Unlock Your Million Dollar Network with Brendon Burchard

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You've already met someone who can make you a million dollars. You've already met the person who can give you a seven figure deal, open a seven figure door, be a seven figure client. The whole difference is that some people met them and followed up with them. That's it. That's why I'm sitting.

Okay, well, this person, it is no secret. Like, if you listen to my podcast at all, you know that Brendan Bouchard, who is in the house today, is like one of my biggest mentors and one of the, like, the top people, maybe the top person that I want to emulate as, like, being like, as a human being. And he, like, it makes me want to cry because he treats every single person that he meets like, you are the most important person in the room. And somehow this man who is involved in more things than I can possibly say and count somehow makes his relationships a huge priority. Like, we'll get random texts that just say, like, how you doing? How can I help him? Like, help yourself. Like, what? What do you need? And it's the most selfless, loving, caring. Like, the reason that he is in this room is because if we can just learn from how he is, I promise you that is why all the good things that happen in Brennan's life is because of who he is, the energy he puts out and what he believes. And we got to hear him once speak at Lewis Howe's Mastermind a long time ago, and I loved him. Before this, we had read his. We actually, his Millionaire messenger book was one of the first books that really shifted our life and our business. And I think that was 2011. That book came out and we were going online and Chris was like, you got to listen to this guy. I'm like, who's this guy?

I don't know.

He has this whiteboard. Who knows always by this whiteboard. But it helped us with all of our. I don't know if you guys go way back, but we used to do online fitness challenges all the time and they eventually became really successful. And a lot of that was because we followed a lot of what Brandon had taught. And so we go way, way back. But one of the biggest things about Brendan is just what energy he chooses.

And brings in the room.

Because I know this man is busy, but somehow he always shifts and decides how he wants to show up. So there's so many things that I can say, but I'm also going to read some stuff here too, because he's just, you know, when the bio gets real long. So we're just going to do some quick ones here. So he's a three time New York Times best selling author, but he also has multiple, multiple books. He's globally respected high performance coach, one of the world's most watched, most followed and most quoted personal development trainers. That's all from my podcast, by the way. And 10 million followers across his brands. O from Oprah magazine named him one of the most influential leaders in personal growth and success magazine ranks him in the top 25 most influential success teachers along with Oprah Winfrey, Dr. Phil and Tony Robbins. And he is the founder of Growth Day. And you got. Yes. Clap for that. So I just want to talk about Girls Day real quick for a sec. You guys have a QR code on your table and you also get a trial to Girls Day there. But Growth Day has been one of the most impactful experiences of my life. You have to go and check it out. And Brendan, please come up to the stage.

Come on up, buddy.

Give him a huge round of applause.

Nice seeing y'. All.

You know what's so funny about, like here?

I know.

How do you feel? We like to feel big so we get little chairs.

So great.

What a beautiful space this is. I know y' all are holding great energy up in here too. Thank you for having me.

They're the best people. And this is like, we are so excited to have you. And I know that this stage probably felt really small for you because here's the deal. His body, I could feel him like, I need to jump across the stage right now. Like, he didn't know what to do.

I didn't know what to do. I usually. If you haven't seen me. I do a lot of arena tours, and when you do them, it's, you know, 68 to 99ft long. And I come out to the song, and I gotta cover that spread. And I got 90 seconds up there on this beat that I have to hit, and I can't hit a beat for the life of me, so I'm already trying to get the clap beat thing, but I gotta get all the way over there to that side and then over this side. And then catch your breath after all the dancing to talk to the people. So quick speed tip for all the speakers in the room. If you ever do dance and clap and you got to catch your breath, the first thing that you do is. That's why you always see the big speakers. I always say, okay, and when they come on, they say, now, give three high fives and have a seat. You know what the reason they do that? Because they're like. And they go, give three high fives and have a seat. And they go. It's just a secret for those who ever lose their breath on stage.

I literally spoke at your event and got so hopped up because of his energy that I was like, yeah. And then I was dancing.

Then I'm like.

Okay, let's take a beat.

It is harder than it looks. Didn't you kick your shoes off on?

Yeah.

And broke her necklace. All in the same speech.

Anyone can do it, y'.

All.

Anyone can do it. I kicked a shoe across the stage, and then my necklace popped off all in L at your event.

So.

So, first of all, thank you for being here. It means the world. We meant what we said while you were standing back there awkwardly, as you said. I know it's weird to have somebody sit and say all these things, but you truly have been such a good friend and such an incredible supporter, and I just want to say thank you in front of everybody and have that.

Moment to appreciate you guys. You. You all are getting to spend time with not only two people, been wildly successful, and they haven't had me to do this, you know, for a really long time. They do this because they actually love doing this. And to meet people who are so genuine and do the things that they still love and didn't get trapped into a million other things that they didn't love. It's a really special thing that they're doing here. I hope you guys appreciate it and love it, too. Give a round pause. This is awesome. It's awesome.

Thank you.

