Why You’re Not Burning Fat (And What to Do Instead!) with Mark Sisson

We don't lose fat by running or by walking that much. We lose fat when we teach our body to become metabolically flexible so that when we don't eat, we burn off our own stored body fat. Once you get your diet right, once you've achieved this metabolic flexibility, it doesn't take much to be lean and fit and strong and energetic.

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And today on the podcast I have Mark Sisson.

He's an entrepreneur and leading figure in the health and wellness industry. If you've ever been in a grocery store, you may have seen his products that were launched in 2015 called Primal Kitchen. When I was competing in the fitness industry, I constantly used so much of this line. It's a real food condiment, dressings and sauces, which he later sold to the Kraft Heinz company. He's an author, speaker and co founder of Paluva, which is shoes designed for walking. And he was so kind. After this podcast he gave me a coupon so that I could order a free pair that I'm going to use and try because I am such a massive walker. I can't wait for you to hear this conversation because it's going to help you embrace a fearless mindset in business and take a whole new approach to your health goals. Mark shares how he went from painting houses to building Primal Kitchen into a massive success, all while staying committed to living and breathing the healthy lifestyle that he's pioneered. We talk about everything from his biggest failures and how they led to even bigger wins, which this was so powerful for me to hear about how he failed and turned it into something amazing. And also I'm such a big fan of going on walks and he is huge on walking. His new book is all about walking. Chris and I have gone for walks for years with our dogs and we do our power nine exercise together. If you've been craving the courage to take bolder risks or to break away from pushing workouts that aren't giving you joy, he's going to give you permission. In this episode, we're going to learn so much about why walking is absolutely life changing and why this huge era of hiit workouts may not be the best thing that you can do for your body. So let's get started. Mark, welcome to the Earn your happy podcast. Thank you so much for coming on.

Great to be here. Lori, good to see you again after so many too many years, I think.

So good to see you. I think the last time I saw you was in the gym at Equinox in Santa Monica.

That's right.

Chris and I had gotten the opportunity to go to dinner with you and your lovely wife, which was so much fun. We got to go to Soho House in Malibu, which is beautiful, and just be able to chat with you there. But then saying goodbye to you in the Santa Monica gym because you said you were moving to Miami. So you were so excited about it. And I love hearing that. You are. You know, Mark and I had a tiny little catch up right before this that you're throwing diving in Miami.

Yeah, I mean, look, it's. I'm an outdoors kind of person. I like, you know, we're going to talk about this in the show, but I like walking a lot, so I love the sun on my face. I like warm air. I love warm water. You know, the water here is 20 degrees warmer than it is in California. The beaches are nicer. Sorry. You got great restaurants. I've, I've picked up a whole new sport. Fat biking, Fat tire biking on the sand, which is incredible workout and a lot of, I guess, fun in quotes, but, you know, great way to work out, but a great way to be outside and breathing in that fresh salt air and everything. So I, I'm a huge fan of Miami Beach.

So when you transitioned for so many people, that's, I mean, that's. You went from coast to coast. That's a really big deal. How long were you in California?

Well, you know, I went from coast to coast once before I was in. I grew up in New England, so I went to school in New England, I went to college in western Massachusetts. And then one day I just said, this is not working. This cold weather is not working. So I drew a diagonal line across the country and moved to California. So I moved to California in 78, and then I spent 30 years in Malibu. And that's where we raised our kids. And that's where I sort of settled in. And, you know, I grew several of my businesses working out of my house in Malibu, so I have an affinity for that area. But, you know, when the kids. Malibu is a very kid friendly community, but you have to get in your car to do everything. So, you know, you drive to soccer practice, you drive to little League or you take them, you drive them to school. And once that phase of your life is over, which it was for us, it's like, okay, you know, what are we gonna, what are we gonna do? We want to be in a place where we can walk everywhere and, and have immediate access to the gym and to coffee shops and restaurants and things like that. So that was really what prompted the move away from California. That in the taxes. Exactly right.

Oh, I feel that. Okay, so my question for you, you have been in the health and wellness industry for so long. When. When did that start for you? Tell me about your family life growing up. You know, was your family healthy or how did that get introduced?

