Short transcript from a conversation about creative uses of ManyChat—specifically 'resource flows' that repurpose existing content (podcast episodes, PDFs, YouTube videos, blog posts) as opt-ins to drive traffic to prior content and collect emails. The speakers praise the simplicity and effectiveness of linking existing content as opt-ins instead of creating new lead magnets.
Is there even more creative ways that you've seen manychat being used? One thing that I've really loved building lately is resource flows. Say you have different topics if you make a reel on marketing for whomever, here's five resources that you might also want to listen to that are totally free that they could comment and receive. PDFs, podcast episodes, YouTube videos, blog posts, kind of that content that wouldn't necessarily get.
Eyes. That is so smart and super so simple. So instead of people like racking their brain on what an opt in could be if you already have podcasts which most people do have a podcast or they have them talking somewhere or they went on a podcast to link that that is so smart rather than having to go and create a full brand new opt in. And two things in one because you're driving traffic back to something that you've already done to get even more eyeballs on it along with collecting your email. I'm literally going to do that. That is so smart.