So Anne looks so good doing it. Oh, she does. She does she? Does this crowd looks good?

This crowd looks good.

Good looking crew.

So here's a question I want to start with. You literally wrote the book on high performing habits. You are did gobs of research on high performers and you have probably the most high performing network of anybody that I know. I mean, it includes Oprah, includes Ed, includes everybody. And there's probably nobody that you can't text right now. And I set it up that way to say what? How has a high performing network and learning how to cultivate and manage one played a specific role in your success?

Oh, so good. Let me demonstrate. This might be a weird question. Anyone in here a seven figure earner rate? Would you raise your hand if. I know it might be awkward, but just give it a try.

They're proud. They're proud.

Get them tall. Okay, okay.

Keep up.

No, keep it high. Watch. To answer the question. Seven figure earner. Seven figure earner. Everybody at this table gets to meet these two people. I'm from a town in Montana that had been economically depressed for a hundred years. Like my parents, working two full time jobs between the two of them could barely afford to feed us four kids. And so that you can just go somewhere and you can meet people who are seven figure earners who might have a network bigger than the town you grew up in. That's unbelievable. And for those who didn't, raise your hand, I want to give you just an encouragement, but also a challenge. You've already met a multimillionaire. The difference if you go to 74 more dinners or 64 more seminars, or you DM a thousand more people on Instagram seeking connection is that some people met them and followed up with them. That's it. That's why I'm sitting here. See, I always tell all my entrepreneur friends, you, you've already met your next seven figure client. You say it again. You've already met someone who can make you a million dollars. You've already met the person who can give you a seven figure deal, open a seven figure door, be a seven figure client. The whole difference is that you choose to recognize that abundance in the world. And so to answer the question is, I realized I didn't know nobody. I was from Montana, I moved to California and it was like this amazing opening. Like, wow, look at all these people here. They're so nice, they're so tan. They all have money. I mean, it was just like this crazy new world for me. And I realized like, oh, there's people here who can help me. And once you have the humility to say that there's people here can help me. It's like the law of attraction opens up the world, and all you got to do is be assertive enough to get it. And so I want everyone here to know that I want to stick so hard in your brain. If it sticks really hard, I hope we can even spur some guilt. Because some people need that. They need the edge. They need to go, you know, damn it, I have met those people already. I didn't follow up with them. And I say that because I needed that. I needed someone to tell me in a seminar room I sat in one time, you already met somebody who could get you to become a millionaire. And I thought, what are you talking about? Because I was resistant to the idea. And then I realized, no, what I was resistant to was following up with people. And you know why it's the hardest thing to accept? Because I was embarrassed to be seen starting small. You ever felt that? I was embarrassed that I was just starting out, so I didn't reach out. I was embarrassed that I was starting out, so I didn't reach out. And you know what? That happened when I hit a million, too. It happened when I hit 10 million. It happened when I hit 20. It happened when I hit 30. All these levels I've hitten, I'm always still, hey, I heard you're making 50. Can I ask you an awkward question? I'm like, ah. But some of you, you're not asking the question and you're not following up enough. And so anytime I do something like this, the value of my network was first, the opportunity to come and do something like this. And then second, I would often take two days off after every conference, seminar, networking event I went to, and I would just message people and call people. And I did that for years. And now, like Krishna said, I can kind of get to anybody, talk with anybody, do any deal that we want. And it's just created this incredible freedom and joy in my life. And then the other aspect of just getting to connect people, oh, you know this person. You should know this person. You should know this person. And as you introduce more people, your network gets bigger. And so first you start the network locally, I call it, which is you and another person. But the second you can start connecting people, this amazing multiplication or compound effect happens. And I'm telling you, it's unbelievable. It's how I got invited to meet the first president I ever worked with. It's how I got to meet the person who introduced me to the person who Introduced me to Oprah. It's like connecting other people and expanding your network. Because here's the other thing that I learned. If you're only expanding your network for you, you're always earning 10% of your potential. Once you start expanding your network for your network now you're in a whole league that most people will never understand. Is that too much for the first?

Feels so good.

Yeah. Give a round of applause.

Cool.

Oh, my gosh. In fact, because as you can see, he just drops, you know, wisdom after wisdom. What we would love is if you guys do a story tag him and growth day for him. So that's like the biggest gift that we can do. And that would be amazing if you all did that. Okay, awesome. So next question I have for you, for people in the. In the room right now who are coming in, and you kind of answered a bit of it, but if you were walking in this room, put yourself in their shoes, what would you like? What would you be thinking about? And how would you be showing up so good.

