What 10 Years of Building Taught Us About Success, Community, and Self-Trust with Lindsey Marie

If you can dedicate yourself to building one thing that will amplify any other thing that you do, it is build your self-trust. And how you do that is you make and keep more promises to yourself.

You know, people are waiting to feel good or ready or confident, like, oh, when I finally take this course, or once I do that thing. Showing up for actions that you don't want to do is the only way to build confidence. That's literally it. Lindsay, welcome back to the show. I've missed my co-host. It's been, it's been a few months.

It's been so long that I had to, I paused and I was like, wait, which side is Lori's side?

But before I took my chair, so for all of you who don't know, I have a side that I will fight for unless Unless for some reason, like Lindsay wants it, then I'm going to give her— I'll give her my good side.

If in a photo we do like the prom pose where we both like, we spoon in a, in a photo, like if I do have a preference of side. So, but today we didn't have to fight over it.

Look, I love myself, but if I can choose between my good side or my troll side, I'm going to always pick—

As you should.

As you should. Usually it's like, grrr, matey. It's just like a pirate, you know?

You know I have an affinity for pirates, don't you?

This is why you like that side. This is why.

Because that's the side I look at.

Pirate side, Carter.

Anyway, so this is off to a strong start. So great.

This is going to be great. We're going to make you so much smarter. But I'm so excited to chat with you today because number one, you have Powerhouse Women coming up. I feel like if anybody knows either of us, they have seen me at your event like every year or seen your event.

You've been there every year except for year one when I didn't even know what I was— I was doing a thing. I didn't know I was starting an annual event.

You know what I remember about year one? I was like, who—

this is so cool.

And this bubblegum wall she has like behind her, I was like, where did she get that done? But it was like the hotel. It was like a really cool background that I just remember going, yeah, this girl's awesome. Look at this background. I want to like be a part of that. So anyway, um, then I was a part of year two, which was so much fun. You had drills on the— okay, so back— it was like when backdrops were starting to get big.

Mm-hmm.

And she had like power tools literally on her backdrop and it was like the coolest, most creative spray painted silver backdrop. And I just remember being like, okay, this is so cool. And she is starting something epic here. And it was so fun.

Really, that credit goes to Matiana from Dang Fine Rentals. And that's like the cool thing about, you know, number one, having friendships that have stood the test of time, but. Having like, for you, your podcast is turning 10, my event is turning 10, you get to look back and see, like, I look back on those version, that version of myself, those versions of us. Like, you wore like this, those cute overalls.

Yes, I was, I was boho to the max.

Like, yeah, like so cute. We were both wearing like bubblegum pink.

Mm-hmm.

No, like muted pink. But that you really get to at this point point see your growth. Like, I, I think there's something really special, number one, about dedicating yourself to something for a decade. Like, just takes something. It takes something internally. It takes continually evolving yourself. And how cool, you know, I'm, I'm in Newport Beach this weekend to celebrate Natalie's book launch, but also the 10-year anniversary of the podcast. Like, that's a huge deal. And to get to celebrate both of these milestones together, both of us hitting a decade in the thing that we do and love is so meaningful. You know, it's so special.

It really is. And I, I'm, I'm excited to chat with people about what that journey looks like. 'Cause a lot of you are probably in the beginning of something right now, or even maybe in the messy middle and you're like, is this, is this worth it? Is it working? So that's where I wanna start with you is I wanna know What has been one of the main thoughts that made you stick with it? Like looking back, going, cuz there's not, you guys, there's not huge rewards along the way sometimes. Like sometimes you can't see why you're doing it. Sometimes it feels like way too much. Sometimes you don't know why you're doing it. Sometimes you're like, is this profitable? Is it not profitable? There's a lot of things that go on that you guys don't see and you have to find, you have to know your reason for it. So what was yours?

Honestly, the answer is I love it. I love who I get to become. Mm-hmm. I love, and you've gotten to witness this year over year, especially having an event that's annual, it's always kind of around the same time of year. It has become, even for the whole community, this annual timestamp to reflect back and see how far we've all come. And it's not like I feel this pressure that I have to evolve or I have to top myself in terms of like what the event looks like. But I am someone who is deeply committed to my own growth and evolution, and the event is so fun because it ends up being this reflection of where I'm at in my growth. Mm-hmm. Therefore, I have this annual timestamp to literally see how far I've come, and I just, I love it. I love creating it. I love how the vision drops in so clearly. Mm-hmm. Every year. And you've gotten to be a part of so many of these conversations where it's just so fun to be the human vessel for a vision like that, that I both need— I need it just as much as the people in attendance, and I get to have so much fun creating it. That's, that's the honest answer. But a, an annual event is different than the dedication it takes to show up multiple times a week for for a podcast, cuz obviously I have a podcast too, so I know that world. And you have been so consistent. I mean, how many episodes are you even at now? Like over 1,500? I think 1,650 or something.

That's so much.

Like original Yap Challenge.

Yeah. Like when I'm like, no, I'm, I'm kind of introverted. I'm like, are you really? It really is the original Yap Challenge.

It what?

Like going on the microphone and being like, What do you have to say? What can you think of? And, you know, to, to like piggyback off of that same question around the podcast and like what has made me do it for that long, I decided early on that no matter what happened with it, it was evolving me. Yeah, like it, it was so much development showing up over and over that I knew that if I just stuck with it, it was teaching me multiple lessons. So the first thing is obviously consistency. The second thing was I knew that if I could just show up every week and make myself talk about something, I was becoming a really good storyteller, which if you are a marketer at all, you have to know how to tell stories.

Mm-hmm.

