Lori Harder built millions of followers without constantly filming herself. Carousel posts work best for her because they hook viewers with a problem, keep them swiping, and end with a call-to-action that drives comments. The algorithm rewards time spent and engagement signals.
You have Forbes, Meta, Adobe, millions of views. I wanna know what type of content actually created all of that. Everyone thinks that you have to be yapping to camera. No, you don't. What has actually worked for me is carousels. There's a couple of reasons why I think carousels work too. There's a story to be made. You've got a couple of different posts where they start with this pain point or hook, and then they're reading through, they're spending time on the post, they're getting to the end, and hopefully you've got a really strong call to action in there at the end. And they're commenting and engaging. So the algorithm in the background, they're watching how long these people are staying on this carousel. They're seeing if they're commenting on it. They're seeing if they swipe back to another slide. So I need you guys to know there is not one way to win social.
