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High performers often quit halfway through when things feel comfortable. Lori Harder and a co-speaker argue you need to deliberately create new challenges to stay motivated, the way entrepreneurs keep innovating to avoid stalling out.

High performers often quit halfway through when things feel comfortable. Lori Harder and a co-speaker argue you need to deliberately create new challenges to stay motivated, the way entrepreneurs keep innovating to avoid stalling out.
I know everyone asks you, like, oh, you work with high performers. You know, what do they all have in common? That's a great question. I think the better one is, where do most people give up? Or where do they drop the ball that you wish they won? Right at the halfway mark, typically. Wow.
Really? The halfway mark?
They stop when things start to feel better. And that's usually the point where you got to, like, make it suck just a little bit more interesting. Yeah, they have to find the pain point. Wait, I talk about this a lot. Things get pretty good, and so they stop feeling any pain points.
All I can hear are the parallels to entrepreneurship. You have to manufacture new pain points in entrepreneurship of, like, figuring out new skill sets or what's going to happen if you. You don't reach your ultimate goal, like pulling that pain forward.
If you don't go this far, what are you going to be without? Who's going to suffer? You have to manufacture pain points when things get good or you take your foot off the gas, or in your case, like you said, quit.