First, just come in with clean energy. I think the world has kind of lost what that means. You know, we're like in a. I call it the selfie culture. You know, the selfie culture. Everything's about me, me, me, me. I need it. I need. I need my feelings, my feelings, my feelings, my feelings. And when you're stuck there, that's not a clean energy, because it's a selfish energy. And a clean energy is a service energy, like being in service to other people, being so curious about other people. And listen, I'm preaching the choir. You wouldn't even be here if you weren't curious about other people. I just want to remind you that we've got into a culture where everyone's trying to think I need to get something from other people. And I was lucky. I came up in personal development, like many of you all did, too. Studying the greats, you know, the Napoleon Hills and the Earl Nightingales and the Dale Carnegie's and the Zig Ziglars and the Jim Rohns and the Wayne Dyers. That was like what I came up with. And I remember Zig teaching that old phrase of, you know, if you want to get what you want in life, help other people get what they want. And I always thought that was so brilliant. And I think it's biblical, too, where it says, ask and you shall receive. And I would say the. The flip side of that, in another quantum world, is asking. And don't start with ask. Start with receive. Be open to Receiving help from other people. Especially when you're embarrassed or you're in transition or you're starting, or you don't know what to do, or you failed on the last launch, or you built the thing and it sucked, or you quit the job and you're not getting clients. Often when we're embarrassed, we put on a facade and, and we come to events like this and we're like, ha, ha, ha ha. And you got your best shoes on and the belt is too tight and, and, and you know, the, the, the, the. The weird outfit that you're not even sure about. And you're, you're just so in your, you're so in your head. And it's like that old saying, we have it in Montana. I don't know if everyone else says this, but that old saying. There's, there's two people in the world. One enters the room and, and says, here I am. And the other enters in the room and goes, oh, there you are.

Be the.

Oh, there you are. Person. Be the per. Yeah, right. Be that person. And then amplify this at this event. But also when you go home, sit down and draw out your big circle of influence, your closest family, friends, highest lifetime value clients, the highest networked people you know in your industry or your career, just draw out a bunch of bubbles, put their names in it. And same with this group here, because these tables, those bubbles, and I just want to know, what's the number one thing you're working on? I don't know. What's the number one thing you're working on? What's most important to you right now? What do you need help with? Who do you want to meet? If I can serve those three things, I know I got a lifelong friend, and I know the value in my network is going to be amazing. It's three questions. What's the number one thing you're working on? What do you need help with? And who are you trying to meet? I stood in front of a group smaller than this, and I said, you know what? I'm a coach, and I would love to coach a president, but I've never met a president. Does anyone know a president? I literally asked that as a demonstration. And a lady goes, well, yeah, I'm on this foundation of this board, and he's speaking at one of our upcoming nonprofit fundraisers. And I was like, that's amazing. She was like, would you like to go now? Who would go? Would you go? Yes. You never know. I had no idea that was going to happen. But by Posing that question to so many people of, who would you like to meet? But also, you should be sharing that. Who do you want to meet? Who are you trying to get to know? Because in a networking space like this, that's such a safe question. It might be weird on the road, but here, who are you trying to meet? I'd like to meet this person. That person. That person. Oh, okay. Somebody here probably knows them. And I, like, Chris was sharing. It's like, hey, the answer is in the room, y'. All. There's somebody here. This. That six degrees from Kevin Bacon thing is so real. Right. He only lives a couple miles from here, but it's like. It's like, so you're in his zone. You're in the Kevin Bacon zone. You didn't even know. You're, like, six miles from the guy. So I think it's just important. You just have to have that willingness to walk in the room, be so curious about other people, find out what they're working on, find out what they need help with, find out who they want to meet and serve that. And I promise, after you do that for a decade, everyone in the industry is like, wow, how do you know everybody? You just cared enough to ask.

I want to kind of piggyback on the theme that you're already talking about. Serve, serve, serve. A lot of times, and I've seen you do this quite often. You'll give and you'll give, and you'll give. With no direct roi, no way to measure the roi, for example, beach gang bringing all of us up, gathering everybody, paying for all that experience. There's no way to quite measure the roi, yet you continue to do these types of things. Can you give an example of something where you can't necessarily directly measure the roi, but you know, it's made a huge impact in getting you to where you want to go. Something that maybe they could emulate.

Yeah. I don't know how many people in the room have faith, but your ROI has been calculated. You're already good. Yeah. If you're a person of faith in this room, your ROI has been calculated.

You're good.

