Mark Ottobre breaks down four ways to sell personal training, from individual sessions to full experience packages. Selling by session is least profitable. Selling the outcome through structured programs works better. The best model sells the complete premium experience, which captures more value for both trainer and client.
There are 4 ways to sell personal training and fitness. The first one is by the session, and anyone selling by the session, I guarantee you this is the way to make the least amount of money in personal training, is if you're selling by the session. The second is by the pack, which is only slightly better but not much more. The third way is to sell by the program, and there's no shortage of programs, some of them good, some of them, you know, indifferent. Programs sell. Reason why programs and challenges and these things work is because it sells the outcome. And the fourth and final way is to sell by the experience, and that's what we do here at Enterprise Fitness, is we sell the experience of personal training.
