outside, all your family and friends are here, there's nothing wrong with this moment in time, you should be happy. You're gonna have the best, you know. But all of it does come natural to me. Like, sometimes I do think to myself, oh, maybe if I wasn't doing what I do, I think I probably would be a good therapist. Oh, you are like a good— because I don't, um, it's not fake. It's honestly, it's not fake. I don't have to think of turning up the energy. Like, I— although on, on the switch side, I do know how to read a room, like, especially working with celebrities and, and being in certain rooms. I can be, I can be extremely quiet and know when to not speak, you know. I'm, you know, I know when to listen and to take a minute. That's so important, um, because yes, that's extremely important, especially in the line of work that we do. Um, sometimes you can't be that person. Yeah. Uh, but people who genuinely do know me, I will just, I will go up to anyone and be like, nice to meet you, my name's Emma, what's your name? Like, what are we doing here? Are we gonna have a good day? Let's today a freaking awesome day. Yeah. And I, I just think life is too short not to firstly chase your dream, like chase what you have in your head and what you want to create, um, and don't worry about the obstacles that you— that keep— I mean, I remember when I first moved to the US and like I was married and I had like Graham, me and my husband had been together since we were 17 years old and you know, and his family and my family were like, what, why are you, why are you going to America? Like, what, what, why are you doing— you've got— we, you know, had a house back in the UK. I was doing very well with makeup and hair and bits of acting in the UK, and they were like, why are you moving to the US? And I just, I had, you know, if you're open to it, I do firmly believe that signs, you know, I'm not overtly spiritual, right, but I very much into, you know, my white feathers follow me for sure. And I do firmly believe that if you're in tune with your own thoughts and your own body, that you can really— like, things can sometimes come to you and without you closing them off. And you, if you follow that path and what you feel to be you're meant to be doing, just shut out all the other noise. Like, close— shut out all the noise and anyone that's saying to you 'Well, this isn't gonna— you know, I don't think you should be doing this.' Did you have that? Yeah, I had loads of people saying to me, 'Yes.' So, you know, and honestly, it was so strange. I had like a— when people would say that, I would have like a— not— no way condescending or anything, but I'd have a smile on my face and be like, 'Don't worry about it, guys. It's going to be fine. It's going to be fine.' I'll show you. It's like— I just, I just knew. I just knew that what dream I had in my head, that I just want wanted to chase that I didn't listen to, you know, anyone else. You tuned it out. I tuned it out. Even for my husband, he's like, Emma, we're not moving to the US. No, we're not. We're not leaving.

I'm literally the same. I'm like, uh-huh, are you talking? Because you're coming with too.

You just don't—

you just don't know yet. Yeah, but it's gonna be your idea. Yeah, even though it's mine.

And then eventually you're gonna be really happy with the other one.

And they are, they're great.

They Yeah, Graham. I mean, within a year of moving to the US, Graham's like, I love it here, why didn't we come sooner?

Like, I knew it, it's going to be great.

Yeah.

Um, speaking of enthusiasm for life, I know that you have had— you've had some stuff that rocked you though. You found out that you had melanoma.

I did, stage 3.

How did you find that out?