Every day's bonus day, the greatest blessing of my life was I had a car accident when I was 19. That was 28 years ago last week. So 28 years ago, I was an accident. And getting the gift of life, man. Once you get that, that return on life happens every day. And I really feel like that's the big secret. Why are some people more generous than others is because they understand mortality. Motivation, Mortality. Motivation means you know life is short. And when you know life is short and if you believe in a God or you believe in the universe, rewarding good action or behavior, or you just want to be a good person who's remembered by your family for good character, then you become more generous. And when you become more generous, it's funny, you don't really. Your whole playing field changes. You don't think about ROI like Facebook ads guys do. I'm one of those, so don't worry. Anyone run their own ads? Anyone run some ads? Okay, I love you. I love you. So most people's ROI timeframe is too short. They're playing an insanely short game. The shorter that ROI game goes, the more selfish and alone they are. It's philosophical. The longer you extend that ROI and understanding of, oh, I can do things for people, it might not come back for years. I mean, how long have we known each other years, and we finally could do something today? Or when you spoke out on my stage, we knew each other for years, and neither of these two people ever asked that, like, geez, what am I going to get out of Brendan? And I never asked, what am I going to get out of them? It's like, oh, you meet good humans, be great to them, because every good human becomes great. And so I believe if you can just go, oh, I just need to be generous to more people around me and not worry so much. I think karma handles it. I think God handles it. I think law of attraction handles it. Whatever your philosophy or belief is, I don't care. I think it all handles it. So. So extend your ROI timeframe. Especially in relationships. Okay? Again, not a Facebook ads conversation, but definitely in relationships. And I think that's the main secret is, like, I'm just gonna do things for people, and sometimes it will come back. I also think the roi, and I hope you all sense that from these two. Your ROI is called fun. That's your roi. Everyone's like, why? Why do you get every. These guys and Jay and Lewis and Jenna and Ed and Mel and Jay. Why do you get them from the guy? I'm like, cause that's gonna be awesome. That's why I'm gonna do it. Why do you pay for their dinner? Cause going to dinner with them is gonna be awesome. Why do you spend so much time and you do this whole. I'm like, cause it's gonna be awesome. So you find what's awesome and be generous within that to bring more people into that awesome field. And when you Bring more people in the awesome field, your network of expansion happens. So I just want you like, that's the secret to ROI is do things you absolutely love. Bring people into it. The ripple effect totally takes care of itself. Find what you love. Bring more people into it. Let go of the need of selfishness. Just be generous. In that field of awesome where you love to do things with and just watch, right? It's like this. It's. It's truly generative in the world. I believe it's like you're sending out something. I'm not a big, you know, energy quantum field guy talking about that stuff, but I just. Some of you get that idea. And if you can find out what you really love and bring more people into it, you will be truly surprised. Look at all the great, you know, broadcasters, teachers, people you follow, know, and like, they probably have a pretty incredible network. But their network didn't grow because necessarily of randomness. Their network grew because they brought people into their thing. Oprah's network grew because she brought people onto her show. She brought us onto her stage. She brought people into the things she was curious about. And I think when you do that, for me, it's personal development. I want to bring the whole world into personal development. My. Our mission at growth Day, we always say in our team and our company is we want to make self improvement a way of life for every person on the planet. Because if I can get you in dorking out personal development, mine or somebody else's, oh, that ripple effect is going to be awesome. Who's learned something from personal development in this room for me in the last 10 years? Look around the room. Isn't that crazy? That was almost every table. And I'm from Montana. There's more wealth in this room than there was in the entire town I grew up in, I promise, and the next 10 towns. So it's like, that's amazing, right? So just teach what you love or do what you love. Bring more people into it.

All right, so tell me a little bit about how people are like you. You created Growth Day, and I see a ton of people connecting whenever I go in there and get to speak. How have you created connection within that app so that people can kind of.

Network and grow together, especially at scale like that? I think I screwed it up. It's really hard to create community. When I first started Growth Day, I wanted all the community to happen, the app, and it's because I started during the pandemic. So for those who don't know, my career before that I had done at that point, probably nearing, maybe nearing almost a hundred four day events in my career. Doesn't count our two days, doesn't count my keynotes. But one hundred four day events, only Tony and I have ever done that. There's no one. I don't even think, I don't even think anyone's in their 80s, so. And this guy right here, by the way, Mel Abraham is in the house. I don't know if you own Mel, but Mel and I must have. He was at like 80 or 90 of them. So we had done a lot of events and they were really recognized as some of the best four day events in the world. Then the pandemic hits. So shut it down. And I've been thinking like, well, how am I going to serve more people during this pandemic and how am I going to create these experiences that we used to do at the live events? I want to bring them together, but I don't want to be in a zoom room. I want to bring them together. And I. And so we started listening to our customers. They've always been asking for me to do an app. I'd never done an app. I invested and helped build up this company called Kajabi into, yeah, Kajabi members. Yeah, some of you know that story. I was account number 10 and the only outside investor before we got, you know, the big valuations and all the big money stuff came in and I 60% of the users came from me at one point. So I was really building that. And in that journey I saw how hard software was like, I don't want to do that. You guys do that. And yet then in the pandemic, that company became valued at $2 billion. So now I had a unicorn and I had 10 years of seeing how they did promote product development and I was like, I think I can do that. So we started asking, how do we wrap personal development into a product? And we looked at the research and we started understanding, oh well, to do personal development, like the highest return on your investment. There is journaling, daily goals, learning from mentors, taking courses and being in person. So we kind of at the beginning flubbed on that. We didn't know what to do in the app for the community. We added the events back in after the pandemic, which had become a big thing in la, and then we said, okay, well, let's start building some tools within the app where people can talk. So we invented this thing called growth groups where you can go in growth day and you can Start a room. Kind of like you could in Clubhouse or kind of like you can do on Zoom. But when you go and you start a room, you can choose audio or video. And then we give templates to people to talk about personal development. Do you want to talk about confidence? You want to talk about leadership? Do you want to talk about goals? And then you can start a room and you can invite people into the room and you can have these conversations within the app. And that was kind of the breakthrough is, oh, people just want to talk about personal development. And I think we didn't do a great job yet of the user rollout of that because it was so hard to build. We basically built Zoom in the app. Like you can imagine how hard that is. But. But it's awesome. And so now what she was referencing is on Wednesdays we go live, we bring the community in and we're learning a lot about it. But I would love lots of advice on that because building community and online world is very different than the way we've done it before.

