Mark OttobreFounder, Enterprise Fitness · Results Driven Coaching

No Wants to Train at an Empty Gym

8 Feb 2024 · 1 min

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0:43

In this short video, the speaker draws an analogy between an empty restaurant and an empty gym to illustrate how perceived busyness creates trust and credibility. He argues that people are more likely to choose a gym that appears full because the crowd serves as social proof, signaling quality and reliability. The speaker identifies the common marketing objection of "I don't believe you" as a trust issue and recommends deliberately creating the perception of a busy environment to overcome it. He urges business owners to look for subconscious cues that build trust and offers a free business program to viewers who comment "results".

Chapters

No one wants to eat at an empty restaurant. Likewise, no one wants to train at an empty gym. You want to give the perception that you are successful. Get yourself busy, because when you're busy, you're going to give us the perception that you're good. One of the big objections in marketing and sales is, 'I don't believe you,' which is an objection of trust. The only way you can really solve the objection of trust is by building social proof. The gym is full, then it says to our brains that these people have checked out this gym and it must be good. Look for ways in your business to build trust as a subconscious cue, because that's what goes under the radar for most people. If you want more business tips, leave a comment below, results, and I'll send you my entire business program for free.