This short transcript excerpt (from a Lori Harder video) argues that Pinterest is the most underutilized marketing platform and that a wide range of creators and entrepreneurs can succeed on it. The speaker suggests entrepreneurs typically spend about eight hours per week marketing and that dedicating as little as one hour per week to Pinterest strategically could produce major improvements.
When I look at all the different methods of marketing, there's one that stands out because it's not a popularity contest. You already likely have assets that can live on it, and people are already using it and they're searching. They're just not finding you because you're not on it. The platform is. Cut the clip. This would be a great reel. Pinterest. Pinterest is the most underutilized marketing platform out there. Who can be successful on Pinterest? Creators with different unique niches. Someone like me who has a product, Literally anyone. The average entrepreneur is spending eight hours a week marketing every single week. If they could just spend one hour a week using Pinterest strategically, everything would change.
