You Don’t Get What You Want, You Get Who You Are - The Truth About Manifestation with Matt Cooke

Matt, thank you so much for joining us today. For anyone who's brand new to your world, can you share a bit about the moment that changed everything for you and ultimately led to this book?

Of course. Thank you both for having me on. Excited to be here. So my life changed in two parts. In September 2018, I was in the corporate world. I was an estate agent. I was the youngest manager at the time in this firm of estate agents in Worcestershire, selling really nice country houses. And I was just under a lot of stress to a point where I had this really tight chest and I couldn't breathe, Struggling to breathe. And I was not that great then about opening up, about how I felt. And my wife, Khorasan, said, matt, you know, we should really get this checked out. And she happened to be chatting to her grandmother about it, and her grandmother said, why don't you have some reflexology now? I didn't really know what reflexology was. I thought it was just a simple foot massage, but she said, it will really help. So I agreed. I rocked up at her house. She arranged for this therapist to come along, and we didn't know each other. And I lay there on the recliner for what I thought would be a foot massage. And he asked me a question, and that question changed my life. He said to me, so, Matt, tell me who you are. And I said, I am 26 years old. I'm an estate agent. I'm the youngest manager in my company. And he said, no, no, I didn't ask what you did for a living. I asked who you are. And I remember in that moment thinking, who am I? Who am I? Who am I? Like, it was this really weird, like, moment. Like, I remember it so clearly. I actually remember thinking, like, imagine an astronaut. They're protected by this, like, suit, but inside, there's a person. And I. In that moment, I'd realized that I'd been associating myself, my identity as this sort of armor. And I didn't know who the eye was, but I knew the eye wasn't happy, definitely not happy with sort of being an estate agent and trying to make other people proud. And I left that session with stress had started to dissolve because I just knew that I wasn't happy. And for about five months, which led me up to the second part, all I kept doing was watching sort of motivational content on YouTube just to keep me going, you know, I realized in that moment that, no, I didn't want to be an estate agent anymore. I wanted to somehow try and create freedom. And this led to A really, a really deep point where in February 2019, so we're talking five months later, I'm lying in bed with my wife Khorasand. We are watching Netflix. I remember it really clearly. It's a Tuesday evening, 10pm, laptops in front of us, and I turn over to go to sleep and my wife carried on watching the show. And I was still awake, but my eyes were closed. I was aware of the world around me. And from nowhere, starting at the base of my feet, a vibration started to encompass my whole body. And I've always been curious and it wasn't painful, so I thought just let it continue. And it was so intense, it genuinely felt like I was hovering above my bed. And then I heard a blistering high pitch ring in both ears and then silence. And I heard a voice and the voice sounded like it was at the opposite end of a sports hall, getting closer and closer. And the voice said, hi, Matt, it's mum, can you hear me? We exchanged a few words and I was completely mind blown because my mother had passed away 18 months before that. And as I was chatting, my wife, who was still awake, nudged me and she said, matt, who are you talking to? And I turned to tell her and then turned back and my mum had gone. So I. How do you deal with that? Like, you know, one minute I'm this sort of corporate guy and the next my whole world view's been flipped upside down because I've just spoken to my mother who's no longer here, and she was from Essex and she had a very distinct accent and it was my mom and I wasn't asleep, I was awake. So before we go deeper into whole, how this even ties in with manifestation and what that even means, that was my first realization that there is more to life than meets the eye. I didn't think I was spiritual, obviously wanted to hope there was a, an afterlife, of course, after losing my mum. But when I first connected with my initial want, and that's important because obviously the book's called Beyond Wanting, was to connect with her again. So that's how it started. And then it led me down a very deep path from there.

Wow. I know. They gave me goosebumps.

Yeah.

So your book begins by saying you don't attract what you want, you attract what you are. Can you break that down for the listeners?

Manifestation is the deliberate act of bringing something you desire into the physical world using your thoughts, feeling and action and belief. And you can mold that together as intent. Intention. Now it's important for everyone to know That I was the ultimate skeptic. I had to find the science to demystify what I've just said. And yes, you attract into your life who you're being, not what you want. And I'll explain how that works. Okay, so initially I wanted to try and connect with my mum again. So I thought, okay, well, how do I do that? Well, she's no longer here, but I connected with her somehow. So I started to. Because that's what I'm like, started to go down rabbit holes and ended up starting to study quantum mechanics and quantum physics just because I wanted to understand the physical nature of life at home.