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I'd say done an extraordinary job with it. Stick with building community. How often should people be putting themselves in rooms like this? And I would be crystal clear. This is not a thinly veiled, like, hey, make sure you come to the next one kind of thing. Because I'm actually a big believer that you should be mixing up the rooms that you're in in order to keep building your community, not necessarily just recycling the same ones over and over. So if you woke up in their shoes, how often would you be putting yourself in some type of opportunistic room to meet other people?

Like this monthly? Every month of your life? Yeah, every month of your life. Unquestioned. I actually think. And here's my secret about this, and maybe it's not a secret. I think where I'm from, everybody did this, but I have not found it to be true in California. So gauge it for what you will. I think the greatest networking you'll ever do in your entire life will be volunteering. And we don't have a culture of volunteering anymore. And I think people just don't get it. Like when you go join a volunteer organization in your hometown, guess who's on that board? The most successful people in your hometown. Who joins nonprofit boards. Rich people. Who joins nonprofit boards? Givers. Who joins nonprofit boards. Heart driven, service driven, humanity centered human beings. And so I think if you really want to amplify it, volunteer once a month in anything in your home, in your hometown. You'd be like, these people are amazing. It's what I did when I moved to San Francisco from Montana. I was a Kiwanian. For those who don't know what Kiwanis is, it's a service organization. It's people get together once, maybe twice a month, have a breakfast, have a speaker. They go around the room, share what they're working on, and then they go volunteer. Paint a playground, build a house, try to raise some money for something. You guys know them as, like, Coinch clubs. Same with Rotary or Lions clubs. Those were the old kind of style, but they still exist, and there's dozens more now. So I think once a month, minimum, guarantee your networking by volunteering. Those would be the best people you ever meet. Then I think quarterly, you should do something very significant like this, where it's like a purposeful conference, seminar, dinner. I love what we call this, the dinner series. You know, it's like something like this every quarter, four times a year, significantly stretching your network. And many of you. Here's the thing, you won't do that for yourself, but you'll do it for your network, so do it for your network. Some of you who brought a spouse here, would you raise your hand? Yeah. Give these folks around applause. You're awesome. Yeah. See? Drag your spouse to one of these things. Feed them the chicken, make them laugh a little bit, get them out and about, get them into the idea. Because we. I just want to give a shout out these. This is such a power couple. You don't even know what a power couple this couple is. I mean, it's amazing because individually they both go do that kind of stuff. I see him at conferences, I see her at conferences separately. And sometimes together, it like, it expands a universe of possibility for you that is so huge. When you have your partner there, if you have one, and if you don't have a partner, what an awesome place to meet one. You come, you get all dressed up. You know, often there's a bar located some nearby or they got a health gym some. I mean, it's like so quarterly. You're prospecting, ladies and gentlemen. I mean, raise your hand if you're single.

So just so everyone can look around.

Hey, where are my singles at?

All right, okay.

We need some more men. Okay, I just realized that. Got it.

Yeah, I think so. That's me. My approach, volunteer monthly. Go to something purposeful, quarterly, and you're going to. You're going to be astounded by. At that end of the year, you're like, I know everybody. It's really incredible.

Okay, so you are. You truly are like one of the busiest people that we know. I can only imagine what that looks like. So how do you prioritize? How do you prioritize your relationships? Because there are so many people that I know that call you a really good friend. And I always see you doing different things with people. So can you tell us just a little bit about how that works? Like with your schedule, do you take set time every day to get back to people? Because he's also quick. Like, he's also quick. It's crazy.

I think the absolute secret is I do less than you probably think we.

Need to know about the secret.