Yeah, my. I grew up in Maine. I grew up in a fishing village in Maine. My father was a painter, a fine artist, and supported the family, painting pictures and making jewelry and other sort of arts and crafts. He was a track star in high school. And then, ironically, he was told he had a heart murmur. And in the 40s that was sort of like, oh, my God, I better stop training, working out hard, I have a heart murmur. They know now that it's usually nothing, and if it's even something, it's fixable. So he kind of backed off. But he had been a track athlete, track and field athlete. My mother was very interested in health and was always reading books on diet and exercise and longevity. There was a famous author in the 50s and 60s named Adele Davis, who sort of was the pioneer in that space. And so I would read the books that my mother was reading and really at an early age, kind of nerdy about health and fitness, starting from like 13 or 14 years old. So that's kind of what got me started. And then I was. I lived about a mile and a half from school, so I just found it was easier to run to and from school than take the bus. So with. With the running that I was doing just as a means of transportation, went out for the track team and found that I could win the mile and the two mile at every. Almost every track meet. So that became my thing. And that was how I found my sort of sweet spot as an athlete. That rolled over into college where I was captain of the track team and cross country. And then I rode. I ran road races for years after that. 5Ks, 10Ks marathons. In the early days of the running boom, when there were races every weekend all over the place. And then I got injured and then I. The running was too much. I had a highly inflammatory diet. It turns out even though I'd read every book there was on fueling for sport. Just we've learned a lot in the last several decades. And so I was on the outside, I was kind of the picture of health. I was on the COVID Runner's World magazine three times. Everybody looked up to me, me as this fit, fit guy that could perform well. But on the inside, I was really falling apart. I had irritable bowel Syndrome. I had gastro, you know, esophageal reflux gerd. I had bad skin. I had arthritis in my feet. It was horrible. And, you know, it turns out a lot of that was. Was diet, which kind of pointed me down this avenue that led to a lifetime of exploration of, you know, what are the things that we can do, what are the foods that we can eat that decrease inflammation and allow us to build muscle and help us burn off the stored body fat and things like that. And that's really kind of how I got to where I am today, through this. Having started seeking health and then chasing performance for a while. And while chasing performance, finding out that my health was being compromised in the name of performance and then finding that intersection of where they meet, where you can be strong and lean and fit and healthy and happy at the same time. And here we are today.

That one took me a while to figure out too. I went through a similar journey of kind of falling apart before I put it back all together, doing my best to stay as fit as possible. So where in that journey did the entrepreneurial portion come from?

I've always been entrepreneurial, and I was pre med in college. I put myself through college. I had, I've had businesses my whole life. So, I mean, I sold, you know, I mowed lawns. At the age of 12, I had a lawn mowing business. 12, 13, 14 years old. At 15, I started painting houses in the summer. I made a lot of money painting houses. I put myself through prep school and height and. And college painting houses.

Did your family not have much money or.

No, no, it was. No, we were, you know, we were poor, but we didn't know it kind of thing. Yeah. So, I mean, I remember one year I made more money than my dad, which wasn't, you know, we still lived reasonably well in a small house in a fishing village in Maine. But that year I made more money than my dad painting houses. So I was a pre med candidate. And I was also running extremely well in the latter part of my college days. So I decided to take three years off and train for the Olympics to try and qualify for the Olympic marathon trials. The US Marathon trials. In so doing, I sort of had to double down and become the. A contractor. So I was a painting contractor supporting my lifestyle, which by then included traveling around the world doing races. And there was not much money to be made in that sport in those days. It was still an amateur sport. So once I quit training and racing as much and sort of hunkered down, I started A frozen yogurt shop in palo alto in 1982, back when frozen yogurt was just beginning. Beginning to be a thing. Started a restaurant in 1983, started writing books in 81 or 82. Just always, I've never really worked for anybody else, so I've always kind of made my own way and figured out what it is that my, you know, my, my secret sauce is or what I'm good at that I think people would benefit from, from knowing or from reading or from, or purchasing as a, as a good. Yeah. So that's, that led to a supplement company which I started in 96, Primal Nutrition, which, which did very well for decades. And then I, I got sort of a wild idea to start making sauces and dressings and toppings and things that you put on food in 2014. And that quickly morphed into Primal Kitchen, which grew rapidly. And then I was able to sell and, and make a lot of money and be able to kind of maybe take a step back and, and, and think about easing off the, the accelerator for a while. And so I did that. And then as recently as 2020, I'm like, okay, I got to start something up again. And I'd really been interested in footwear. So I started a new shoe company called Paluva and I started that with my son, my co founder, and we're having a blast and we're doing very well. And it's, it's taking off. It's a really unique kind of product. It's a, it's a five toed minimalist shoe that is probably the most comfortable shoe you'll ever wear. I guarantee that it will be. And also is good for your feet and encourages you to want to walk. So how's that for a segue into the topic of the day?

It's so good we're going to chat about that because he has a new book about walking out, which I'm so excited about. Everyone who listens to this podcast knows I'm, I'm walking obsessed for so many different reasons. But what do you think makes you different than, you know, other people who are maybe fearful of starting businesses? What in your brain, what's a belief that you have that you're not afraid to have done all these things and just kind of pave your own way?