If you think you wanna do podcasts or events, you need to, you need to know how to be able to fill space with a story or figure it out or be a dancing monkey. If the, you know, if somebody is sick, you need to fill a spot. And I'll tell you, Lindsay, like some of the biggest opportunities that I've gotten have come kind of last minute. Last minute where people are like, hey, there's a podcast spot open, can you come up to LA and fill it? And it's like, oh, if I haven't practiced, if I didn't have a story, if I didn't know— I'm like, I have always been ready even though I haven't felt ready. Because of the fact that I have showed up on the microphone, I know, and you know this too, that if someone said, hey, the, uh, event host didn't show up and we have 200 people, can you jump up here and fill content for an hour or two? I could say yes. And I think that feeling of knowing it doesn't matter what room I'm in, it doesn't matter what event that I'm doing. I don't fear around what could go wrong, who's not going to show up. I mean, of course you have a bit of that where you're like, I'd really like this to run smooth, but I have so much self-trust from showing up that much and from learning that I think the goal in life is that for me is like, what is the level of like self trust in knowing that I've got it. And, and podcasting has made me feel like, no, you've got it. Like, girlfriend, you, you show up and you can talk on literally anything or figure it out or fill space or ask a question. And what that's also done is it's allowed me to be in any room and be interested, which I've learned from this podcast is like, I'll have some huge person that I'm worried they're gonna enjoy the podcast and I'm nervous and I'm freaking out, even though I, I'm like, okay, Lori, you're fine, you've done this before. For, but sometimes you still get those butterflies. You want this to be good for them. You want them to feel really good. And afterward they'll be like, wow, that was such a great podcast. Oh my gosh, you're so awesome. What— you know, they, they like think they're friends with you and you're like, all I did was ask you questions. They actually know nothing about me.

Right.

Which made me start to realize if you can ask really good questions, people feel close to you, which is the weirdest thing. Like they know nothing about you. But I know you've had this where people leave and they're like, oh, I just love you.

Let's get together. Conversationalist.

Yeah, exactly. You're like, I literally didn't tell you anything about me, but okay. But what that teaches you, the whole thing is priceless cuz I do believe life is like, how good can you get at, at interacting, understanding, being interested?

Mm-hmm.

Mm-hmm.

Gosh. And the part about the self-trust, I think the further along I've gone in my journey as a human, much less an entrepreneur, to realize that if you can Dedicate yourself to building one thing.

Mm-hmm.

That will amplify any other thing that you do. It is build your self-trust. And how you do that is you make and keep more promises to yourself on a regular basis. So things like starting a podcast that you're showing up for consistently. Yes. Even on days that you don't want to, or even on days that you feel like you have nothing to say, there's something that gets built internally when you make and keep more promises to yourself.

I think it's the only way to build confidence. I literally wrote myself a note about this probably this morning. I don't know. I think it was this morning. Um, and it was just talking about how, you know, people are waiting to feel good or ready or confident. Like, oh, when I finally take this course, or once I do that thing. Showing up for actions that you don't want to do is the only way to build confidence.

Mm-hmm.

That's literally it.

Okay. I'm. This is going to probably call both of us out. What's something right now that you're avoiding doing? Like, what's the stretchy thing that's like the next level of self-trust?

Woof.

Was that the dogs?

Who was that on Home Alone? Where he was like, woof. That was his girlfriend.

Buzz's girlfriend. Woof.

That's literally who I channel when I feel that way. Oh God, this is good.

Cause, right? Cause it's like so easy for us to sit here and talk about it and for the people to know that we were just having a conversation getting ready in the bathroom. Like we are constantly challenging ourselves and each other with these hard questions.

Yeah.

It's not like we just get to build that confidence and it just continues on cuz now we're stepping into bigger things that require a different level of confidence.

I think it's just, um, For me, it's actually learning how to not get rocked by certain things. That's it. Like, just the one thing. And if I was to say what I was avoiding, it's that I'm still like gripping and holding on to this, like, controlling for sure. Like, if I, if I don't control this, if I don't, you know, say something about this, if I don't say to this person how I really feel, like, if things feel out of my control.

Mm-hmm.

Then I just feel like things aren't gonna go right or things could be really bad or worst case scenario, like I'm going to worst case scenario. So for me, I'm learning how to go, okay, if that happens, you'll be fine. If this happens, you'll face it when it happens. If this person wants to say something, then you're gonna deal with that when it's there and you're gonna be okay. If a bunch of people don't like you, that's completely fine too. That's what I'm avoiding is like actually letting it be, know that I'll be okay. And instead of I'm, I'm watching myself going to try to control it.

Mm-hmm. Which is so hard, right? I'm like listening to you say that cuz I've gone through different phases where that was my exact lesson. And we are both such people of action. Like if I could say, okay, do these 5 things, you're great. Right? But when the, when the directive is don't do. That is so much harder for me, and sometimes that is where the expansion lies.

Yeah, that's the best way to put words around it, because everything I want is like, just tell me what to do, mm-hmm, because then we get to control it.

Exactly.

Just tell me what I can do and I'll, I'll figure this out. But it's not— I do think the more you go into your big dream, the more that you start to elevate your life, the more it— the more you have on the line. I mean, if we're really looking at it, meaning the more that you feel like now your identity is really out there and people see you as one thing and people are relying on you to be one thing, it feels a little bit different if things need to shift, if your business changes, if the world changes. There's just a lot that now publicly feels like you have to figure out when that's actually not the truth. But your old identity can like be gripping onto what will happen if something changes, you know?

Mm-hmm. Mm-hmm. Can relate.

