Women entrepreneurs often get stuck on content by speaking to existing clients in internal language instead of reaching prospects. The fix: use outcome-focused messaging that highlights concrete benefits and aspirational goals, not technical jargon.
So many women are struggling with being seen, creating content, putting themselves out there, getting clear on what they're doing when they could be like absolutely clear on some of the things in their business. But when it goes to creating content, they just get totally stuck.
The main thing that I see is people speaking to their current clients instead of speaking to the people that they want to hire them. And so they're using language that they hear in their sessions and on their calls instead of using the language that someone who's about to hire them needs to use, you know? And I think we've all heard that thing before of like, you kind of sell people what they need, but you package it as what they think they want. Like if I said to someone, hey, I'm going to come in and I'm going to look at the backend systems, I'm going to look at your messaging, I'm going to get you really clear and defined on your niche, they're going to be like, okay, boring. Whereas if I say to them, hey, do you want to get to 50,000 followers in the next year? They're like, yes, give me the people. It's putting it in the words that they're actually using instead of what we think they need.