Okay, just like, wow.

Yeah, yeah, yeah. And I'd quickly discovered that I'd either clearly not been listening or forgotten physics at school that everything is energy, like fundamental. If you break down anything, our bodies, this physical chair, we're on the microphone, you keep breaking the material down and down and down, and you arrive firstly at the atomic level. So let's just hold the atomic particles and they're very predictable, like you and I, to move anywhere they move through space. And the further the space, the longer it takes their atoms, right? So everything can be broken down to that. And then in, if you go deeper again and you break open this atom, you arrive at what's called the subatomic level. And at the subatomic level, you have tiny, tiny particles, such as electrons. Now, bearing in mind those electrons make the atoms and the atoms make everything that you see and touch. But these electrons behave in very peculiar ways. They arrive in. They position themselves in one location, these tiny electrons, when they're being looked at, when they're being observed. So if a scientist or a camera is observing these tiny particles, they appear in one state. The moment that observation is taken away and moved, it disappears. So the question is, well, where does it go? Because remember, these electrons are the very thing that make you an eye. But when they're not being looked at, where do they go? So we have particle, which is everything physical. And the moment it disappears, it returns to what's called a wave. And the wave is energy. And so where it goes to is an infinite field of energy. And there's many names for that field. The universe, God, source, the matrix, the quantum field, the unified field, let's just call it the unified field, this unifying field of energy wave. So it's either a wave or a particle. If a scientist moves their observation, the electron disappears and instantaneously reappears. And then if they move their observation again, it disappears and instantaneously reappears wherever they're observing. And in quantum mechanics, there's a term called collapse of the wave function. So the wave is the energy. So the moment observation takes place, the wave collapses into that point and that particle. So the question is then, well, what turns it right from energy? Bearing in mind this field's infinite in superposition, Everything exists there as energy. What turns it from energy or information to the particle? And it's an observer. So the question is then, where's your observation? So just to segue slightly, when I'm exploring this world, you naturally start, fall into hearing about, oh, the law of attraction and manifestation. And like attracts like. And Esther and Jerry Hicks and Bob Proctor and Dr. Jody Spencer. And they're all great. But for me, I really. When I first heard that your thoughts can create your reality, I was like, yeah, right. I need proof. You know, we've. We can all experience. We've all experienced strange things. But when I started to really study that, I was like, that's really interesting because. Well, what that means then is our observation is collapsing waves of potentiality into physical matter. So in my book, I say, and this is how I differ to a lot of other people talking about manifestation, we. Yes, of course, you start with what you want. I always say, you, you want once and then you have, have, have. Like, you embody it. Because wanting is an energy of not having. The actual definition in the dictionary of want is haven't got. So, so many people say, I want love, I want more money. But what they don't realize is actually they're broadcasting more lack. Now you. That will make sense because observation is what turns this field to matter. So when I say, where's your observation? Most people unconsciously are observing their life from the lens of what they haven't got. You know, what they lack or their belief system or what's happened to them. We all have stories, right? And that's why we hear so many people say that they have the same things and same patterns in their life. Like, I always attract the same types of people or same opportunities. So I always do this. And I think it's really important to. To understand what observation even is. I want you to bother close your eyes for me and everyone listening as well. And with your eyes closed inside your head, not out loud. I just want you to say the word hello five times. And once you've done that, I want you to do it again, this time inside your head. Shout the word hello five times inside your head and then open your eyes. When you've done it. Okay, so what did you both experience there? Did you hear the word hello? Did you see the word hello? What did you experience?

I heard it.

What about you?

Yeah. Like in dark room. Yeah.

You heard it?

Yeah.

Who heard it?

I did.

Whose eye? Who's the eye?

Well, this is hard because I've grown up in, like. My parents were Buddhist, so I kind of have the level of like. What is eyes? Your finger eyes. Is that what is. You know, who are you? So there's an element of. It's a projection of your mind, isn't it? It's all.

Yes.