I'll tell you what it is. It's what's the worst that could happen? You know, and if you, if you do that analysis, what's the worst that could happen? Well, I could lose some money or it could fail. Or, or I could be on the streets. I mean, if you start to go down the rabbit hole, what's the worst that can happen? It could, it really doesn't get, you know, too much worse than that. And you can always start from zero. I mean, I, I've, I've, I've made a lot of money and lost a lot of money in my lifetime. So having, having done that and knowing that I have the, the skill to be able to summon the energy and resurrect and, and, and, you know, and go at it again with new learnings, with new appreciation for, you know, what it takes to be successful. But it, you know, we talked a little bit about this. It, it's not for everybody. It is a roller coaster being an entrepreneur. And it's almost like being bipolar and, or, you know, like they're, that the highs are amazing and the lows are pretty devastating sometimes. I mean, I, I tell stories about, you know, Primal Kitchen, where there were, there were weeks at a time where we thought the business was over. It was done, it was gone. It was, we, we'd broken it. We, you know, we'd, we, we'd either run out of money or we'd had a bad, you know, we couldn't make the mayonnaise that we thought we were going to be able to make. And the whole business was predicated on being able to make this mayonnaise. And you know that. But, you know, one, everybody's got these stories, right? Every entrepreneur has these stories. That's why entrepreneurial books are so thick. It's, it's mostly about the mistakes and about the failures and about the learnings and about all of that. But I come back to this notion that what's the worst that could happen, right? And if I don't do this, I will beat myself up mentally for the rest of my life for not having given it, you know, a good shot. I mean, I, I did a TV show, I self produced a health show, a health talk show called Responsible health. I shot 51 half hour episodes of it and it aired on Travel channel in 2005 and I was at the end of my rope. I'd had a bad series of events with growing my vitamin company up to a certain number. And then that business model stopped working and I had to kind of regroup and figure out what I was going to do. And I invested like a million and a half dollars in this show and it failed miserably. And from that I was able to pivot and start Mark's Daily Apple, which was a very big success story for me. And had I not failed in this attempt at doing a TV show, I probably would not have had the motivation to start the blog, which became one of the top health blogs in the world at the time. And almost more importantly, if I hadn't done that show, I would have kicked myself for the rest of my life for not having tried because I was good at creating content. I had been, you know, sort of an actor, TV personality, you know, broadcaster type for a while. And so all of those things felt like it was the right thing to do. It. It just didn't work right. I was buying time on Travel Channel. I was paying to produce these shows and I was, I was the sponsor. I was, it was, it was what they call self liquidating. I was, it was like a health talk show, but it was an infomercial in it for selling vitamins and my supplements. So anyway, lots of, lots of failures along the way and lots of, you know, sleepless nights, but God, it's worth it if when you have a, when you hit a home run or even a double, it's, it's, it changes everything in your life when you stick to something and it, and it succeeds and you come through and you go, wow, I did that. And as a result of the success of that, my family won't have to worry for the rest of my life.

Tell me the formula that you came up with. I'm sure it changed multiple times through the years around supporting yourself through, like those big stress failure moments because they, you know, they happen frequently as you're evolving, you know, how did you support your, your health? Were you walking at that time? Were you already a walker? Like, tell me about what that journey looked like.

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You know, I was always working out and I'm always, I've always been a fit guy and I've always felt that fitness is still my number one job. I have to be fit for myself, I have to be fit for my family. Fit and healthy for my family. While I was building businesses, I had children who, you know, wanted my time and I was willing to give it. So I wasn't doing 90 hour weeks even when I was in the throes of, like, stuff wasn't working. There's a point at which it does you no good to just ruminate and worry. And either you fix it right now or you wait until it's time to fix it and you know how to fix it it or maybe you can't fix it. But in the meantime, I see so many entrepreneurs who, you know, forego the evening dinners with their families because they're, you know, grinding it out. They're trying to create some internal value for the amount of time that they're spending on something that may or may not be worth that time. And it may be better spent with friends or family or children or whatever, you know, if you have a social circle. So my mental health was always kind of based around spending time with my kids appropriately, you know, weekends and evenings and after school and going to soccer games and coaching little league and stuff like that. And then with regard to my own health, you know, I learned a long time ago that I don't have to train four hours a day to be supremely fit. The irony here is I spent a lifetime doing that and it didn't get much fitter than I am right now. With 45 minutes a day, but well crafted, well strategized workouts, a lot of which is walking. 2, 2 weightlifting workouts a week. That's it. Full stop, bang zoom. One sprint workout a week. And then I play, I ride a fat bike on the beach. I stand up, paddle with dolphins and turtles and manatees and whatever, and I play ultimate Frisbee with my friends. And so I guess that counts as, as exercise. But it's still, you know, it's, it's, it's, it's incorporating all the stuff I do in the gym in a way that is useful because it's, I'm having fun and playing and I'm, I'm, I'm calling in on all my strength, my endurance, my aerobic capacity, my VO2 max, my agility, my power. All of these things I get to put together in some playful manner once in a while.

Okay. I think that that is one of the most important things that we could ever hear is that it's not serving you, just ruminating in like it can sometimes feel like you need to be doing it for even like appearances. If you have investors or you have, you know, clients or whatever that looks like this appearance of like almost struggling or suffering to make something work that may not necessarily be working, but at the same time it's making me really think about, you know, because, especially because you wrote this book all about walking and you're so into and fitness. How much of that? And, and I'm sure you've done a ton of research around it, but how much do you think it actually has helped you with the creativity, coming up with ideas, connecting with higher level people and getting answers? Like how much has that actually helped business to play, to walk, to do those things?

