A fitness coach argues that trainers obsess over likes and followers when they should focus on paying clients and cash flow. Stop chasing influencer tactics and paid ads. Build your business on local clients who actually pay for sessions.
Where a lot of trainers I find go wrong in marketing is they focus on the wrong things. They focus on being Insta-famous on Facebook, on doing ClickFunnels, doing Facebook ads, and, you know, being an influencer. That is not the game. It was never the game. The game that we are playing is cash in the bank and getting clients results. If you had 20 clients training with you twice a week, that's 40 sessions with 20 clients. So you don't need likes, follows and all this kind of stuff. Focus on marketing that has a return on investment. Simple as that. What's going to have the biggest return on investment? Marketing to people in your geographical area.