Coming from your mind. Yeah.

Put you on the spot. I always that. So the eye. Like, we could tell the eyes. Matt. Well, Matt was the name. I was going.

Who was Matt?

What is that? Exactly. So we'd agree, though, that there was you. You were aware of the word hello, like you heard the word hello. So this I. There's many words for it. I call it. We can either call it the witness, the watcher, the consciousness, the separation. I call it the observer.

Okay.

It's separate from hello. So that's the observer. Now, when we realize that, we realize we're not our thoughts. There's a great word in neuroscience called metacognition, which is to think about what you're thinking about. So there's the observer that we just experienced. But when we don't practice separation, where is it? And the observer becomes entangled within our thoughts and our paradigm and our belief system and what we think about ourselves. So then if we allow that to run the show because the observer's sort of taking a backseat or actually entangled within whatever we're saying or thinking about ourselves, that then becomes sort of the. The default. And therefore, that becomes the dominant observer of our reality. And unconsciously, we. We continue to attract more of that because we're allowing that to be the observer. But when we recognize the separation, we can challenge those thoughts, we can challenge those beliefs. There's these brain regions called the default mode network. That far in different ways, we can all walk into the same room and experience different things. And the default mode network is, like, sometimes a monster inside. And it runs the show. And it's just been programmed based on our upbringing, you know.

Yeah.

But there's. At any age now, we can rewire that. So to answer your question, in a long way, the reason we attract into our life what we are is because of observation.

Yeah.

And just to finish that, I always say to people, like, the easiest physical, tangible example of that is if you go up to a physical mirror and you look into that mirror and you look into it with a sad face, hoping to see a smile. We obviously know the mirror will never ever change it's reflection until we smile. But so many of us unconsciously are waiting or wanting something outside of us to change, to smile.

Yeah, yeah, that's. Yeah, really.

But the moment we smile first, the reflection immediately smiles. And. And that's the paradox in manifestation. I always say the universe always says yes. It says, if you want more money, if you want more love, if you want happiness, the universe says yes, and you'll experience more wanting of love, more wanting of money, more wanting of happiness. The moment you say, I am happy, I am joy, I am so fulfilled, the universe says yes, and we start seeing more of that reflect. Okay, I love that.

I love that. So that was kind of leading onto the next question. So why is wanting actually a barrier? And is it kind of what you just.

Yeah, I think some people misunderstand what I say. Like, oh, we can't ever say we want things. No, no, no, you can't. Like, of course we all want things. Some wants are different. Some wants are egoic. Some wants have great purpose to change the world. So we have the want, but we don't want to get stuck in wanting.

Okay.

What we actually need to do is get clear on what we want and then immediately embody the version of ourselves that exists in our imagination who already has what we want.

Yeah.

Because that's. That observation then reflects, and that's when we start seeing manifestations. Manifestation is a. It's a sequential rendering, I call it, of this wave of energy rendering sequentially into physical reality. And that initially might appear as an angel number, like 1111. Or overhearing a really strange conversation that just in that moment just gives you the answer that you need. It's not a genie in a bottle granting wishes. Every single human being is always in a state of manifestation.

Okay.

It's an act of, like, aligning your behaviors with your actions and your thoughts. Well, it's like.

Yes.

It's kind of like future stuff. Like, some people refer to it as like, behaving.

Yeah.

Becoming or acting as your future self.

It is. Now, I don't like the word fake it till you make it, though.

No. Okay.

I say feel it till you make it.

Yeah.

Okay. Because I had a hard time with that. Like, one of my first ever manifestations was money. I was. I did well in the corporate world, but I was always broke. I was always, like, chasing money. I was in debt and I really had a hard time, like faking having money. I was like, I don't understand how I can do that because there's still bills that needs to be paid.

Yeah.

But amazingly. And this is. And also I didn't understand at the time how meditation tied in with manifestation.

Yeah.

And it's so important, it's almost fundamental because when you slow down your brain and you go from busy beta brain waves down to alpha and theta brain waves, the brain subconsciously does not know the difference between what's a dream and what's real. So if you slow down your brain and rehearse in meditation having money and what you'll do with that money, the body reacts subconsciously. It genuinely thinks in real time that you have it. So your heart starts to race with excitement. So that's not faking it. That's genuine embodiment there.