Yeah, I'm a very simple person. You know, I have been writing books, teaching on the Internet, coaching people or teaching events for 19 years. That's fourth. I do four things. It looks like a lot because sometimes around those four things, I built a little ecosystem, right? Different experts, advisors, companies, investments. All right, but those are the. I mean, 90% of the time, that's what I'm doing at work. The rest of my time I'm with my wife or my family. So it's less than you think. One, I decided a long time ago I'm not going to be a burnout person. I think if you're a burnout person, you have to one day have a little coming to Jesus moment and go, I'm causing that. Burnout people, ironically, they have so much agency, they're doing so much stuff. But burnout people also play the victim card all the time. You ever met burnouts? They're like, oh, it's so. I have so many emails, I have so much fun, I have so many. And they're always winded. I'm like, did you just run a couple laughs? Why you sound like that, babe? It's like, no, no burnout, there's no victim to that. You built that in. You said yes. You didn't set the boundaries. You took on too much. You failed to recognize what moves the needle. And sometimes someone just needs to go, you need to make a decision. You're not a burnout person anymore. I decided 15 years ago I'm not a burnout person. I did that in my 20s. It sucks. I didn't enjoy it. I didn't get time with friends, I didn't get to enjoy life. And a lot of burnout people, they end up chasing so many things to try and get one thing, which is the lifestyle they wanted. And you all know that philosophy of beginning with the end in mind. Dr. Stephen R. Covey Begin with the end in mind. What's the lifestyle you want? Start with that. Find what you really love. Make needle moving, focus around that. So for me, my simplicity is I schedule out the month. And as we schedule out the month, there's already sorts of things on there on the calendar that have been scheduled months before. And then I've got all these blocks of time and that's when I do stuff and I'm weird. For example, you cannot talk to me before 1pm in the afternoon. Nobody, like nobody doesn't matter. The biggest name clients I coach, four billionaires, none of them can call me. They can't get a hold. No one talks to me before 1pm because in the morning I want to read, I want to write, I want to think through the day, I want to make sure. Have you heard my philosophy? Done by one. That's where that comes from. Done by one. All the major needle moving activities of the day have happened by one. I'm not crash landing into five, into eight, into nine, into midnight. No, the most important things of the day happened by one, done by one. Now after one, that's when I can get into your agenda. Now, you and I can talk. If you're my team now. Now we can talk. If you're my friends, now we can talk. But by one, I got the needle movers out of the way, so I never finished the day. Oh, I forgot. You never see me panic. Today I forgot. Oh, my God. Nope, it's done by one. That frees up the time to have the friendships to block the time of the other projects and really frees it up. The second thing I do is Fridays are reserved for friends and companies I invest in. So that's all I do on Friday. Usually if we talk, it's usually a Friday, and that's important. And the second thing is you say, I see you doing all this with all these other people. If you actually look closely, they're all at my events. So what do I mean by that? It means, remember I said, find what you love and bring people in. So, oh, my gosh, Brendan, you are 23. I'm like, no, they were at my things. I invited them to my things and that's where we got the selfie. It's my places, my things, my events. So it looks like I'm out doing. No, I'm just doing my regular course of action. They happen to be backstage. Take a picture. I'm doing my regular calls and it looks like, oh, wow. But it's just very blocked and rhythmic, if you will. And that's also why I've got just good. Mental health is my life is rhythmic. It's like, oh, he does this on Mondays, Team calls, Tuesdays reviews, Wednesdays videos. Thursdays open free call. One call with the CEO. Fridays is outside the company. Friends, investments. Now, when I travel, that changes slightly. And I travel a lot. But still, the done by one theory is really important. If they had called me and said, brendan, Brendan, we need you at the Maybourne for our group at 9am I'd be like, geez, sorry, but notice what time this was that I came on two. I was like, hey, done by one. And hey, ask your brother what was I telling backstage? So I'm in a launch right now. I'm doing a launch right now as we're speaking. We did a million dollars this week already. So, hey. And so that's what I was doing this morning. I got up, I worked out, I had a fancy breakfast, I sent three emails to the group in terms of the broadcast. I got showered and Walked over. So simple, right? Done by one. So even on the road, I'm on the road. But the activities on the road, the meetings on the road, I push to the afternoon, the other aspect, which is awesome. So that makes my mornings a little more sane than most people's. So when I show up in the afternoon, it's one of my secret negotiation tactics. I love to negotiate, build, serve. Because in the afternoon everyone's tired, you know, and then I show up, they're like, man, that guy's got some energy. I'm like, oh, you started at nine? I started at one. Okay, sorry.

I love that it's so important if you guys are going to be healthy and happy while you do this. That's, that's crucial advice. I want to let you guys ask a few questions. Give me an idea who would have a question just so I can. All right, perfect. So who's got first one?

My question is with doing that much networking where, like, especially in different seasons where you're going to so many events, how do you maintain relationships with like that one volume of people and keep them like really relationship based and not transactional.

