Track Your Data

I look at data as my friend. So the more data I have, the better decisions I can make. The more you measure, the more you're able to manage things. So you need to track your leads. That's a non-negotiable. Then you need to track your leads to appointment. Then you need to track your appointment to sale. That's not a negotiable. You've got to track those things. Then we also need to track what is the money and the income that are coming from those, how much we're spending on our marketing, what is the cost per lead, what is the cost per sale, what is our return on investment, who If I'm putting out $5,000 a month and do I make $10K? Do I make $100K? What is my cash collect? The thing, if we don't track and you make a statement, my Facebook ads aren't working, it's untrue. Why is it untrue? Because you don't fucking know.