Mark Ottobre lays out five steps to build a world-class studio: master your craft and surround yourself with masters, learn sales as a coaching skill, build marketing to drive traffic, scale by training and delegating, and develop an authentic brand. Each step builds on the last.
5 steps how to build a world-class studio. 1, be a master of your craft, no exceptions, and continually trying to master your craft and hang around those who are masters of their craft. Step 2, master sales. I know some people think sales is a dirty word, it's really not. And if you have some stuff on sales, just understand motivational coaching or coaching, because coaching is sales. Building a marketing machine, and I would say in this order, you want to be a master of your craft, learn sales, then build the marketing machine. Once you know how to sell, then you ramp up the traffic. Step 4, learn how to train and delegate team members, because you can't do everything if you want to scale. Step 5: be conscious about creating a brand. What I see is most people put this as number 1. This happens organically once you understand who you are and what you do.