Yeah, can relate. So for you, with 10 years of your event, what would you say? Oh, there's gonna be— I mean, there's so much evolution here of you. I would love to know what the first— because there's people listening right now who want to put on an event, or there's like a big thing that feels like how you felt in the beginning. Can you kind of tell me what what you were feeling before the first one. Like what was the main fears that like really kept you up? And then tell me on the other side of it, you know, maybe those first lessons in the first 1 to 2 years that felt really, really big for you.

Yeah. Well, for anyone who's listening that maybe hasn't heard the story or hasn't followed along, hasn't listened to any of our hundreds of episodes together.

Yeah, exactly.

You know, Powerhouse Women, the event, started really as something that was only meant to happen one time. I had written a self-published book called Powerhouse Woman, just one singular— just one woman. I was like, let me empower her. And then the team that was helping me with the self-publishing process said, you should do a book launch event. That's a great way to market it. So I said, well, I guess I'll call the event Powerhouse Women, like with a question mark at the end, because I wasn't sure about myself or what I was doing. And I just remember it was a half day. It was on a Sunday. I just kind of knew. I was like, well, I've been to events, I've been to network marketing events, I've been to other things. I kind of know the DNA of an event. I'm sure I can figure it out. And so I wouldn't even say there were that many fears that were— that like, I didn't ever feel blocked. I didn't ever feel like, oh, I don't know if I can do this in the same way that I have doing, doing so many other things. Like for some reason, starting a podcast felt more like a— I had to overcome myself to do that than, than doing this event. But for sure, like, the fear, like, is anyone going to come? I didn't have an audience back then. This was in 2017, the very first event. It was a half day, and I had a little bit of a network marketing audience, mostly for health and fitness, kind of like similar— we, we traveled a similar pipeline, the fitness to personal development pipeline.

Yeah.

And I guess I thought more of that previous audience might follow me over here and they really didn't. And that was such a blessing because it really forced me to become better at how do I talk about this thing that I'm creating and cast a vision for an event that hasn't happened before. You know, there's no marketing materials for it.

Yeah.

Other than my self-made graphics in Canva, which I still actually, I like make all my own graphics. Like, a lot of people don't know how much, like behind the scenes of Powerhouse Women, you see it today. It's myself and one full-time person. We have obviously like amazing contractors that we work with, but I still do a lot. It's still very hands-on and it's still very grassroots. And I think that's actually why one of the reasons it feels the way that it does. But back then I was just as willing to get really scrappy and just as willing to just believe in myself enough to know that I could figure it out. Mm-hmm. I wasn't trying to impress anyone other than create this this beautiful experience that I knew would grow me in the process, and I really hoped that it spoke to a few other people. But, you know, I remember the initial vision for it. I, I started, you know, you always start small. You're like, well, okay, maybe I could do— maybe 25 people would come. I remember at first I was like looking for someone who had a big enough house to host it in their living room.

Love that.

And then I found the venue. There was this cool, very like vibey boutique hotel. It's no longer— it's It's changed ownership a few times since, since then, but in, in Scottsdale had this cool, like, uh, those little pom-poms, all multicolored pom-poms that look like bubblegum.

Yep.

So I saved a ton of money on decor and I just remember like, and this is what happens, here's what I want people to get from this.

If I had to hire someone for my team tomorrow, I wouldn't just want someone who can check a box on a resume. I'd want someone who already gets our world. I want someone who understands podcasting, the brand, the fast pace of running multiple businesses at once. Someone who could jump in and handle the chaos with me. And honestly, that's exactly why I turned to Indeed Sponsored Jobs for, because people are finding quality hires on Indeed right now. In the minute that I've been talking to you, companies like yours made 27 hires on Indeed according to Indeed data worldwide. That's the kind of speed and quality you want when you're building a team, not just filling a seat. Spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed Sponsored Jobs. And listeners of this show will get a $75 sponsored job credit to help get your job the premium status it deserves at indeed.com/podcast. Just go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com/podcast. Terms and conditions apply. Need to hire? This is a job for Indeed sponsored jobs. Indeed is a paid sponsor of this podcast, and I only share products I actually believe in. Okay guys, I know you've been in this situation before where you're up way too late at night and you just were kind of browsing around and checking out your emails, and all of a sudden you've ended up with 6 tabs open and a cart full of stuff that you definitely did not plan on. And can we also just talk about passwords for a second? Because I swear I have 40 different logins across 40 different sites. And all of a sudden you find something that you really, really want and you see that little purple button that shows up at the top of the payments options and it makes you so incredibly happy because it is instant gratification. You guys, picture this for your customers. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the US. From household names to brands just getting started, like my own, Glossy. Get started with your own design studio with hundreds of ready-to-use templates. Shopify helps you build a beautiful online store that matches your brand style. Accelerate your efficiency, whether you're uploading a new product or improving existing ones. Shopify is packed with helpful AI tools that write product descriptions, page headlines, and even enhance your product photography. Get the word out like you have a marketing team behind you. Easily create email and social media campaigns wherever your customers are scrolling or strolling. Tackle all those important tasks in one place, from inventory to payments to analytics and more. No need to save multiple websites or figure out what platform is hosting the tool you need. Everything's in one place, making your life easier and your business operations smoother. See less carts go abandoned and more sales go cha-ching with Shopify and their Shop Pay button. Sign up for your $1 per month trial today at shopify.com/happy. Go to shopify.com/happy. That's shopify.com/happy.

Here's what I want people to get from this is when you step into a vision, you will be met with the things that you need, if you're willing to show up. And it's always like an uncomfortable period of time, longer. You have to hold the vision and be taking action inside of the vision, and then something will come through. Like, I remember I was in a spin class and I followed the instructor on, on Instagram or Facebook after— Facebook, I think, at the time— because I loved her playlist. And then I see in her bio she's actually a wedding planner. She just does this spin class a few nights a week. So I DM her like, I'm hosting an event, maybe you can help. And she took pity on me and she did it for, you know, a couple hundred bucks. She kind of helped me with the logistics of it. So it's like, I, I watched this happen and this is so cool to even talk through right now because the same thing is true today.

