The video explains the two primary pathways for a group fitness instructor: working as a contractor for a large‑box gym and running an independent bootcamp. For the contractor route, the speaker describes typical hourly pay (around $50‑$60 per class), irregular class schedules (early morning, midday, evening), physical demands, and the need to supplement income with personal training, including soft‑selling PT services to class attendees while respecting gym policies. For the bootcamp route, the speaker outlines two business models—high‑price low‑client versus low‑price high‑client—and focuses on the latter, using a $10 per session example that can generate $100 per class with ten participants. He discusses logistical challenges such as aligning class times with client availability, managing multiple session slots, and building initial attendance. Finally, he emphasizes the importance of repeat attendance and client “stickiness” to make the low‑price, high‑volume model sustainable.
Chapters
Alright, Module 2, Defining Your Services. Let's talk about group fitness instructing. So there's two main ways to be in the group fitness game. So you can either be a group fitness instructor in traditional sense, is you're going to be employed by a big box gym to run classes. You're usually going to be a contractor. They're going to maybe pay you $60, whatever it is, $50. I don't really know the exact amount because each club varies on contractor to contractor. But they're going to pay you an hourly amount to run a certain amount of classes for them, which is a value add to that club. Right. So that can be a very tough gig because you might do, let's say, 2 or 3 classes a day and they're going to be probably very early in the morning, might be middle of the day and later in the night. It's going to be somewhat irregular. Right. And it's also going to be fairly taxing on the body. So in that kind of model, you are going to be looking to supplement your income with personal training income. The good news is if you are a fitness instructor, you do somewhat have a captive audience in the sense you have these people who are coming to your class and they want to get fit. So it's a very easy thing to put your hand up and say at the front of the class, I'm also taking on personal training clients if the club allows, that is, of course, come see me after class if you want a little extra help. So you can do kind of a soft sell, hang around, see what people are doing, obviously all within regulations of what you're— the club, because the club might say, no, you can't do PT. That's gonna be depending, right? That's one route of group fitness instructing. The other way is to begin your own bootcamp. Now, in PT, and again, I'm gonna talk about this in the next couple of modules, there are two main business models, and the business model is you either charge more for your time and see less clients, or you see more clients and charge less. And the group model and the bootcamp model is exactly that. You're charging less. I'm just gonna use an easy number. Let's say $10 a session. You're charging $10 a session, but you might see 10 people during that session. So you've got your $100 there, right, per bootcamp that you run. And there's many different ways to put that together, from unlimited to buying packs and all that kind of stuff. So with that model, the biggest problem that you're going to have is logistics. So you're going to do a 6 AM, let's say, session, and some people might not be able to do 6 AM, right? Some people need to do 7 AM. So you're going to do a 6 AM and 7 AM and 8 6:00 AM and then you've got your evening sessions. So you might only have 1 or 2 people coming to the 6:00 AM, but then 4 people coming to the 7:00 AM. So finding a time that works for everyone. And also in the beginning, it's getting that amount of people to start gathering momentum. This is where if you're doing it multiple times a week and making sure people buy into it multiple times a week is where those businesses become more successful. So group trainer model is the hardest thing with a group trainer model is Basically getting the amount of people paying at that lower rate and getting them sticky so they're constantly coming back and they're really enjoying what you're doing.
