A fitness coach and personal trainer are largely the same role with different names. Enterprise is working to elevate the personal trainer title by making it high-quality and educational, showing what excellent training actually looks like.
The difference between a personal trainer and a fitness coach, I think it's relatively semantics really, to be honest with you. I mean, you can be a fitness coach and do what a personal trainer does. It's how you define those things, right? Like, how do you define a fitness coach? How do you find a personal trainer? Because someone's definition of fitness coach could be way over and above another person's definition of personal trainer, and vice versa, right? So these are things that people need to ascribe their own definitions to. And this is where I look at, like, personal trainer— people think, and when they come into Enterprise, like, oh, you guys are so much more than personal trainers. And the truth is, no, you've just never experienced a personal trainer like us. And it's the same thing in any profession. You can have builders and lawyers and accountants and then go to an amazing builder and be like, oh, that's what an accountant does, that's what a builder does. I think these things, these terms— and, and part of my mission with Enterprise and what we do with the education here is to reclaim the title of personal trainer and show more people, the public and the industry, what great personal training is.