Mm-hmm.

When I have a bigger vision, I start to step forward toward it and I watch how I have to stand there. There's like this uncomfortable, gap of, you know, your vision. You see it, you take the action, you're standing there going, oh my God, is this actually gonna work? Mm-hmm. Are the, the resources that I need, the people that I need, are the attendees gonna come? And you, when you kind of get put through this testing phase where if you can hold the vision long enough and keep acting as if, all of a sudden, like resources, people, the right, just all the right things aligned. And that has always been the case.. And I've always operated in the event side of my business in that way. And I've gotten to watch year after year just magic happen. Even I, I will never forget sending you the email. So I do the first event, 100 people came. It was amazing. And even for that, the way I filled that event is I literally sat down one day and I still have the list on my computer. I'll never delete it. And I just said, okay, I don't know 100 people, but I know I can make a list of 20 women who could, who would all invite 5 friends.

Mm-hmm.

Mm-hmm. Which. Was like the beginnings of community, right? That's very much how I've scaled the community, is I've always created a place where people feel like it's theirs, so they want to invite others. But yeah, I remember deciding to do another event in 2018, and my dream was to have you come and speak. You were promoting your book at the time, you know. Again, even just all of that, it was like just the right people, the right, the right resources came together, and I just I think because I was always willing, and I know you operate like this in your business too, I was always willing to dream outside of the bounds of what I could see was possible and then step into that vision with action. That's the connecting piece. You have to be taking the actions that are aligned with it. And it's just been so fun. Like, I learned so much about like, that, that's, that is how this works. That's how you expand. That's how your vision expands, is you keep casting the vision that's makes you feel like you're going to puke. Like you are always stepping into the next thing that you don't think you are qualified for because you're not yet. And then you become that person. It's— I mean, it's like, this is our job. That's so wild, right? Like, this is literally— sometimes we hate it. Sometimes we hate that we chose this life path to keep growing, right? Because then you do, you get to— now the stakes are higher. And so people seeing this is our 10-year event, is so exciting. And also the reality of it is my personal life and my business both are going through a period of like really tough financial reality. I think it's happening for a lot of people. Mm-hmm. I don't think everybody maybe went through the life circumstances that specifically kind of led me on the personal side there, but I think we, we're talking to a lot of entrepreneurs. Entrepreneurs that a lot of things are shifting. We're all having to make different decisions. So, you know, there was a version of me that thought the 10-year event might look a little bit bigger, or like I had to somehow top what I've previously done. And the truth is, is that I'm going back to the basics of what this event has always been about, and I'm focusing on that, and I'm stripping back in some places and allowing it to just be the core and the heart of what it has always been has been the community and the conversations that we have and all the other beautiful things. The, you know, the amazing stage and the razzle dazzle, if you will, are, are amazing. But that's not what, like, I did the first event on a $5,000 budget and it was just as impactful as now when my budget is multiple, multiple, you know, it's hundreds of thousands of dollars. Mm-hmm. So to realize that If you're listening to this and you're like, okay, I'm 10 years in, but I actually feel like I'm stepping back, girl, same.

Yeah.

And it feels, it actually, it felt confronting in some ways, but it also in, in other ways feels amazing cuz it's reminding me what actually matters.

Mm-hmm.

And it's none of the things that I thought mattered.

I think this is, this is like, this is the conversation right here, right now for anybody doing anything big.

Mm-hmm.

Because if you're doing it big now in 2026, you're doing it in public. Which means that when you do something big, every single biography that I have ever read about the greats, whoever you wanna name, whether you like 'em or not, Elon Musk, Richard Branson, all of these different people who've done incredible things that most people in the world know of, they have so many points where they had to go backward, where they sat and said, you know what, I need to, I'm gonna put all my money into this, or we're gonna take it down to below zero. And I think this is the point where people get really, really, um, their, their ego comes in and this is where it can start to go when it's like, oh my gosh, this is where your career could start to go downhill. Or this is where you start to feel like you're not gonna have a comeback. And what we have to remember is that if you're gonna do this long term, you are gonna have so many ups and downs.

Mm-hmm.

And a trap is to think that you have to outdo yourself in everything that you're doing. And it's actually one of the most freeing things to know that by you stripping back or saying, you know what, it, this just got like outta hand. Not even for you, I'm saying for anything. Like we can start to feel we have to topper. I felt that way with Bliss Project all the time and I was like, I don't wanna feel this way anymore.

Mm-hmm.