Oh yeah, 100%. I mean 85, 95% of my of my great ideas come while I'm walking or while I'm on a stand up paddleboard. And when I paddle, I typically paddle alone because I love the quiet time and I love the sort of the metronomic, you know, pat stroke, paddle, stroke. So a lot of my great ideas, you know, marketing campaigns, I mean, you name it, have come from those moments when I'm not busting my ass running, you know, six minute miles, but when I'm just, you know, going, breathing through the nose, doing all of the other sort of meditative like activities and actions that accompany a low level aerobic procedure like walking or easy cycling or stand up paddling or something like that. And people, you know, because this book really takes A couple of shots at the running boom of the last 50 years as having been inappropriate for most people. Like, like I would say the only people who should be running are runners. And by that I mean self selected as ectomorphs. Skinny types who have long legs, lung capacity, a high pain tolerance. Yeah, okay, if you guys want to run, that's great. But everybody else should probably be walking a lot, lifting weights, sprinting once in a while. And by sprinting, I mean doing some high heart rate activity. It doesn't have to be running, sprinting. And that will generate a strong, lean, healthy body that, that, that enhances not just muscle mass, but VO2 max, your immune system, bone density. I mean, all these things that can be achieved with a well thought out strategy that you don't achieve if you just run and, and running because it looks so valuable because you're sweating and struggling and suffering and you, and it's so tiring. And most people run at a, at a heart rate that's inappropriate for their goals. So they're running at a heart rate that's too high to be burning fat preferentially. And so they burn a lot of glycogen and they deplete their glycogen in their muscles, which makes them hungry after a run or they're not running fast enough that they're improving their performance. They're not increasing their ability to race fast or generate a higher VO2 max or aerobic threshold or any of those things. So they run this no man's land. Now where I'm going with this is so many people come back, they sort of, they push back and they say, well, Mark, I love to run. It's when I do my best thinking. And I did a lot of my best thinking when I was a runner too. The irony is I do better thinking when I'm a walker because it's the same concept except now I'm not out of breath and creating all these stress hormones. Walking is anabolic. Walking is building. Running is always catabolic. Running tears muscle tissue down. Now you could say, well, if I run every day and I'm not, not, you know, I'm, I, I don't lift weights because I don't have time to lift weights. That's why I'm thin. Well, no, that's catabolic. Running is catabolic. I ran 100 miles a week for seven years when I was a great runner. I weighed 141 pounds at 5 foot 10. And by the way, I weighed 10 pounds more than I should have to be in the elite class that I was racing because I lifted weights. I lifted weights. So I should have weighed 132 or 135. I lifted weights to try and maintain some upper body. So I weighed 141 or 142, but I couldn't keep it on. I weigh 172 now. I weigh 30 pounds more than I did when I was a runner. And I'm. I'm the same body fat. I just have 20 pounds more muscle because I'm not tearing it up, cannibalizing it. Running every single day because it does no good. I'm walking a lot, and that's what burns fat and, and keeps the. Much of this is just about the mobility, just about moving your body through different ranges and planes of motion throughout the day. It's not even about burning calories. It's about doing the work that the human genetic recipe expects of us, which is to move around a lot throughout the day. So back to the thinking and the ideation. Walking is such a great way to plan a PowerPoint, to craft a letter to somebody to. I mean, I. This afternoon, I spent 45 minutes on a call just walking and talking on a call. So it's. It's always very productive for me to. To do that which you can't do. You can't take a call while you're running. And the irony here, again, is that people who are running, running who are not really runners, but who are people in doing it because they heard it was the best thing they could do, or they. They thought, they assume that running was the single best thing you could do to get, you know, quote, in shape. They're doing themselves a disservice. And that's really the essence of this book, is how do we build a stronger, more robust, more resilient body with less, much less pain and suffering and sacrifice?

Oh, man, I wish I could have heard this, like, 10 years ago. I. I ran for a really long time, but. And when I started running, I was like, I'm not a runner. And I can tell you I don't have the body type that should be a run. Like, I. Absolutely. I put on muscle right away. Like, I'm not. I feel like one of those people who is not built to run, but I just assumed, okay, well, if I want to be lean, I should also run. So I would try to lift and run. And I will tell you, I was constantly injured. Like, there probably wasn't a week that went by where I didn't tell you that I felt like something was pulled or torn or my knee had like a little thing in it, or I had a little hitch in my run and I just kept running. And I'll tell you, I'm paying for it now, but I quit running about four years ago and you know, I was, I was a walker at that point too. But now I'm just like full walker and just lifting like two to three times a week. Kind of like you lifting, baby.

It's, it's.

And the thing is I'm leaner now than I was then consistently, because running, I did not even realize it. I was starving. I just couldn't stop eating.