Uh, gosh, I was, I was pregnant at the time, and who knew that when you're pregnant, you know, you, your moles, moles and freckles. Yeah. When you're pregnant, a hormone in pregnancy— I never knew this before, but now I do— you can— they can turn cancerous. I didn't know this. Yes. And so anyway, I know obviously, you know, I'm no doctor, so I won't talk further on that. But there is something to do with pregnancy and, and moles and stuff. So everyone get checked if you're pregnant and you've got any moles or freckles that you think are a little bit odd looking. I had a, a large mole on my leg for many, many years, and when I was pregnant, I did not stop working, um, and I carried on and on. And my— and, and a freckle, a mole did become a little bit odd looking. But again, because I'm not a worrier and I just, um, go, go, go and don't stop, I was like, I'm gonna have the baby, I'm gonna have Milo, because our kids were named before they were born. And, um So we knew, you know, what we was having, and we, we named— I was like, I'm gonna go in, have Milo, and then I will get the, the mole checked. She was 4 weeks old. Uh, even the doctors in— when I was having Milo, they were like, you need to get that mole checked on your leg. And I was like, I'm gonna, I'm gonna. And I remember we came out from hospital— oh, she was 3 weeks, I think, 3 weeks old. And they called and they were like, we've— we need to get you in immediately for surgery. Like they didn't even— oh God, they told us it's a stage. They didn't actually tell us the stage at that point, but they said it's a stage where it's like almost it could have spread already on that phone call was they said it's, it's deeper than what it was. It was 2C with ulceration, which is almost— it's just below stage 3 melanoma skin cancer. And obviously melanoma is one of the worst ones you can get as a skin cancer goes. Um, but it had gone to a stage where they thought it had spread to my groin, my lymph nodes. And so, and I remember that day when they— when we got the call, and Milo was laying on my lap, and my husband was sitting next to me. And I remember that a few days later, I had to fly to Nashville for one of my brides. And, uh, my husband at the time, which you should never do, started Googling everything. And I'm like, I'm gonna listen or look at that. And so when they told me, I was very just matter of fact about it.

Did you numb out or did you not let it in?

Yeah, I kind of— I didn't necessarily numb out. I kind of didn't— I mean, I let it in. I realized, oh, I was like, oh shit, that's not good. Yeah. Did you like get dizzy?

I was like, that's like, oh my God.

I was like, that's not good. You know, I was a bit like, whoa. Um, but But I, like I said before, I'm a very positive person, um, and I thought to myself, okay, we now know something, we need to get it sorted. I physically right now can't do anything about the fact that what they've just told me, and I've got these other things coming up. And so what do we need to do the next stages to get it sorted and to kind of navigate and move through? And so, yeah, like kind of roll on. I did. I went to Nashville. I did my, I did my bride. I didn't tell anyone. I didn't, I didn't let it out. I didn't, you know, I did that.

I feel better for you or worse.

It, it, no, it just, I'm like, I'm like, this is going to be, I'm, you know, steadfast in like this cannot, it cannot have spread to my lymph nodes. And so I'm going to be okay. Obviously at that time though, I didn't know. Right. And I remember going in for the wide leg, wide leg incision, like surgery. And at that point, that's when they had to do the, like, the nuclear mapping. And they would have to wait still a week after the main surgery, which they carved out half my, like, the side of my leg, which I joke now. And like, I'm like, oh, it's giving me a little bit of shape on my thigh.

So I'm quite sweet.

They call that— I'm like, oh, that's a bit of a bonus. And so they were like, well, we know it's going to take a week for us to get the biopsy. They had to go into my groin and get the biopsy back. And to see if it had spread to my lymph nodes. And obviously that was going to be— I mean, that was the moment where I did think that actually ultimately would be a life-changing, really like a life-changing moment. But in my true positive, sort of steadfast manner, I said to my surgeons afterwards, okay, it's my daughter's birthday. This week, and we had booked to go to Disney. And he's like, Emma, you would have just come out of surgery. You cannot be going to Disneyland and walking around Disney, and you're gonna— you're gonna have stitches, you're gonna have to have your leg up. And I would say— I said to him, look, if there's any place you can wait for a week to find out if you have, like, if you're— if the bloody melanoma cancer spread to my lymph nodes, Disneyland— Disneyland is the place. So I was like, you know what, I'm just going to get one of those scooters, those electronic scooters. Did you do it? I— he was like, they both— there was like 3 doctors in the room and they basically was advising me definitely not to go to Disney. And I was like, guys, I'm sorry, but I'm going to Disney. I'm not, I'm not missing my daughter's birthday. And so with my bandaged up leg, I barely able to like walk on it, we went to Disney and we spent the week at Disney, um, for her birthday and wait, like obviously knowing that we was going to hear the results at the end of the week. And so that's what we did. And we had like 4-week-old Milo, and we went, spent the week in Disney, and I was on a scooter. And, um, and just the whole time I just thought, this— we are going to get good results. We cannot get— it can't be the opposite. And thankfully, thankfully, we got the call at the end of the week when we got returned from it, and we got the call that it had not spread to my lungs. Thank God. Uh, but still, we had that whole kind of, uh, 7 days of waiting. Um, and also I did think to myself even if it had, at that point there was not— like everyone was saying, you should have got it checked ages ago, why don't you get that checked ages ago? At the end of the day, it was that I couldn't change, I couldn't turn back time, could I? So it's— you have to deal with what's given to you at hand. So I, I did kind of— I did— they kind of spoke to me what the process would be afterwards if, if it had spread and stuff, and what I would have to go— what And, um, I just thought, well, we will have to tackle that if that happens, you know, we will tackle that and we will, you know, whatever needs to be— I don't even need this to happen. But thankfully it didn't end up being— oh, thank God— that way.