I wanna do it because I love it. I wanna do it because it was about community. I wanna do it. And that was part of why I actually stopped what I was doing is I just felt like every year I get anxiety, feeling like I have to just do more and more and more and fill more and more and more seats. And I was like, you know what, I just kind of am not sure I wanna be doing this anymore. So I think that a great question is just what, what does the community want? What do you want? Because at the core of this conversation, what we both have said is how have we done things long-term? And both of us answered, it's because we love it. And if you get away from the core of why you love it, you're gonna stop. Or it's not gonna work and it's not gonna be authentically you. So I do think there is, it, it's such a beautiful thing to watch different people, you know, maybe someone that you aspire to be or that you look up to. Like, I think it's so great you're even having this conversation of like, wait, do I feel like it needs to be some crazy thing for 10 years? It now doesn't actually feel the way I want it to feel. Like, I want this to be fun. I want this to be about community. And I don't even know if this is the, the thing that you're exactly saying. But I think the conversation is you guys are going wherever you're at right now. There might be a point where you really need to reassess something. It might be that you need to move the homes you're in. It might be that you need to stop paying for something you have been paying for. It might mean that you're going to take what feels like a really big step back or stop a program or stop an event or stop something that now all of a sudden maybe is no longer profitable for you because people are not buying the same, but people rely on you for it and you feel like it's an ego death. There's so much of that going on, and I want to give everybody permission. Like right now, the people in business who always survive anything, anything in the world are willing to just completely let their ego, like, go and say, it doesn't even matter. I don't care what people think of me. I don't care if I was known for this program. I don't care if I was known for this event. I don't care if I was known for that. I'm going to completely pivot or try this new thing, or I'm going to dial back everything. And I want this to be permission to anyone who feels attached to an identity or has to like show up a certain way to just totally do whatever the fuck you want to do this year. Yeah, yeah, because that's gonna— the only way to do— the only way to be successful long term is to redefine success consistently and figure out what that looks like, where the market goes, who's really in your corner, who's not, who feels good, who doesn't, you know. And I think that's I think that's where a lot of people are and nobody's saying it.

Mm-hmm. We are.

We are. So there.

And honestly, um, I just started reading Natalie's book.

Mm-hmm.

Um, Natalie Ellis.

So good.

And you know, she talks a lot about that, about like whose definition of success are you living into? Mm-hmm. So clearly there is a bigger theme that is happening right now. And if it's not happening to you right in this moment, just know that you'll probably, if you're in this game long enough, You will get to that point where you're like, wait, why am I building this? Why am I going this direction? And do I even like this? Or who am I now? What do I want to be doing now? And, you know, I think some people are on this— put on this earth to build the one thing consistently for decades and decades. And for a lot of us, especially those who find themselves maybe more in the personal development space, our communities need to see us evolve, and sometimes they need to see us step back because that's what evolution looks like. Expansion isn't always just a trajectory in one direction. It's— that's just not sustainable and it's not real.

Mm-hmm. I, I really struggled with— I mean, I've struggled with identity through everything that I've done in different arenas. Like I— when I left the fitness world, that was so challenging because people only knew me for that. And I, I can't tell you how many times, Lindsay, like when I started in the personal development world, that it wasn't like taking off the way that I wanted, or things felt like they were moving slower, that I was— I could go send emails literally to the magazines and be like, hey, like trying to drum up a magazine cover. And I actually had two covers that were literally like that. It was me going back to it because I needed that dopamine of I'm still relevant, I'm still relevant, see, I'm still relevant, while I'm trying to build this totally opposite career of people who are not interested in that, who did not even care if I was on it or not. Do you know what I mean?

And so just laugh. I'm— this is a giggle of I see you because I am you.

Yes, totally. And it's like, what can I do to go get the dopamine hit? And then one of the big— one of the big ones too was when I stopped Bliss Project. I was like, am I still going to be— like, what, what do I do with all these people? I just built this up for like 7 years and now I'm just going to let it go. And that one felt pretty crazy to me too, letting letting that one go into something else. But I think all of them— the one thing about me is my soul, like, whatever that is, doesn't really let me do something for too long. Yeah, that is not aligned. I mean, don't get me wrong, I'll do it for a while, but then I am one relentless bitch. Then I'm like, oh God, like, here's the problem. I'm lucky enough that my energy runs out if it's not right. It's like I just— I actually can't do it anymore. But what I want now in my life is to not even start those. Yeah, is to go, where is this? Like, where is this actually coming from? Is this coming from the need to want to be friends with a certain group? That was a big one. Oh my gosh, I just wanted certain people to see me. Like, am I, am I valuable enough for this group? Am I valuable enough to be on your podcast yet? Am I, am I gonna be as good as you guys? And I think that's just always been what I've fought, is wanting to really fit in. And I think there comes a point where Finally, you guys, I am 45 and this just now, literally this year, is like I'm just now getting a case of like that. I don't fucking care. I really just want to be around people who want to be around me.

Yeah.

And that's really changing the things I want to do, which is also scary, you know, because I'm like, ooh, how much of that was I doing to be liked, which was so important for my past. Like I actually needed all of it. Looking back, there's nothing I regret because I needed it to develop into the person that I am.

Mm-hmm.

And I'm excited for, you know what, who I'm gonna be in the future. Mm-hmm. Um, but there is a lot of, I think the thing waking up in your, um, forties is you don't realize, I think you kind of think you're gonna be set at this point. I, I think it's a whole other starting over life beginning.

Yeah.

And you know what's exciting about celebrating 10 years of your event and 10 years of a podcast is like we still love them.

Yeah.

And it's so much fun to have these different markers and watch the evolution. What, what is something that you're so proud of that has come straight up from the event?

I'm literally like about to cry cuz I'm like, you know what it also is? It's like essentially a decade of friendship.

It really is. I'm gonna cry.

Stop. We were planning this.

Yeah, it really is.

You know, like that's the thing that I'm the most proud of is you like, it's so fun to evolve, but mm-hmm. Doing it by myself would be so boring. Like, who would tell me I'm awesome?

Nobody. Don't forget it.

Who would hype me up?

Don't forget, nobody would.