That's the thing running. If you're not again, if you haven't trained for it to burn fat preferentially, then running at a reasonably high heart rate and by reasonably high, it's not even, it's like zone three. You burn this glycogen off in your muscles and it's a survival mechanism that the brain has at the end of a run. Because our ancestors didn't run every day. That would antithetical to health, that would be stupid to run every day. They were wasting, you know, burning up, they were cannibalizing muscle tissue and burning off all these, all this energy. In fact, the original book called Born to Run was based on this idea that humans are, you know, we're persistence hunters. And we had this structure, these long legs, these lungs, this cooling system, this nuchal ligament in our neck that allowed us to out, outrun, outwit, outplay outlast these animals on the plains and for two hours until they overheated and run up a jab, a spear in them. But even, even those ancestors didn't, they didn't run seven minute miles for two hours and, you know, win the race to the end of the plains chasing a gazelle. This was crouching and hiding and jogging and, and, and strategizing and, and then jabbing the spear in. So they were persistence hunters, not because they were born to run. They were born to be able to run because they walked a lot and they lifted heavy things, they lifted stones and logs and they built shelters and they carried babies and they lugged carcasses back at camp and they climbed trees because they walked a lot, they lifted these heavy things and they sprinted once in a while away from danger. That allowed them to be able to run once in a while to catch a beast. So now we sort of superimpose this on today and we go, well, doesn't it make sense that we should run every day? No, there's no. Until. Until the running boom came along in the 70s, the only people who ran were runners who were self selected because they were skinny and they were good at it. And it wasn't until these thick cushion running shoes came along that were actually invented for the great runners to be able to put in more miles without hurting the bottoms of their feet. But the thick cushion running shoes, and then this mythology about the marathon and how, you know, what a great life, what a bucket list item that would be to finish a marathon and not die like the original guy is supposed to have died running the marathon. And the next thing you know, we have this cult, we have this running boom that everybody assumes is doing, doing themselves a favor, when in fact it's quite the opposite. Runners get injured at a rate of 50% a year. So 50% of all runners get injured every year. And like, like you, you know, they're like something. It must be something wrong with me because, you know, why am I getting injured all the time? Well, you're getting injured all the time because you're not a runner. I'm sorry, it's, it's. You are great at building muscle and putting on muscle in the gym and walking, which is anabolic. And you will literally. The irony and the sad part about going back and, and, and having a conversation with you from 10 years ago is to tell yourself from 10 years ago, Lori, I hate to say this to you, but you're working too hard. You're putting too much struggle and suffer and effort into this. And life could be so much easier if you just walked a lot and used that walking as an opportunity to meet with friends, to walk with a girlfriend or a boyfriend or whatever it is, to take phone calls, to strategize over a meeting you've got coming up, or to write a paper or whatever it is. Walk a lot. And then all you have to do is find like three times a week where you go to the gym. It's so easy. And clearly you have to get the diet dialed in right. I mean, that's one of the things that we, we've talked about that's been my specialty for the longest time. We don't lose fat by running or by walking that much. We lose fat when we teach our body to become metabolically flexible so that when we don't eat, we burn off our own stored body fat when we do, you know, so the metabolic flexibility has been my, that's really been my, my main cause of the Last decade and a half. How do we achieve this metabolic flexibility where our bodies are so adept at burning our own stored body fat that as we're sitting around all day, we're burning stored body fat as we're sleeping at night, we're burning body fat as we wake up in the morning, we don't need breakfast because we're burning our stored body fat. And we only get hungry when we're hungry, and we only eat what we need to eat to replenish protein and, you know, and some of the fats and some of the carbohydrates. But we don't need to be eating 3, 500 calories a day and then going to the gym and trying to burn off a thousand of those, you know, to make some equation, balance out our bodies. 80% of our body composition happens as a result of how we choose to eat. So you can't. You can't exercise away a bad diet. You have to get your diet right. But once you get your diet right, once you've achieved this metabolic flexibility, it doesn't take much to be lean and fit and strong and energetic. I mean, one of the things that happens with people who work out so much is they're always beat up. They're always. They're always burned out or they're always. You know, when I was one of the top athletes in the world, I got sick, colds and flu five or.

Six times a year, all the time. Same. Yeah. What do you think is the ideal kind of walking for people who are like, okay, if I'm gonna try this, let's say. Let's say we're. We're talking to a runner right now who runs six miles two to four times a week. And they're, they're pretty addicted to running. Like, what would you say is a good transition for them? And what do they expect in the transition? Does it take a while for that appetite to start, like, not being so intense? Does it take a while to start really seeing, like, that taper off of where they were at with running?