So good. Give her an applause. Great question. So after an event like this and I'd meet people, I'd message everybody I met individually and then I would ask them in an individual email, do you mind if I add you to my group networking list? It's just a group that I send out anyone who I think is awesome. We who might want to meet each other or who might want to ask for resources or who want to know updates about my life. Great, send that out. And then they're added the group which everyone's like, yeah, totally add me to. That'd be great. So they're added. If they don't, I still have their individual contact. And then every single month, I send out a note to the networking people, an email to the networking people. But it doesn't feel like a newsletter. Doesn't feel like, it's like, hey, here's what's going on, here's what's happening in life. What do you need help with? So I'm always asking them, what do you need help? Those questions I asked you, they're in that group email. So remember, what's the number one thing you're working on? What do you need help with? Who you trying to meet? So that just goes out every month? Every single month. Here's what I did this month. It's kind of like keeping people updated on your family, you know, like you might do around the holidays, I just do that every month. But I ask those three questions in that email. Then anyone who I feel like is like a high priority, I keep in touch with them every Friday. So I have a thing called Friday finishers for those in growth day. One of my Friday finisher lists is my network list. So I just message them, hey, how was your week? And that's it. So you just heard her share it earlier. Like I get these texts from Brendan. He's like, how's it going? What's going on? She was on a Friday finisher list. She's important in my life and so she's on the list. And so every Friday I just have an hour on a Friday. It's one of my Friday finisher lists. So if you don't know what a Friday finisher is, you should never get to Friday and not have known what you were going to do, ship, create, build or contact that week. So that means on Sunday I outlook to Friday and go, what must ship this week? What has to get done? Like your key priorities, right? But one of those Friday activities is for an hour is just working the network. It's just an hour work the network, put it down on your Friday list for one hour and that's all you got. It's time blocked. It's only one hour every Friday and I just work the network. What you working on? How's it going? What you doing? And I'll just sit there for an hour. I send texts mostly, but also send them from my computer. And so sometimes my friends will text back and then they get this huge and they're like, man, he's got fast thumbs or something. It's like I'm sitting at my computer typing back and just, just for an hour. That's it. It's very simple. That helpful? That's good. Great question, Great question. Give a round pause. That's great.

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Do you get up in the morning and what do you do to start your day?

So good? I get up eight hours after I went to bed. Doesn't matter. It's eight hours. That's the goal. And any non good sleepers in the room. You're not a good sleeper. Just you're not. Eight hours is hard for you. I had the best advice I ever got is like okay, you know what, just don't get out of bed. You know the Funniest thing is, I did this research. You have to train your body to know that it lies prone for eight hours. Isn't that crazy? I never knew that. This is like world class. I mean, we're talking about military grade researchers who. Not academics, like military grade, like, train on the hardest of conditions. Your body isn't used to laying down that long. So if I wake up, I lay there and I meditate. I just make myself. I don't. I don't scroll, I don't play on the phone. I just lay there. And if I'm laying there, I meditate. If I'm not meditating, I'm visualizing and dreaming and thinking and practicing and rehearsing. But I've taught my body to lay prone. I only share that because that's the answer. When do you go to when you wake up? I'm like sometimes on the road, I might be out till 11, 11:30 with friends. If I'm at home, it's a little earlier. But it's eight hours. That's the key. So I wake up eight hours later. First thing I do, I get up and I. Wayne Dyer taught me. We toured Europe together and he taught me this thing. He goes, when he wakes up in the morning, he puts his feet on the ground and he just says, thank you, thank you, thank you. So he gives thanks first thing in the morning, which I always loved. So I copied that. So I get up and I get up in the morning, then I do these movements. And then if I'm going to have tea, I'll make tea. If I'm going to have coffee, I'll make coffee. Decaf emergency only do I pull the ripcord of caffeine. Imagine me on caffeine. I'm already a little fired up. I'm trying to calm myself down today. So that's it. That's my morning. Then it's go, sit, read, journal, plan the day, and then I'm off to the races. If I'm going to work out, I'll do it that moment. But I only work out every other day. Cool.

So good. I would say my question is on that strategy that you mentioned for the iPhone. What is the actual video? Is it a sales video? If you can dive a little bit deeper into that, that would be amazing.

Yeah. Great. Okay. Thank you. Give a round applause. Great question. You all don't know how happy that makes me when someone read the Millionaire Messenger. So the Millionaire messenger was the first book in, in what we now call the creator economy to become number one New York Times bestselling book. And remember that? I think I wrote in 2009. I think it came out 10 or 11. And it was just like, no one could believe it. It was just wild. And it was this whole new world. We called it the expert economy back then. Then it became the thought leader economy, then the influencer economy, then the, you know, creator economy. All the same thing. We make money from our advice and by communicating with people. So this video is what I use in the sales process, the iPhone video. So I'll start with the scene. I'll give you the exact one I did for Ultra. So I was in my studio. So it's. And I have it on a little stick. I don't want. You call it a little stick thing, but it's literally a $5Amazon thing that holds my phone. Again, it holds it just like, here's what you want. Not the long selfie stick. You only wanted this one. If you hold it with your hand, it's too up in your nostrils. Don't do the hand hold thing. Get the little thing. It's only. It's like adding 7, 8, 9 inches to your. I like your audience. Okay. My kind of people. Anyway, so I hold the thing up, and what I did is I said, hey, guys, I want to show you this thing. I don't think anyone's ever seen this before. And I walk over in my studio, and I show my camera. And right beneath my camera. So I want you guys to see this. And right beneath my camera is a note for my wife. And it says, I love you. I appreciate you. I know you're doing big things. And I put it under my camera so I would see that. And I'm like, okay. So I can be in a place of love and appreciation for my audience and acknowledging they're doing big things. And then I turned back the camera. I said, and I know you're doing big things in the world, and I appreciate that you're doing it. And I've loved having you part of this group. Now let me share why you should renew. And then I just go into the sales messaging for them to renew. And sales is always the same. You all know how to do sales on a video. It's the same every time. Ready? I'm gonna give you the outline. It's the same as it was in Millionaire Messenger. This same outline has sold $200 million of my stuff on the Internet. It's the same every time. Every time you want to sell something, you start with possibility. So describe a scene of possibility. Second, you discuss the problem. What gets in their way of that vision or that promise or that hook. You can call whatever you want. I just call it a scene of possibility. So possibility problem, then expert story positioning, which is your story, your story of chasing that possibility and overcoming the problems. Then the reveal of your secret, which is now you tell them about the method or the system or the thing that's going to help them achieve the possibility. Then you tell them the benefits and features of that system. Then you give them what's called price juxtaposition. Tell them how much it costs in juxtaposition or comparison to more expensive things. Then you add in a guarantee. Then you add in your bonus stack. Then you give your final offer call to action. It's always that outline 100% of the time. You know, if you sprinkle in anything, you sprinkle in testimonials, you know, but it was just me on a, on a phone, so I didn't do that. But that's it. That formula works. I don't think you've ever seen a sales video or VSL or anything that didn't follow that to a T, because that's the psychology we need to buy. And so I just walked right through that. Is that helpful? Okay, cool, cool.