I will. It's like the reminder that at the end of the day, even just like that, what you've spoken to so beautifully, like just the desire to feel connected, essentially, even like behind the wound. Usually in our greatest wound is our deepest desire and our greatest strength, because that is one of your greatest strengths is connection. Like, we want connection, and this path has brought and, and helped grown, like, not just— I think what I want people to know, even like anyone who looks at our friendship, and I love that our friendship gets to be like so aspirational for people, but what people don't always see, and because they'll never get to see like everything behind the scenes of our life, is like all the honest conversations that have gone into deepening it. All the times when, you know, we are individually going through our own seasons of struggles and just figuring out, just like in a marriage, like literally how, how do you need me to show up for you right now? Like we have learned and we've deepened that. And so many of the girlfriends that I have, have all of the girlfriends that I have beyond, you know, there's a few that I'm so lucky have been a part of my life even longer than Powerhouse Women is. They've, they've come through this journey and, and this commitment to continue working on ourselves. I think because we're in business, we've always been committed to working on ourselves. And what that has done for friendships has been— it's literally, my girlfriends have taught me how to be. They've taught me how I want to be loved in my next relationship. So happy 10 years to us.

Happy 10 years to us. And I, I love that you said that because meaning it's taught you how to, you know, be in the next relationship and love yourself and really made you look at what makes you feel valuable. It's such a beautiful reflection in your friendships to be like, to have those friends that now can show that mirror back to you over and over. And you've just been such a great mirror for me of, um, you know, where I can love myself more. And like, I think there's been times, because one of the things I struggled with is, you know, truly I I can push people away for no reason. Like, it's— I mean, there's deep, there's deep reasons there. But like, there was a part of me that was like, I love this girl. I'm so committed to this. I need to look at why in places where I feel uncomfortable or hard conversations, I'll isolate and I'll just be like, no, I'm better alone. It's too hard to have that conversation, or it's too hard to even want to talk about what I'm struggling with. Like, I don't even want to share that struggle. And you were definitely one of the people who made me open up and get really vulnerable and understand what a true friendship that wasn't— you weren't going to go anywhere. I was just so convinced that if I shared everything about me, it would be like you wouldn't like me or like I'd be, you know, I don't even know whatever it is that we think about ourselves. And so I think the really cool part is you know, your event, because that is who you are and that is the intention that you hold, is that that is reflected in majority of all attendees.

Yeah.

And I, you know, when people go to different events, that's one of the things about your event is that people are like, oh my God, it's so special, it's so different. You're gonna find your besties there. And it's exactly like what happens at a workplace. It's because it's from the top down. It's what You are holding what you're feeling, what you infuse to every single person that's involved from vendors to the people who are doing the popups, to the people who are helping out, to the volunteers, to the people you have around you. And that is like, it just ripples into the whole feeling of the event. Mm-hmm. Because especially from someone who used to do events, I understand that it is who is holding the space as well. It's not just you, it's, it's how you talk to the volunteers about what are we doing, what's our intention. And I know that that is such a really huge, important part of Powerhouse. So when you do walk through the doors, it doesn't matter who you see first. They're going to pass on this energy of, hey, you're more than welcome here. Like, everything about you is perfect. Everything about this—

literally been waiting.

Yes, we have been waiting for you to walk through this door. And so that is the vibe, that is the feeling. Like, you're gonna come here, you're gonna want to grow, you're gonna let it be okay that you're like, okay, I'm gonna try— I'm going to try on this part of me that I've always wanted to be. Like, even if it's just for Friday night when you're at Pajamas and Prosecco, when it's like, okay, I'm going to like— maybe I'll wear this thing that I wouldn't normally ever wear in front of people. Or maybe I'll just like embody going up to somebody for the first time ever and introducing myself and asking them this question. I want to try and see if it works, you know, and see how the conversation goes. Like, I'll be super awkward and that's fine. And I see that everywhere. And people even talking about, they're like, I don't know, I, I just, I knew that I could come here alone cuz that's what I heard and I was tried it, so I'm trying it. And then like, that's what I love about it is it's such a great event for going and trying a new version of yourself.

Mm-hmm.

Just a little one that you really wanna go and do. That's why with the outfits even, you guys, yes, there's outfits. There's outfits. Okay. People wear outfits there. Like you get dressed up if you want, but all of you is fully accepted no matter what.

Yeah.