Yeah, I mean, you can. The irony here is that most. Most people who run in the manner that you just described, who are running at a heart rate that's too high to be burning fat efficiently, would be better off walking briskly at a heart rate. And the heart rate we use is 180 minus your age. It's sort of a plus or minus five beats, depending on a few other factors, but 180 minus your age. And most people would say, well, Mark, geez, that Heart rate's too. That's so low. I can only walk. If I start jogging. My heart rate gets above that, and I'm like, okay, that means you suck at burning fat. You're good at burning sugar. And the fact that you tell me that you can run for 45 minutes at 155 or 165 beats a minute, fine, but that's what I'm talking about. You're beating yourself up. You're. You're. You're not burning fat. You're burning mostly glycogen. You're creating stress hormones, cortisol, which is going to, over years or months or years, increase your belly fat, ironically, because cortisol is, you know, it helps promote visceral fat. It suppresses the immune system, and you're gonna negate some of the work you do in the gym, because when you. When you lift weights, you don't want to be secreting cortisol. Cortisol is a catabolic hormone. It tears muscle tissue down. So if you say you want to be, you know, beach fit and you want a beach body, and you want to look, you know, have nice muscles and. And still be, you know, fit, but be lean and, And. And, you know, I, I. I hesitate when I say muscular for women, but kind of women with muscles, they're not. Unless they're doing steroids. They're not huge. They look fabulous. Are you kidding me? It's the. It's one of the sexiest looks that a woman can have. And so women can't put on, you know, huge amounts of muscle. So if you walk a lot, that's anabolic. And you now say you're that runner, and you say, well, but, Mark, I still want to run once in a while. I'm like, okay, let's retrain your body to be better at running. Like, if. If I told you that by doing this strategy and walking briskly and paying attention to your fat max zone and lifting weights and doing some sprints once a week, that if you only ran once a week for six miles, but that six miles, you ran faster than any time you ever ran it before because you trained for it, does that mean you can't call yourself a runner because you only run once a week, even though you're better than you were before? So I think we're missing sort of the end goal here, which is to be fit and healthy and happy and not beat up and not miserable and not feel like guilty when we are so injured that we have to stop running for two months. I mean, that's the other. We talk a lot in the book about, you know, the obligate runner who feels that the day isn't really a day, it's not worth, it's not worth executing the rest of the day if you haven't had your run for that day. I mean, why is that even a thing? But it is, right? It's. People are set in these routines, in these ways and these assumptions about what's good for them and what isn't.

I have a brother in law who's actually, he's, he's definitely a runner. He's one of the people you're talking about. But he has run every single day, I think, for the past six or seven years. And he's dealing with some injuries right now that I'm like, how does someone like that who's so committed. Right. It's now a part of who he is, like running every single day.

He's a streak we talk about in the book. He's a streaker. Not the old kind, but the people who have to maintain their streak. Yep.

So tell me about that, because now he's in a place where he's pretty injured, but he's still a streaker. How is it, you know, mentally, is there a way to transition, do you think, for those people, like, what could be a healthier way to start transitioning into something different?

Well, first of all, a healthier way is just to start walking and lifting and, you know, cutting back on the running. But for streakers, it's a, it really is a psychological thing. Like I've. I'm so invested in this now, I can't back down. Right. The day I stop running ends the identity that I built for myself for the last six years. So that becomes more psychological than physical.

One of the things that I've done this year that has made the biggest change in my life that has made me so much happier and more productive is to designate days of the week for certain things. So some days are my creative days, some days are my podcast days, my meeting days, my planning for Mastermind days, or our programs, whatever it is, I have them all set so that my brain really uses a certain part of my brain on those days. But let me tell you what doesn't change that is how much I log into Shopify every day. I use Shopify as the platform for glossy. And I'm so grateful because it makes it so easy for me to actually see every single customer, what is working where they came from. It's literally life changing. And I know that you've probably been a customer who has had an incredible experience on Shopify because they make the shopping experience so easy. And let me just tell you, this is what you want for your customer because too many people are lost in the process. So you can upgrade your business and get the same checkout that we use at Shopify. Sign up for your $1 per month trial period at shopify.com happy that's all lowercase. Go to shopify.com happy to upgrade your selling today.

Shopify.com happy and there's a guy, I.

Could see him every afternoon. He's a very nice guy. He, they call him the Raven. He's run eight miles a day on the beaches of Miami for 42 years.

Oh my.

Every day, every day. And it is painful to watch. I can't watch him. He is scrunched over, hunched over, sideways, walking with a limp, not running. But he's got to get, he has to maintain the streak. And there's, you know, it's a, it's a point at which I can't, you know, I can't argue with his. If that's how he identifies and that's what he wants to do and you know, I'm not here to tell him that's a bad thing. But if you say you want to be healthy and, and you're doing this for health and for other, you know, for, for reasons other than winning races, which you know, most runners are never going to do, let's take a step back. Let's look at the psychology of this and let's examine, you know, you say you want this end goal and you started out with, with an idea of how to get there, which, which for you meant hard work, hard work, hard work every single day, every single day routine, strict following of guidelines, even though it was not a well thought plan, that's what you think is going to get you there. And then at some point you get injured, you get burned out, you get dissatisfied, you get, I mean, the number of people, for instance, who engage in a running program to lose weight, it's a huge problem. And because people don't lose weight on a running program, especially not, you know, non runners, the number of people who line up at the LA Marathon or the New York Marathon and they're 10 or 15 or 40 pounds overweight and they signed up and they paid their 300 bucks to get in the race to engage in a training program that would allow them to finish a marathon. And again, it's an admirable life goal, but as a means of losing weight. It's. It's horrible and it doesn't work. And it's very rare that you see somebody who, you know, lost 50 pounds running unless they completely changed their diet and, and became, you know, ketogenic and, and really watched every aspect of what they were doing, in addition to being able to overcome hunger after every run. And some people can do that. But again, what's the. You know, there's a point to enjoying your life as well, right? I mean, if. If all this is about some masochistic pursuit of. Of an ephemeral goal that's never going to get here. Meanwhile, you're bypassing hedonistic pleasure, enjoyable moments right now because you're focused on this end goal. I don't know, it's just. I think it bears reflection.

