Mark OttobreFounder, Enterprise Fitness · Results Driven Coaching

Landing Pages Will Not Fix Your Business

19 Feb 2024 · 1 min

Watch on YouTube

0:55

In this short advisory video, the speaker explains that a landing page alone cannot resolve business challenges. He emphasizes the need to first map the entire customer journey—identifying how prospects discover the business, where they submit their information, and how they make contact. By collecting data on each stage, businesses can determine whether the bottleneck lies in converting leads to appointments (a trust/lead‑capture issue) or in converting appointments to sales (a sales‑process issue). The speaker stresses that understanding the specific problem is essential before blaming landing pages or ad platforms, and offers a downloadable checklist for running a profitable personal training business to those who request it.

Chapters

Why a landing page isn't going to solve your business problems. First thing you need to do is map out your customer journey. Where does the client hear about you from? From there, where do they leave their details? How do they get in contact? You need to think about all these questions, but they don't track data. So is it leads to appointments or is it appointments to sales? Because the way you solve those two things is very different. If it's leads to appointments, then you have a problem of someone trusting you enough from a digital version of leaving their details. If it's appointments to sales, there's something in your sales process that is broken. This is why in business we have to collect data on the problem that we're trying to solve and know the problem that we're trying to solve rather than think that we always automatically have a landing page problem or a Facebook ads problem. If you want more business insights from me, comment the word checklist and I'll send you my full checklist of how to set up and run a profitable personal training business.