Did that change anything for you moving forward, like with how you viewed family or how you viewed your business, or did it change anything?

There was a moment of thinking, wow, again, wow, how, you know, life just in general and how quickly things can change. Yeah, um, but I am also one of those ones where, I mean, even I say it to my kids, grow like— Milo's only 3, but Coco's 10. But over the years growing up, it's— I always think to myself, there's someone else in a worse position, you know? There's someone else in a way worse position right now. Even though, yes, this could have been bad, and thankfully it wasn't, but you know, someone's— you know, you turn on the news and all these awful things that happen to, you know, people, and people lose, you know, their loved one, you know. And I'm like, God, look, I've got nothing to complain about. So I'm very much like one of those ones where, you know, you— I'm, I'm not gonna moan, you know. You can pile a lot on me and say a lot to me, and I'm one of these people that will just brush it off and get on with it, you know, dust myself down, pick myself back up, and, and move on. Uh, it did— I did think to myself, I do want to be a bit more present when I'm not working with my family. And, you know, at that time as well, 3 years ago, I do remember, you know, constantly having the words from my husband like, Emma, okay, you're home now, put your phone down. You know, put your phone down. Because on the social media side of my work, it's— that's another business alone, let alone— so I come home from a job and I'm, you know, either have my agent head on hustling for one of my girls to get, you know, pitch them a job, or I'm doing— trying to do social media, or, or, you know, um, so I do try to be a little bit more, okay, Emma, it's okay, you can not respond for a few minutes, like, go and be with, with the family. So it did make me think that a little bit, um, and I guess also take stock of what I'd achieved to date, like what I'd achieved um, I don't ever pat myself on the back, and I don't— like I said a few times now, I don't take compliments that well. I mean, that's the Brit in us. You down the pub in the UK, you just always get the piss taken out of you, or whatever, you know. People, people, you know, you, you, you know, the more people that— if they love you the most, they'll take the piss out of you the most. And so that— it's that, that whole— so, you know, but over in, you know, LA, everyone's very complimentary and very kind of, you know, or can be. Um, but at that moment I was, you know, just taking stock of everything and actually being like, okay, you know, I am— I'm, I'm proud of what I've achieved to date. I still so much more that I want to do, I would love to do, uh, but, uh, being aware of what you've accomplished and, you know, those milestones and thinking back what the Emma would think 10 years, you know, 15 years ago, or the Emma when she was, you know, 20, of what she'd got to and where she is in life now and kind of taking stock of that.

Okay, so let's think about— I love doing this. Let's think about 8-year-old Emma. Can you see her?

Can you put her in an outfit? What is she wearing right now?

Yeah. What is she wearing?

Oh, she's literally got— I'm not like that now, but she's got a little handbag. She's got sunglasses. This is like Milo almost, by our 3-year-old. Coco's not like complete opposite. But Milo is, you know, 6 pairs of sunglasses, wanting to dress herself, all changing all the time. I was like that as a kid, very, um, yes, just very kind of neat and tidy with like little tiny, like, you know, shoes with maybe a little bit of a heel so I could hear them click. I used to love that. I do remember. And then like a little outfit had to match, um, always neat and tidy out of my siblings. Like, I was the one that had everything laid out so my parents would know. They'd be like, Emma, you're the one that's gonna like do that sort of, yeah, or something, because you're just always like that. Um, yeah, everything had to be perfect, like in my mind, neat and tight.