Yeah, I think part of my personal addiction was like, it. It worked for me for a while where I was like, whoa. Like, I kind of feel like I lost some weight right away and that, you know, I think probably even a lot of it was like water weight after rounds for 90 minutes in, you know, some heat. And I think there's a part of your brain that's like, well, that was also good for me. And, you know, I, I got great ideas during it. And all of a sudden you can create this, like, addiction cycle. And it's funny how much dopamine you can get from when you first start to think that something works, that you can get so addicted to thinking that has to work again, and you keep going back to it and back to it and back to it. And I think it also, you know, for me, I think the pain of running started to be way more and. And it wasn't getting the payoff. So I just, I had to do what you said and I really had to, like, rethink what am I doing with my life. What is this actually causing? And can I get, like, these hits that I was getting that I thought were so valuable with running in different ways? And come to find out, I could get it through walking. I got it through cycling. I was able to kind of find. For me, it was a little bit about what you talked about on your paddle board. Like, there's something about a repetitive pattern for my brain that it just really works for me. So cycle was a little bit higher intensity, walking at a little bit faster pace. Like, there's a repetitive motion in that just kind of clears other thoughts and lets ideas come in for you with this book, because I feel like, you know, in Order to write an entire book about walking, you had to do so much research and just really learn about how people really function. And runners and walkers and the mindset behind all of it. What were like the top two most interesting things that you learned?

Well, that's a good question, because there are a lot of interesting things I learned. So this book started out being an anti aging book. And so much of what I was focusing on in the anti aging protocol was walking. I'm like, okay, this should be a walking book. And it has to start by dismantling the marketing hype of the last 50 years that has surrounded the running boom. The running boom never should have existed. It was just sort of a perfect storm of misapplied anthropology. Again, these persistence hunters. An analysis by Dr. Ken Cooper in 1968, looking at cardiovascular health and realizing that people who did high heart rate exercise tended to live longer than people who didn't. So the term aerobics was coined. And that's what kind of got people on this notion that running was not only a good thing, but the more you ran, the better it was for you. It turned out that was not true and he actually recanted that years later. But. And then Jim Fix writes a book on running because he uses running to get rid of his smoking addiction. And other people were writing about their substance abuse addictions and how running was a better way to do that. And it's kind of skyrocketed, snowballed into this thing where Bill Bowerman, who was the coach of the Oregon Track Club, and Phil Knight, who was starting Nike, decided to create these, these thick cushion running shoes that their elite runners could put more miles in. And it worked well for them. But then other people started running in them. And next thing you know, these shoes are encouraging runners to run with bad form. They're literally, in the last several decades, you know, the shoes have gotten thicker and thicker and thicker. There's no decrease in running injuries because the shoe doesn't do what it's supposed to do. It's the foot that's supposed to absorb the shock when you run, not the shoe. And if the foot doesn't absorb that impact appropriately, all those forces go up to the joint. They go up the kinetic chain past the ankle to the knee, to the hip. And people get injured. And they get either overuse injuries or they get, you know, side to side dysfunctions that manifests themselves in tendinosis or tendonitis or pull muscles or shin splints or plantar fasciitis, Achilles tendonitis I mean, everybody's got a story about a running injury, and an injury is your body's way of telling you you're doing this wrong. Do you think our ancestors got injured? You think somebody on the plains of Africa chasing down a gazelle or persistence hunting a gazelle would go, oh, shoot, I pull the hamstring. I gotta. Boys, you gotta hold up, you know, gotta send in a replacement here. No, it's just we evolved with this ability to sense the ground underneath us with bare feet, typically, and then to accommodate the change in texture and tilt and temperature of the terrain that we're working on. So the brain knew exactly how much to scrunch the arch, how much to bend the toes, how much to roll the ankle out a little bit maybe, or bend the knee deeply to absorb a little bit more of that impact, or tilt the hip, rotate the hip a little bit, whatever it was. All of that's wired into our brains, but we bypass it because we wear these thick cushioned shoes and then we, you know, we feel like, oh, my God, I'm walking on a cloud, I'm walking on a pillow. It must be good for me. And it's not.

Let me tell you. I was that person who started running with like, you know, the, the thinner shoes, and I was like, oh, this is great. And then we got thicker and thicker and thicker because I was like, it's got to be better for my knees because my knees are getting worse and worse and worse. And it, it just got to the point where I couldn't anymore. Like, my body, actually, I was like, I will not be able to walk when I'm 50 if I keep this up. That's how I started to feel like my knees. Yeah. So I'm. I'm so grateful that now I'm a walker and just learning all the things. So tell me about what shoes do too. Like, why did you create this shoe? What does it do?

