Trying to force customers to stay hurts your business. Focus on making the best product and experience instead, and let customers naturally cycle through. If someone leaves, it means either your offering fell short or they've moved on, and that's fine.
If you try to grip people and grip your customers, you'll actually destroy your business. You have to have an abundance mindset as somebody who has any product. I don't care if it's a digital course or a physical product. Million percent have to have an abundance mindset because people cycle on and off of your stuff. They're just going to. You need to focus on just having the best possible product and the best possible business and the best possible thing for those people instead of focusing on keeping someone that wants to go somewhere else and try something else. I'd rather have them go try something else. Like, if they're feeling called to something else, it either means I didn't do a good enough job, or it's time for them to cycle off of whatever it is that we're doing.
