Mark OttobreFounder, Enterprise Fitness · Results Driven Coaching

The Power of Urgency: Leadership That Delivers #urgency #leadership #mindset

13 Nov 2024 · 1 min

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In this talk, the speaker stresses that urgency is a fundamental leadership principle. They assert that when they commit to doing something, it will be done, and when they say they won't, it won't be expected. To illustrate this, the speaker recounts a personal anecdote: after returning from a US seminar, a team member asked for feedback on a 12‑week plan, and the speaker reviewed it at 10:30 p.m., recorded a Loom video, and sent it that night—not to impress, but because acting promptly is their habit. The team member expressed gratitude the next day, noting the timeliness. The speaker concludes that leaders must embody urgency through their actions, not merely claim it, for their teams to truly feel and adopt that sense of urgency.

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One of our things, and Rhys would know this from working with me, I value urgency. Like if I say I'm gonna do something, consider it done, right? If I, and also honestly, if I say I'm not gonna do it, then don't expect it done as well. And that instills, because I see these things urgency, and a small example of this is, you know, I came back from the US, I was running a seminar and one of my guys wanted me to review his 12-week plan. I did it at 10:30 at night. I made him a Loom and sent it. I didn't think anything of it because that's just what I do. He came to me the next day, he goes, I really appreciate it. I saw the time that you sent it to me. You just ran a whole course and you sent me this thing. I wasn't doing that to impress him. It's just the way I operate. I wanted to get it done for him. Absolutely. And he was relying on it. But those things, if that's what you're trying to be about, like urgency, you can say you're about urgency, but unless as a leader you demonstrate that, people aren't gonna feel it.