0:42
Trademarks protect your brand name, logo, slogan, or podcast name. File as early as possible, though you can wait until your business is market-ready. The USPTO process takes over a year, so starting sooner means protection kicks in faster.
Trademarks protect your brand name, logo, slogan, or podcast name. File as early as possible, though you can wait until your business is market-ready. The USPTO process takes over a year, so starting sooner means protection kicks in faster.
When is the right time to trademark? What should we even be trademarking? Trademarks are your brand identity. So think your brand name, your logo, your slogan, your podcast name. Anything that has a unique name within your business likely can be protected with a trademark. And the right time to file is as soon as possible. However, if money is an issue, you wanna wait until you make that shift from, I'm trying this thing out and trying to see if I can make it work. It's when you make that shift from that to, oh yeah, this is a thing. When you make that transition, that's the latest you you want to file that application, because right now when you file a trademark application, it takes over a year to be registered. So you want to have the benefits as soon as possible, so you want to file as soon as possible.