Yeah, so do you have some? Do you have. Okay, we gotta get you some. But no, this is. This shoe was designed for walking. And we have, you know, six different styles, men's and women's colors all over the place. It's a, you know, it's a lifestyle shoe now, but it's called Paluva. It's a five toe shoe. They look really good. I'm gonn. I didn't even get ready for the show here. I mean, I just, I just, I just took these off. That's. That's when I just walked in. Just now I've. You Know, this is a, this is a trail shoe, so it's got a tread on the bottom of it, but it's still only 1cm thick from heel to the ground. So there's not a lot of cushion. There's no arch, because you want your arch to work. We tell people, don't run in these because, well, I tell people don't run anyway. But even if you don't run in these, walk in these and use these shoes to relax, realign and strengthen your feet. So every step you take walking in these, you plant the heel, you roll off the big toe just like you're supposed to. And that's because the big toe is splayed out a little bit away from the other toes. Most shoes will scrunch your big toe in and raise the heel up, which then shortens the calf muscle, which then puts strain on the Achilles or the, or the plantar fascia area. So modern running shoes, even if you're walking in running shoes, they're not, not, they're not that great for you. And I would rather have people walk in a minimalist shoe. Minimalist is defined as wide. Wide enough that your toes can splay outwardly and do what they're supposed to do. Thin, so you can feel the ground underneath. You want to feel the cobblestones underneath your feet. You want to feel the sticks and stones that you walk on. It should feel good flat. So there, there's zero drop from the heel to the, to the midpoint of the foot and flexible. So you can, you can, you know, you can rotate. You know, these shoes are very, very scrunchy. And you know, because you want that, you want that ability to adapt to whatever surface you're walking on. Now I walk in Miami a lot and I'm, it's mostly on, on concrete and pavement here, but I built these shoes so that I can walk 10 miles without getting any sort of bone bruise or anything like that. The old shoes, the old five toed shoes from Five Fingers, which I was a huge fan of, I couldn't walk two miles without getting a metatarsal bone bruise in those. So that was the first thing that we corrected. I got a desert boot. This is a great shoe for a dress up shoe for men and women. We've got. This is the latest, this is the sport mesh. This is a gym shoe. It's called, the company's called Paluva. That's a gym shoe that looks, you know, awesome. I probably got 15 women in my gym wearing these shoes now, and they'll they will tell me that when they're doing, like, lunges on. On. On those leg days, they feel grounded and they feel, you know, because their toes are splaying outward, they're not. Their knees aren't getting wonky from that. That thick running shoe that they're trying to balance on while they're doing their. Their dumbbell lunges. Right. So these shoes are made for walking. Everything else, I mean, people lift in them, people play pickleball in them, and people are using them for everything now because they love them. But it really gives you a sense of, like, how. How much we've lost our connection with the earth. Our feet are our connection with the world, with the earth. And to put on thick, cushioned, you know, heavy, stiff shoes and then think that everything's fine. When the body says we must be walking on stilts, we can't feel anything underneath the foot. So we really want to change the way the world looks at movement and particularly walking with this shoe company.

I love that. Well, I'm such a massive advocate of walking. I was telling you before this, that. That Chris and I feel like we have resolved literally every single problem that we have had on a walk. And if there's ever any.

Sometimes they just get really long. Right.

Honestly, they're very long.

I know, but, I mean, that's some. That's the magic of it, right? Yeah. We really haven't finished this conversation. Let's keep walking. And you go, oh, my God, we've been walking for two and a half hours, but we resolved it. Am I right?

And I. You know, I. I even say with girlfriends, like, there's. There's nothing that you can't solve on a long girlfriend's walk. Like, there's. You'll get. Yeah, you'll fix it. You'll find it somewhere. Like, it may not be one walk, but put a few together and you're gonna get your answer. It's what we're supposed to do. It's like, you know, there's stories about, you know, all of the. The great leaders and presidents who would take people on a walk to solve. Solve different problems, world issues. I'm like. Like, there's a reason for it. It changes everything. And I can tell you, Chris and I would not be married 20 years now without walking for sure. Hands down, there's no way, because we solved everything on a walk. So. I love that you wrote this. I'm very excited about it. I hope that this gets out there because I think families would be happier. Relationships, human beings I just think that it's. I think it's the answer to most of the problems that we all have. So I'm really grateful that you did it and now we have the shoes to walk in it too. But I will make sure to link those up because you guys, for all of you listening who couldn't see the video as well, they're, they're good looking shoes. Like, some of them are an absolute no for me. These actually look good. So I'll link that up. I'll link the book up. And I'm so grateful.

No, thank you. And will you do me a favor? Will you try them out for a while on your wall? Do. Do an analysis, good or bad of that?

I will do an analysis for you. I will let you know. Because they're gonna get, they're gonna get about six miles a day walking. So I'll tell you. Perfect.

Perfect. We'll get you set up then.

Okay, Amazing. Well, I appreciate you and you guys, thank you so much for tuning in. And go check out those links below. And until next time, earn your happy. Bye, everyone.