Yeah, that's so true. Like, my husband and I, we used to sit every morning we do these like Tony Robbins priming exercises where you do like breath work. And then meditation. It was all. It was thinking of three moments that you're grateful for and then envisioning three moments that are things that you want to achieve, but as though that you've already achieved them. And madly, when we used to do that together, all the things that we then kind of felt have happened and it was. Yeah, it's just magic, isn't it?

But it's law. Law.

Yeah, it's.

And I see it with every single person.

I bet you hear it all the time, don't you?

I love my job because I see magic. The word I love the most is. You can believe this, you know. Yeah. Like. And synchronicities are like enormous as well, you know, so. But it's, it's, it's just because it's the nature, the universe. And you know, there's so many great scientists out there who, because of the nature of what they do. They're scientists.

Yeah.

They don't have, let's say that they don't have a personal brand. So of course, so many of these amazing scientists who are improve proving scientifically what I'm talking about in intention experiments. They've written 100 papers scientifically, you know, but they're not necessarily that well known. And yeah, it's, it's, it's real.

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You can find both estrogen control and hormone harmony@happy mammoth.com and you'll get 15% off your first order with the code raise at checkout. So how does it make scientific sense? Like if you had to, if someone was like, I need scientific proof of what manifestation is, what would you say?

Sure. So intent, that word in itself, if we can remember, it's a combination of all things there. So thinking, feeling, acting, believing, embodying intent modifies probability is the best way to understand it. So reality isn't fixed, it's always in a. It's probabilistic. And what that means is reality tends to happen based on probabilistic odds. So it, you can't manifest everything. Let's. I'm going to be real with you. And I had a hard time initially because for me it was a paradox, right, that I knew that this field, this unified field was infinite. So if something's infinite and it's infinite meaning, like there's infinite energy there and energy is like never still, it's always moving and that movement is vibration and the speed of vibration is frequency and all frequency carries information, just like connecting to a radio station. I had a hard time because I was like, well, that means then that anything actually exists. So, so why can't, let's say I every Saturday manifest winning the national lottery.

That's what my initial thing when you said you can't I was like, well, why?

Yeah, I'll tell you why. Go on. I'll tell you exactly why. You don't hear this that often.

Not always thinks she's going to win.

I know, but I have a deep belief randomly.

So you will.

Yeah. Thank you.

See, so here's the actual truth with this. And this is. This is so Dean Radin, for example, a scientist who I love, you know, he's done a lot of work with intention and how intention modifies the probabilistic odds of something happening. So I want us to take the National Lottery. Let's just come up with some random numbers. Let's say it's £4 million this Saturday, and let's just say 35 million people each buy one ticket, including us three. So we've all got a 35 million to one chance of winning. Yeah. So. And I also want to imagine that those 35 million people are all real people as well, that hold intention. Now, of that group, you have someone like Natalie, who has always known that one day she'll win the lottery.

Yeah.

She doesn't know why. She knew before she even heard the word manifestation. Like, she's just known. Now, let's imagine there's also a million Natalies playing. Then there's like random people that were just in the queue at Tesco and just thought, oh, yeah, I'll buy a ticket. And then you've got people that are sort of just desperate, so they just play again. Now, of that, you've. You do hear people that win and they. And you hear them, like, how many times have you heard those people say, I had a dream or I just always knew I'd win. But what you don't hear, though, is all the people like Natalie who've always been saying that one day they'll win, and they haven't.

Now.

