Mark OttobreFounder, Enterprise Fitness · Results Driven Coaching

When To Hire A Salesperson

20 Feb 2024 · 1 min

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In this brief advisory monologue, the speaker argues that founders must first become masterful at selling before hiring a salesperson. They explain that a founder’s sales skill level determines the caliber of salespeople they can attract and manage; low‑level founders will struggle to lead higher‑level sales staff. While outsourcing sales is possible, it is often unaffordable for bootstrap businesses. The speaker concludes with a call‑to‑action, inviting viewers to comment “checklist” to receive a detailed checklist for growing a profitable personal training business.

Chapters

When should you hire a salesperson in business? I believe in business you want to be the best person to sell whatever it is that you're selling. And the reason for that is you are only going to attract salespeople who are at your level. And if you're at a very low level, it's going to be very hard to manage someone at a much higher level than you. So if you are in business, there's no way around it. You need to learn sales and you need to become masterful at it, because if it is something that one day you want to delegate, you need to realize that you need to lead that person to be able to be able to do their job more effectively. Could you outsource it? Probably, but the thing is with that is for most bootstrap businesses like mine, you're not gonna be able to afford that when it comes time to grow. So if you enjoy my tips around business, comment the word checklist below and I'll send you my full checklist of how to grow a profitable personal training business.