So you have 8-year-old Emma with her clickety heels, clicky heels, her little handbag, sunglasses maybe, and she literally is in this room right now and she's standing right in front of you and she knows she gets to see—

oh my God, you're gonna make me cry! Oh my God, I would— oh my God, why am I getting emotional?

It's a very emotional thing.

Um, I would I would actually—

what would she say to you?

Oh my God. Um, oh my God. Now everything within a flash has come over me with like going through that, all that cancer stuff, and then, um, and just the milestones that we've achieved as a family. And, um, you know, and then no one would be like, well, you know, about having Milo, because I was older, slightly older when I had Milo. Um, and then what I've done— why am I emotional? It's very emotional. I've done it myself too. Honestly, I'd probably be like, you know what, you've done— you know, the girl's done good. You know, you wanted to live that dream in, in America, and you've, you've kind of— you're doing it, you know, you're living it. Um, oh my God, people were like— I— anyone that knows me listening to this now will also be like, Emma crying? I don't cry. It's always the same girl. But that's another thing, I don't actually cry. Like, I don't— like, and the times I ever do get emotional I mean, happy— this is happy emotional, right? So this is different. But like, I also am one of those people that's like, you know, slap yourself out of it. Because again, I think there's so someone out there right now that's in a way worse position that would almost be like crying and like grabbing at their claws to be where you are, right? Yeah. And so I think to myself, there's no time— you don't just— you can't be— you can't get upset about anything. Like, you don't have the right to be upset about anything because how good is your life, you know, what you're doing and you're living your dream. Um, so yeah, crying— I don't cry. I don't really allow my— but nowadays, I guess being a mum, I do cry about happy emotional things or anything to do with like animals and, and children. And yeah, I do cry now, um, a bit more. Um, but yeah, I guess, yeah, I get— and I could almost like see the AI being like, oh yeah, chick, pick you up. I'm being that girl as well, being like, look at you. Um, but, but honestly, on the— yeah, it's— oh my God, that really kind of got to me. That's— yeah, I, I, I think, I think, you know, again, life is so fleeting and so short that we don't— collectively, everyone, I think, doesn't like take a moment to be like, oh my God, look what's around you. And be— I remember, I, I can't remember exactly how Gary Vee, um, right, Vine the that's how he like worded it one time. But it's like, you know, being content and happy with, you know, where you are right now, it's— that's not being like complacent or being, you know, not still wanting more or striving for more, right? But just being— and I forget how he worded it as such— but just being very aware of, you know, the right now and being happy with, you know, because so many people just you know, will carry on in their relationships or personal relationships or their work life just not being happy. Yeah, because they think they have— they can't— there's not an alternative. And there always is. And, and like I said about the money side, sometimes it could be that you have to take a step back from earning a certain amount, but God, if that's going to make you happy— we only get one life, you know, we get one life and it's so freaking fleeting. And like, well, you only have to turn on the news and even social media I like to hear of all these awful things that happen. And, you know, when family members— you know, I don't even want to go to think about it. But to— so to me, it's— that's why I have, I think, the energy and the hustle that I have, because I just love living life with, with my loved ones, my family members around me, and, and doing what I love with a passion and being able to do that, like being able to um, still have those opportunities. And like, the people that call me, and, you know, and I'm so still grateful, you know. Even like my, my OGs, they'd be like, Emma, why do you always say like, you know, thank— of course we're gonna call you. And I'm like, yeah, but you never know, because one day you might, you know, just— yeah.

Um, you're deeply grateful.

Uh, yes, like very— it vibrates from you, aware of, you know, of everything that to date that's happened and what I'm trying to, you know, build and still keep creating. Um, but they're very, uh, yeah, very, very humbled, grateful, and thankful for all of it and the journey, you know, because all of it is all about the journey and the memories you make and the people that you connect with. And, um, you know, and I think that is a big thing that can help people grow as well, you know, the connecting and being true to yourself and your genuine you, you know. Don't, don't try and perform for anyone. Don't try to think that you have to be someone different or do things differently because you think that's gonna, you know, impress someone. Like, do you. And if you do you 150% with passion and grit and grind and hustle, I think you— everyone would be successful, you know, to a degree, you know.