But it's such a cool version and, uh, or a, a cool opportunity to embrace a different version of you. My husband Chris and I run masterminds and we have worked with every type of entrepreneur from a beginner entrepreneur all the way up to 7 and 8 figures. And I will tell you that a lot of them share the theme that not everyone has the foundation of their business dialed in at all, especially in the beginning. And your business identity is everything that makes your business legitimate and professional. You guys, it is from public records to compliance to website, email, and phone number. And with Northwest Registered Agent, you don't just form a business, but you start with a complete foundation built for privacy, credibility, and growth. Northwest Registered Agent has been helping small business owners and entrepreneurs launch and grow business for nearly 30 years. They are the largest registered agent and LLC service in the US with over 1,500 corporate guides, real people who know your local laws. And can help you in your business every step of the way. This is stuff that a lot of people get freaked out by, and I'm telling you, it's all in one spot and they make it so easy. So when you form your business with Northwest, you get a complete business identity, not a stack of vendors to deal with. That includes registered agent service, a business address, operating agreement, domain, websites, professional email, phone number, and built-in privacy. Sign up for a free account to begin managing your business. With lawyer-drafted operating agreements, bylaws, resolutions, membership certificates, bill of sale, and more, all in one place, all at no cost. Northwest is your one-stop business resource. Build a professional website, stay in good standing with on-time annual filings, get simple explanations of corporate bylaws, and more. With Northwest privacy comes standard. Your data is never sold and all services are handled in-house under the Privacy by Default Promise want more later? Get a free account and Northwest grows with you. Form your business, then get more domains, email addresses, phone numbers, and services anytime you're ready. Don't pay hundreds or thousands of dollars for what you can get from Northwest for free. Visit northwestregisteredagent.com/earnfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/earnfree. Okay, summer's basically here, and normally this is the time everybody is daydreaming about where you're taking the family, stressing whether you can actually afford it. But this year is going to be different for you because you're finally going to get real about tracking your money— every account, every business, all of it. So instead of just hoping it works out, Honestly, you guys, that peace of mind is the best part of your summer and my summer so far. Monarch is the personal finance app that tracks everything: accounts, investments, savings goals, and spending. And right now you can get your first year of Monarch Core for half off, just $50 with promo code EYH. Here's the thing that actually got me. Monarch will show you your monthly savings rate because your lifestyle spending can quietly creep up without you even noticing. That's the kind of thing you don't catch until it's already a pattern, and having it laid out for you changes everything. Now I use the AI assistant like a financial advisor in my pocket. I'll literally ask, can I afford this trip without touching savings? And it tells me. The Sankey diagram shows me exactly where every dollar goes, and the weekly AI recap flags spending spikes before they become a real problem. Use code EYH at monarch.com to get your first year of Monarch Core half off. At just $50. That's 50% off your first year at monarch.com with code EYH. That's the fun part, is it's all of it. If you have a big goal, you're going to have to start to learn how to be somebody new, how to be the person you see in your head. That's it. And like, in this room, you get to try that. It's reference points for life, and you get a reference point that you said, oh, I did that, I met that person, I had the courage to do that, I was there for 3 days, my God, like by myself if you go by yourself. But if you are ready for that version of you where you're like, I want to— I want to see what that's like, I want more friends, I want to like go there and be in the room with those people. This is— this is what you're going to leave with. Like, you are going to feel embodied, empowered. You're going to meet people, which I think is the most important part of this. Like, if you— hopefully you've gotten that out of our relationship and all of the people we've gotten to you know, hang out with, learn from, grow from. You can't do that from your house. You can't do that from the same network. No offense to your old network, but if it's not changing you or growing you, you just have to infuse some new people.

So true. I mean, like, that was the best sales pitch for the event ever.

No, they need to go.

I'm gonna just go ahead and put that on all my, all my sales pages and ads now. And it, it is, it's, I think it's, it's wild, I think, to even hear you reflect that back because that's what it is. And it's one of those things I say all the time, and I'm very biased, we both really are. So take this for what it is, but it's something you have to feel. I could explain to you, you can watch our amazing content and the videos from the previous years. You can hear other people talk about it, and there will still be people that feel like, gosh, I don't know, like, do I fit in a room like that? And it's just one of those things like, you know, like it will call to you. It'll tell you like, yeah, you're meant to be here. You're meant to overcome something. Maybe it's going by yourself. Or I just got a message from a beautiful woman the other day who's like, I'm making it happen this year. I've wanted to go for years. She's coming from Colombia.

Wow.

There's women who fly in from all over the world. And I don't take that lightly that some women really invest. And that's not necessarily accessible to everybody to hop on a plane and come. But I promise it will change. It'll change your— at a cellular level, it will change how you see yourself, which will change everything. Anything.

What outside of Powerhouse Women, were there events or things or coaches, or what would you say were some of the— so much of what I'm thinking about right now in my head from my content when people ask me is I'm like, whoa, I really quantum leaped through rooms, like through events and rooms. Like they put me on a different trajectory every time I, I went. Yeah, to certain ones. What can you remember that you were just like, you gotta get in the room cuz you're just gonna, like, it's gonna change you.

I think you, you described it just a few minutes ago in a better way than I've ever been able to put, because I also cringe a little bit at when event hosts just say, get in the room. Mm-hmm. Like, that's kind of like unsatisfying because if you're listening, maybe you've been to a room and you're like, actually, I think that set me back. Or yeah, people weren't very nice. So it's not— it is— it actually isn't— the room itself almost doesn't matter. Here's what does that you actually nailed. Going into a new room is an opportunity to give yourself permission to try on a new version of you. And especially in the rooms that maybe like you don't care about that much. Like I even remember early, early on in my network marketing career going to Chamber of Commerce events. Mm-hmm. Because all the dudes were like in their 60s and I kind of didn't I didn't care if they judge me for if I was explaining myself the right way. It felt, it just felt like a new place to try on the version of myself that I wanted to become. At that point, I wanted to be better at speaking, and I would get up at these little meetings and give my little 2-minute pitch. And so you won't find a more welcoming, a more safe place to try on a new persona or a new boldness, a new confidence. I love everything that you shared before, but That kind of has been it. I think that's why there's nothing that really duplicates in-person opportunities to try on a new version of you. So whether that's an event, whether it's, you know, there's just so many different ways that this, this can look. But for me, it's been in those moments that I made a decision and then followed up that decision with a new way of being, which is everything that you're saying. So sometimes that has— events have been a really, really powerful part of that. But even in my day-to-day life, the one that's dropping in right now is because I mentioned speaking was something I aspired to do. I remember when my book was about to come out, I was at a place that I had this weekly commitment. I was mentoring kids. I had someone let me mentor kids. I don't know why, but it's like I was there and, um, and this someone I had never met walked up to me and I don't know what came over me in that moment. I think again, back to what we were talking about with the self-trust. I had built so much self-trust in the writing of the book. Mm-hmm. That something came over me. You have like that one really bold day, maybe you're having like a great hair day or something. Mm-hmm. Something comes over you and it was like that moment where he introduces himself and out of my mouth comes something I'd never introduced myself as. I said, I'm an author and a speaker. Mm-hmm. And then I threw up in my mouth a little, but I just shut up. And it led to this back and forth conversation that he referred me my very first speaking engagement.

Oh my God.

