Personal trainers can grow by getting new clients or keeping existing ones. Retention is far more profitable because it cuts advertising costs and generates referrals from satisfied clients. Focus on delighting the people you have.
There's two ways to grow a personal training business. One is to find new customers, and two is to retain the customers that you have. The most profitable one of the two is always going to be to retain the customers that you have. So many trainers are focusing on their online strategy of how to bring in new customers, where really the answer 70-80% of the time is to look after the existing clients that you have. If you can get a client to stay longer, it's going to cut your advertising expenses and it's going to cut your sales expenses. Focus more on the side of delighting the existing clients that you have, because that can also be a very profitable source of new customers. Because if they're talking about your business in a favorable light, that is automatically going to give you a source of more clients. So if you want more tips of how to be successful as a trainer in business, comment the word checklist below and I'll send you my full document on how to set up a profitable personal training studio.