Now, Natalie unconsciously is actually modifying probability. So what the likes of these great scientists would say is that Natalie can actually modify the odds in her favor. She could reduce the odds with intent down from 35 million to 1, probably down maybe to 3 million to 1, maybe even more than that, if you're really good. But it's still. But the odds are still stacked against you. Right? Yeah. And then the people that just are playing, but they're like, I'm never going to win like that. They're doing nothing for that. They're actually pushing it further against them. So. So. But you're still playing against, let's say, 300,000 other people who are really good. So this is a fair Rule based reality that we're in. And you know, I could go really deep on what my belief is with why we're here and whatever, but the truth is we're not going to get it one to one otherwise we'd break like the rule set in a way like space. Time has rules like that we have. Time is a rule. Gravity, I think calmness, like to balance itself out. Yeah. Like there's rules. Yeah. And like you do see like extraordinary things happen. Like things that defy physics happen. They do. And the universe allows that every now and again to wake us up. But if, if we could all modify probability one to one, like how would the world work if we just all won the lottery? So, so the truth is we can modify intent in our favor, but we've got to look at the things that are wide open. And a big one now is healing. So, you know, I'm a big fan of Dr. Joe Dispenser and he's doing phenomenal work. Yeah. And you know, people are healing from cancer and all sorts of illness with this work is unbelievable. And I've got friends who've just come back from a 10 day retreat and they're like, mate, you're just not going to believe what we witnessed at these retreats. Right. Well, if you think about healing, someone has, let's say, an illness. They're not. Who are they playing against? Themselves? They have family. That of course might be an influence. Medical professionals are an influence, but they're not playing against 35 million people. It's one to one. Now if the lottery is one to one, you'd win. So with healing, it's wide open, meaning that with the right intention, it's allowed for that to modify in your favor. Like you could heal in one meditation. You could live with an illness for years or you could go downhill very quickly. And we all know the placebo effect. Someone who's given a sugar pill thinking it's a miracle drug heals. Is that the drug doing it? It's a sugar pill. So when something's wide open, in a sense, the more uncertain it is, the easier it is to modify. Okay, so when someone says, I'm manifesting this specific person. Well, people ask me all the time, can you manifest a specific person? Well, not really because firstly, you're trying to override someone else's free will and secondly it's, you know, it's harder because there's someone else involved. If it's wide open that this is the type of person I'm interested. It's wide open. So with intention. I always say, I might have an idea for the podcast I'd like to be on. But it's so much funner to hold open the intent of aesthetically these styles. And then we are raised. Reach out. Right? Yeah. So it's. And that's really how it works. And there are incredible. There is incredible scientific papers that show that in lab. Labs, literally. I can share one with you, actually, which is really cool. It's in the book. So in 1979, the Princeton University, it was called the Pear Lab, they ran this trial and they wanted normal people, everyday people, to do an experiment. And this experiment was to sit in front of what's called a random event generator. And I want you to imagine that it's a coin flipper, essentially, and it's programmed 50, 50 to never deviate from 50 50, especially over a long period of trials. So if you did like 10 trials, you might get six heads and four tails, but over millions, it would. It would never deviate beyond that. It can't statistically do that. But in this case, it was ones and zeros, heads and tails, ones and zeros. And they asked people what to do. One thing, to sit in front of the machine and using their mind, hold the intention of one. So their job was to will into existence or manifest into existence that the machine spat out more ones than zeros. Okay, Very simple. Now, they ran it for 12 years, two and a half million trials, and they proved scientifically that it deviated away from chance, meaning that they proved scientifically that the human mind was able to influence a machine. Now, when they interviewed people, because it. It ran both ways. Sometimes people were got the ones and it deviated away. Other times it deviated to zero. Even though they weren't being told to manifest zeros, they were being told to manifest ones. So they first sat down with the people that were really good at getting ones. What did you do? They said, well, tell us your secret. Yeah, what was your secret? How did you do it? Why were you so good? And they said, I just sort of believed it, you know, I enjoyed what I was doing. I believed that the mind could influence a machine. I sort of relaxed into. I got into a bit of a meditative state. And, yeah, I enjoyed the process. Great. Then they interviewed the people who were trying to get ones but got zeros. They got the opposite. Yeah.

Like negatively, like.

Or trying. It's like the ones wanting, like, not.

But fundamentally not really believing in themselves.

Yeah.

So they were like. Like holding ones but going this Isn't going to work for me.

Yeah.

So do you know what manifested the zero?

Wow.

Because the dominant reflection or observation was the belief was the zero. So that was really cool. And then I was thinking there must be some other like experiment that, that I could also use. And I found one with baby chicks. And this French researcher in the 90s took these baby chicks and placed them in the corner of a room and got a random event generating robot that would. Would statistically never deviate from just randomness around a room. And when the chicks were first placed there, the robot didn't deviate from randomness. So the French researcher said, well, there's surely a way to switch this up. What about if I put the eggs in the corner of the room first, wait for the chicks to hatch and. Because the chicks will then imprint on the first thing they see is their mother. So he did. And when the chicks hatched and they imprinted on their mother, thinking the robot was their mother.