Yeah, we've got time for one.

I can do it all day. It's so fun. Plus, they laughed at the microphone joke. This is amazing. Question for you is you were talking about investing and so there's same question, two buckets. What is your core philosophy and principles investing in companies and your core principles and philosophy investing in people. I would really love to hear how you think and go through that. Wow, it's so good. Yeah. I invested in Chris's Frello. I always approach investing very, very simply. Can I move the needle in their sales? That's it. If. And that's the only consideration outside of obviously I look at it and say, is this something I like? Do I believe it can be viable? Is it a good team? You think of all these things. But if I'm going to put my money in, then it's can I move the needle in their sales and will I do it? Two secret questions, not always the same answer. Can I move the needle in their sales? Can I move the needle in the sales? Because of my list, my audience, my network, other people I know, the key actors, I could get involved in this company. But if I can't move the needle in sales, I promise it's a better investment in the s and P.500, right? When you read every great investor's story, including Warren Buffett's, and they say, what would you tell your kids to do? They all say the same thing, put it in an index fund. You're not going to beat the S and P or an index fund over a period of time unless you can move the needle for the company or you know something of someone who is going to move the needle for the company. You have some kind of knowledge about what's going to go on with the company. That's my only consideration. Otherwise, here's the thing where I hated myself early on. I had all this money, I invested it, I would put it into the company because I know I could move. I can, I can change the sales of this company. But that second question I had to add, will I. Will I have the time to do it? And that one made me really honest. Probably seven, eight years ago, I was like, wow, I've invested in a lot, but I'm not really helping them because I don't have the time. I spread myself too thin. So I narrowed in. Can I move the sales and will I do it? Everything else is the basics. Everyone else would ask, right, good founder, good idea, but everything's a good idea, pretty much. We could sit together and brainstorm how to make the greatest waffle maker. Let's just think about it. We'd make a great waffle maker. Everyone can make a great waffle maker. How are you going to sell it? So I don't think it's about the ideas. I think it's about the execution of the sales. And so for me, I focus on the sales. Your second question was about investing in people. I think for number one thing for me is competency. Do they have the knowledge, skill, ability, talent and will could to go do the thing and will they go do the thing? And so it's competency first. Because I know a lot of very good people, but they're not competent. But I also know a lot of competent people who don't have the will. They're super smart, but they don't do it. So it's that balance of, yes, of course I want good character. Again, that's the basic. But now I'm like, they have competency. Are they learning it? Are they going to go do it? Some people, you just know they're never going to give up, right? They're going to bulldog that dream. They're going to make it happen. And those people are wonderful, but they can also be assholes. So I want to find the person who's of good character and who is going to do it and do it well with other people. Is that helpful?

Okay, cool.

Yeah. Thank you. Great question. So stay up here one moment.

Lori, would you like to share your takeaway?

Oh, I mean, my biggest takeaway was one that I just. The Fridays, that's so easy. But one of the most. It's one of the ways that I'm like, wow, I've never felt so seen and thought of. And that is, like, to feel that from your friends and people, like, just checking in on you.

How are you? What's up?

Like, it's the simplest, most beautiful, basic, but doable thing that also probably makes you feel great.

I love it. It's my favorite hour.

Yeah, that's my favorite. So I'm adding it to Fridays.

Love it.

I love it.

I'll say this, Whether we are on a stage, whether you are on a stage, or whether we're just backstage kind of shooting the shit, you show up as the same person every single time. And that is full of energy and really excited to just give to people. And you energize everybody around you. And for that, I just want to give you a very heart call. Thank you.

I love you, brother. Thank you, man.