A coach explains why empathy beats authority when working with clients. Instead of assuming they understand calories or technical details, focus on behavioral change and what actually moves them to action.
How to get better results for your clients? Two things: empathy or authority. Most of the time they spend too much time in authoritarian mode where they assume the client can do what they can do, but they can't. So you need to flex not your authority muscle, you need to flex your empathy muscle. Understanding that the person in front of you has struggled with weight loss their entire life. So instead of you just saying, here, here's a macro plan, you need to take a step back and go, well, they don't really know what a calorie is. What I need to start with is behavioral changes. That are going to stack up over time to help them get the result. Have more empathy in your coaching, and probably what you'll find is clients like you better and get better results. If you want more tips on business, comment the word results and I'll send you my full fitness business training for free.
