Lori Harder argues that authentic, raw video beats AI-generated content because audiences are skeptical and crave the creator's actual energy. Simple phone-captured videos where you speak directly to the camera build trust and make selling work.
How do we create content that sells? Because I have been working on my content for years and it's like there is a fine line between, okay, we're getting content out, you're learning to get eyeballs, but then getting it to convert, especially in this world of AI. And I know someone called it a trust recession. I actually feel like it's easier to sell than ever when everybody is mani-chatting and AI-ing their way through things. When you just grab your phone and start talking, you connect so much to your audience because people connect through eyes and through mouth. So when you think about your stories, that's where the connection is actually being built. And we can go find anything on ChatGPT these days, like, let's be honest. But what they can't get is your energy.
