Lori Harder explains how to launch a brand with no marketing budget by making content yourself first. Spend six months learning video editing apps like CapCut and InShot, study what trends on For You Pages, then hire someone to take over. By 2025, she says, you can't sell a product without it.
If somebody was starting a brand right now, what would you tell them? Whether it was clothing, whether it was supplements, whether it was skin care, beauty, whatever. What would you say? Like, if they did not have the marketing dollars, what's the first plan for them? I would say definitely focus on organic content. And again, a lot of people, like, if you can't hire out right away, tell yourself six months. This is not natural to me, but I am going to spend from the time I get home at 6 o' clock at night to 9pm watching videos about editing and inshot and cap cut and looking at trending audios and scrolling through my for you page and really understanding what's going and how brands are doing it and knowing like, the goal is to offload this. Because I think now in 2025, you can't have a product without content.