It wasn't paid, but it was like my first opportunity to, to share this new message I wanted to be known for. Again, pivoting from health and fitness into more personal development. No one knew me for that. And because, so try it on with strangers, like go out in the world. For sure. And if you wanna be a speaker, call yourself a speaker. Say, hey, I'm, you know, I'm building a speaking career. I love to speak on X. You literally just never know. So I guess that's the, that's the key is go into rooms where you meet new people and try on new, new personalities. Yeah.

Totally.

Because you can literally be anyone that you want. And if any little semblance of like, I'm an imposter, that's not who I am, shows up as you're, as you're embodying this, just remember that like anything you see Lori and I as started as one day we decided I'm gonna be that girl, and then we took consistent action that that girl would take.

Yep.

There was a day one where we we were kind of imposters to call ourselves speakers. Totally. But not because we had a voice, right? Mm-hmm. We had the ability to open our mouth and share a message. What is a speaker? Totally. Right?

Oh my God. You know, I'm thinking of my very first like speaking gig, which was at a bodybuilding contest, like doing the, the emceeing.

I'm imagining you like jittery, straight hand, and no one listening to you.

I had not. I was so nervous. It's like, for 3 months before it, when I got asked, I had never been more nervous, like, to just emcee. Yeah, with someone else.

Lindsay, that's terrifying though.

And I remember, like, to get that, they were— I think they were like, oh, do you speak? I was like, yeah, totally.

Yeah.

And I was like, I've never spoken in my life. I just literally said, yes, I'm a speaker. And they're like, great, could you emcee? And I said yes, even though my body was like, are you saying, are you being chased by a bear right now?

Exactly.

But I had to— like, you have to just say yes way before you feel ready, or you have to tell people what you want to do. You cannot— you have to proclaim what you want. And I, I think that's one of the most important things, is when you go into this room, you have to have an intention. You have to say, who am I going to be today? You're not in there lying, because if someone asks you to speak, you can speak. You'll figure it out. But your old circle, if you were just in a room with all the old people that you know, and you know, maybe some new people were in there and they're like, what do you do? You're never gonna say what your future self wants you to do because you're gonna be too worried about what your current network will say if they hear you. And so that is why you have to get fully out of your normal environment.

Mm-hmm.

Is it's just, if it's overpowered by people who know who you are right now, You're gonna feel too much of an imposter around them to say it.

Mm-hmm.

That's why one of the things that I've learned is like, I just watched a, a reel on one of the fastest ways to change your identity is to move. And I had the realization, Lindsay, that we have moved so much that I never had to be the old version of me anywhere. Wow. And so I was like, whenever I would move, I was like, I'm gonna be this person and I'm gonna introduce myself this way. Yep. And I'm going to stop saying that, you know what I mean? The old— this old part of me. And I think that was such a fast way to start embodying who I was. But I'd also get in new rooms all the time and I was like, okay, here we go. And I learned really early on from Jack Canfield, he was like, no, you, you walk into these rooms of who— as who you want to be, not who you are right now. And you don't trust me when I say every time I did it, I felt like so dumb. It did not feel good. It felt real bad. It feels feels like you are fully like everything in your solar plexus is like, nope, you better tell them you're a loser.

Nope, I'm a huge nerd and I have— I'm afraid of the dark.

Yeah, I have bad anxiety. I'm a huge nerd. I didn't graduate from high school.

What do you think?

I want to take a bet on me. Take a risk on me. Put me on a stage. Yeah, you really have to go in and just say, you know, what you want to be and what your intentions are and why you're excited that you're there. And, um, people just want to be around your energy. It just really— it doesn't matter. You can't say the wrong thing if your energy is like really lovely and you're interested in people and you're bubbly and you are enthusiastic. Yeah, I think like embrace enthusiasm. It's one of the things that'll take you further than anything else.

So, and what is more magnetic than watching a person who is literally committed to growing. Like, they are doing the uncomfortable things. Like, the people who inspire me the most, total strangers on the internet, are the people who I see doing really bold, audacious things.

Same, you know, same.

It makes— be that person.

Exactly.

People will want to be around you.

Okay, so how do we get to your event?

Um, so you hop on a plane if you— or, or in a car. Mhm. Take your preferred method of transportation. Um, the event website is powerhousewomenevent.com. It's in Scottsdale, um, August 14th, 15th, 16th this year. It's so much fun. And, uh, we'll both be there. Mm-hmm. I mean, now people would be concerned if Lori wasn't a speaker.

I'm there.

They would wonder what happened. Did we break up? I know. Did we? Um, but no, we'll both be there. Um, we're just about to announce the speakers. The lineup this year is epic. And, and yeah, like we, when I say like we have, we have an amazing event in store. And I think it'll surprise people in the best of ways.

Mm-hmm.

Just because it, it's, we're going back to the heart of what this event has already always stood for, and it's gonna be impactful in a way that I don't think people are expecting.

Oh my God, I love that.

Yeah.

I literally can't, every year, every year to me is just super special because of the energy in the room. So you have to go, you have to go and experience it if you want what we're talking about. Just let, let. Quantum leap, that uplevel, that feeling of like, wow, what would it be like if I got to go and try on that version of me that I see in my head, even if it's just for an hour a day? Yeah, like it is game-changing. You will go home different and you can do a year's worth of work in a room in 3 days. You really, really can. It's been my life theory is the room will change you. It will change you. And this is a really, really good one for everyone. And in all honesty, it doesn't matter if you are you've never done a personal development event before, or you're 10 times over Tony Robbins. Like, none of it matters because it's a different type of room with so many incredible women that you're gonna get what you need if you go with the intention of just wanting to try on this different version of yourself too and meet people. And so you can't, you can't meet better women in my opinion. So you guys go check it out, it's in the show notes below. And until next time, earn your happy. Bye everyone.