That's mean.

Yeah, it is mean. But the.

Have you seen the film Wild Robot.

That happens in the film, but the robot then moved from randomness right to the cage and just went up and down the cage.

Well, how?

Because the first experiment, the ro. The chicks knew that the robot wasn't its mother.

Right.

Because they didn't imprint on it. The second round, the chicks genuinely thought the robot was its mother. So the chick's intent.

Energy.

Yeah, the intent, the love to call in their mother. There was no disbelief, There was no, like, this robot's not my mother. It's like, this is my mother. And their intent to call their mother in pulled a random robot to the cage.

Wow.

So if it can be done with baby chicks and it can be done in a lab, then it can be done every one of us.

So true. Do you know what also is really interesting was when you're saying about them have enjoying the process as well, because I think that's massive. We were talking about that on an episode which we just recorded together and it was. I'm reading a book called the Happiness Advantage and it's talking about people think that success equals happiness, but actually it's happiness, then you're more likely to be successful the happier you are. So it's interesting, isn't it? If you can enjoy the process rather than kind of that wanting, desperate state, but being in a happy kind of believing it's going to come, then surely that'll make a difference as well.

Yeah, absolutely. 100. And I think there might be people listening to this saying, but that's easier said than done. You know, I'm going through a really hard time at the moment, and it's like maybe grieving or, you know, it's really hard to do that. And some. I always said there's a time and a place for like your manifestation. And sometimes actually the quickest way to manifest is to actually just focus on you in the moment. I was doing a workshop in New York in August and a woman broke down in tears and she said, I'm just exhausted. You know, this is everything I want and I just can't get there. And I just said, just stop.

Yeah.

Yeah.

I said just stop. Stop chasing. Just. Just fall in love with everything that you've already got. What do you love to do? And. And you'll see the synchronicity by embodying the state. Sometimes the quickest way to manifest is to stop actually trying to manifest.

That's so true.

Yeah.

And I think sometimes you're in periods where you don't.

Like.

I know sometimes I'm like, oh, I almost want to push everything that I know about wellness away or like, what I should be doing. And you kind. Because it can have the kind of a detrimental effect, can't it?

Yes.

You're in that kind of desperate.

And I think if your nervous system isn't in like a safe state, you can't be creative.

Yeah.

And you need a level of creativity and freeness to enable your mind to get to that place of embodying or becoming.

Absolutely. And also, too many people try and force their manifestations into existence. And honestly, a surrender is a concept that people struggle with. But I always say surrender or letting go. Same thing. But I always say letting go is letting in.

Mm.

Because the same intelligence that's keeping Earth in orbit and keeping our heart beating and knows how to grow a baby is the same intelligence that knows how and when in the perfect way, in the perfect time, it can bring your manifestation into fruition.

Yeah.

All we've got to do is that we've got to co create. We have to give it the intention and continue to give it the intent.

Okay.

And then get out of the way.

Okay.

So I always use this analogy, but it's so true and it's so simple to remember. If you take. We had an office built in the garden recently. We ruined the lawn, so I needed to grow the grass again. So think about that. Initially, you clear. Clear the rubble and the weeds. So that's where everyone should start. Everyone should start with self observation. They should turn the spotlight Away from what they want and just look at themselves. And I always say, be a detective in your own mind. And just really think about how you're talking about your. What's your default saying? What are those affirmations about yourself that you're saying? Clear the way. And then once you do that and you have this beautiful sort of soil. Plant the seeds. So you plant the grass seed. And once the seeds are in, the gardener does this weird thing where every day the gardener will show up and they will water mud. They'll water mud and go out their normal day. And the next day they'll turn up and there's just mud again and no seeds. So what does a gardener do? Carries on watering mud. And then eventually, like we call it Mother Nature, when it's ready, we'll start to see evidence. So many people don't do that in manifestation. They'll, like, water the seeds once and then go, well, it's not happening. And then they kick the seeds and try and look for the evidence. And so you do like you have. You do your morning routine. You try and stay in, like, harmony with it. But you don't go and look for it. You allow the magic to unfold. And sometimes, you know, it happens miraculously almost instantly. And other times it takes a little bit longer, but you don't give up.

