YouTube video (Lori Harder) about rapidly growing a business; emphasizes using short, concrete deadlines to force immediate action. The speaker contrasts multi-year plans (which lead to procrastination) with a 12-month deadline to double revenue, arguing that shorter deadlines create urgency and prompt immediate steps.
If someone says, hey, we want to double your business over the next five years, do you do anything tomorrow? None of us do anything without a deadline. I don't know about you guys. If it's due on Monday, I'm working on Sunday night. Or Monday morning. If it's a five year plan, three year plan. Do you do anything tomorrow? No. You're like, I got year four. It's in there. Year four, month 11. Yeah, yeah, exactly. But if you said, oh, my God, I got challenged to double my business in the next 12 months, tomorrow you're on a call.