So it's— Emma, I've loved this. Like, you are— you've given business lessons, life lessons, gratitude lessons. Um, truly, it was, it was so much fun. I've loved getting to chat with you.

Oh my God, I've loved talking. I don't even know what I said, really.

Well, you'll go back and listen, you'll love it, because I, I like absolutely loved this conversation more than I can possibly tell you. Oh, thank you.

And it's been I— it's like emotional.

Like, it's like, it's very— it's so, it's so great. I'm so grateful that you came on and thank you.

But thank you for asking me.

Well, I had a great conversation with you in the chair for a very long time, so I knew it was going to be really good. And also, I just, I love watching women build their dreams and you, how you are online and your energy like that is If everyone can listen to this and pick up on the fact of your— you're, you're essentially bottling up and selling energy. And I think you don't even know you're selling it, but that's why everyone wants to be around you and in your atmosphere. And I do think for anyone who's like, oh, I'm not naturally like that, like, you can learn it. Like, go back and listen to Emma's podcast 3 times because you can learn it. You can listen to how she thinks and you can listen to how she speaks. You can listen to her like pure enthusiasm on this podcast. So I'm so grateful for you. And I also want to make sure that people know how they can either, number one, get their makeup done by you, number two, um, potentially, uh, think about joining your company.

So where would they message you? Yeah, email or DM on my social media. Um, I will— sometimes it could be a delay in a few days or a week if I'm traveling, whatever, but I will, I promise you, I get back to— I actually now saying this is a couple of artists that's reached out to me recently and via email, uh, but even DMs, I will— I scroll through and I, I try to, you know, get back to everyone. Um, email is better. Um, and the email is in my— in my— on my Instagram.

Perfect. What I'm gonna do is I'm gonna put that, you guys, in the show notes below. So all you have to do is go click down. I'll put all of your info in there. I'll put your Instagram in there. I'll put your email in there. So they just have to scroll down and they can see all of it right there. Oh, so thank you so much for coming on.

Thank you. Thank you. And, um, uh, I'm also very excited to finally try your Glossy. It's gonna be great. Like, honestly, I've been serious. There's a story behind it, guys. If you get any, you tag this onto the end or whatever. But I've been— yes, it's meant to be. And I'm gonna try it, guys.

Yeah, it's just gonna let me know.

Yes, yeah, yes, yes.

You always get nervous before— it's probably like before you reveal makeup to someone. Sometimes I'm always I was like, well, I hope she likes it. I don't know.

I can just— I can just tell I am going to. And there's a PR box that Lori sent me that got— like, this is another story, but got lost. And I— yeah, so now that's why it's come full circle.

If it makes you feel better, I forgot I sent it to you.

So there you go. There you go. That's great. I love that. That makes me feel better. That actually makes me feel better. But, but honestly, I actually do— I know I'm going to because it feels like a full circle moment that, like, then you've even you know, reached out about doing this, the whole podcast in general. And that's why I felt like it was so organic and so right to— for you to be my first podcast.

Like, well, I hope this was great practice. Now I hope I see you on podcasts all the time.

And when people ask me to— who knows?

What was the name of your podcast? What was the chat?

Oh, what was we saying? Well, actually, I know there's— well, there's a little thing that— well, I'm gonna be doing with Coco, but we've seen more of that, more of YouTube. But like Coffee and Glow with Emma and Okay, there's a little like, you know, Coffee and Glow with Emma, like a little like the jingle with Emma and Coco, and then maybe Milo with a little like tambourine. Like, I've already started to think about that, but then potentially we could be a YouTube thing.

I'm not sure yet, but we need some little microphones and end caps for you. It's gonna be great. Well, thank you again for coming on.

Oh my God, thank you so much. Yes, Lori, thank you so much. I love that. I'm gonna remember this today.

It's like, you know, same with the little ones, with the dogs, with the dogs, with the little ones.

Yes.

All right, you guys, I'm so grateful for you. Thank you so much for tuning in, and make sure you go and check everything out below. And until next time, earn your happy. Bye, everyone.