Personal trainers should charge for results, not hours. An hourly rate already covers emails, program design, nutrition advice, and staying current. Price based on the outcome the client actually wants.
Personal training is one of the very few professions where you can charge a very good fee for your time. That hourly fee that you charge is also going to encompass their emails, text messages, getting back to them, being prompt, your study and learning, your value adds in the session. Don't think of the hour, think of the outcome, because you're still writing the program, you're still doing the nutrition. That hourly fee isn't just for the hour, it's for that client to get that result.