So true. Matt, can you tell us what the observer effect is?

Yeah. So the observer effect is. So there's different terms, but, you know when I talked about collapse of the wave function. Where the wave of energy turns from a wave. So it exists as a wave of energy. And then it turns from a wave to a particle. What collapses the wave from a wave to a particle is an observer. So the observer effect. Effect is observation collapses the wave to the particle, which is. Imagine. Imagine we're all from. And everything we see.

My brain is.

Yeah, all of us. And everything we ever seek to manifest. Is going to originate from this wave of energy, right? Okay.

Yeah.

It's infinite. Everything exists there. But we only see the particle. We. We see the physical world. So the observer effect is your own observation collapses this field of energy to the particle. But it. The way it collapses is based on how you're observing it yourself. So if you're observing, I just really want my life to change. Life's so hard for me. And, you know, I've always been failure, and I think I always will. What you're actually observing there is that right the moment you observe and rehearse that manifestation in your mind. As if it's done.

What you focus on, your energy goes to.

Yeah, exactly. So you take your desire and you create a, you create a vision of seeing yourself in the landscape of it already done. The people, the places, the environment. And you, you rehearse that and you visualize it. And that rehearsal of that visualization is intention. And that's the observer effect. It's. It's messing with this field and this feel begins to pick it up and then it collapses it. And that's the observer effect. It's a hob one to wrap your head around. I try and like simplify it as my motto in life is just keep it simple, you know.

Yeah.

But that, that is how it works. Simpler again. It's a mirror.

Yeah.

So if you just, if you imagine okay this is what I'm manifesting. What am I, what, what am I reflecting in the mirror? Like. Yeah. If someone said I am abundant and held a sign in the mirror, they would actually see abundance.

Yeah.

I'm abundant. So that is, that is like the simplest version of. If I say I really want more money, well then they're going to see wanting money in the mirror.

But say if you were I have more money, is that then different?

No, have more money is, is, is embodying.

Okay.

Have, have is a state of being. It's a state of like have is the, the state we need.

Sort of want. Okay.

Yeah.

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So you say in your book that by the age of 35, 95% of our behaviors, emotions and thoughts are like learned and automated, Right?

Yes.

So how do we break free? I guess it's very kind of like Joe Dispenza style, isn't it? Like break free from what's so ingrained in us.

Yeah.

And to manifest. Because I think that's something we all struggle with, isn't it?

Yeah, yeah.

Everything that you learn, our own belief system. Yeah. And that can be really hard to detach from.

Sure.

Change the patterns and the thought process and behaviors.

Yeah, yeah.

And I credit Joe in the book for it as well because he's what, he's one of the scientists, I think, proved that on average by the age of 35. So here's how we look at it for the first seven years. And we've all got kids, Right. For the first seven years of a child's life, on average, they're only in their subconscious. So we have delta, theta, alpha and beta. And those brainwaves are on average sort of primal up until around the age of seven. And then you'll hear a child start questioning things such as, hey, hey, dad. I'm struggling to understand how Father Christmas can deliver presents around the world in one evening. You know that their rational brain has started to like, develop. So they are.

My 13 year old still hasn't asked that. So.

Yeah. Do you know any ranges?

She knows.

She's just like, she wants the extra. She's clever.

Do you still believe it too? But it can range. You know, there's an old, old saying and it says, show me a boy age seven and I'll show you the man.

Yeah.

And so, but seven is loose, you know, it can be 12 and even older. No, but, no but literally. So those first seven years, they've just been downloaded. They're just being programmed now. They used to think in neuroscience the brain was primarily fixed, but now at any age is a great thing called neuroplasticity, which means the brain can be rewired at any time. So I think it's Joe, that says we have to unlearn first, you know, which is true. And that's again, the observation point. We have to all detach initially and just resonate with what we're seeing and what we're affirming about ourselves. Now, why that's really powerful is because if someone seeks to manifest something, let's say they decide creatively that I'm going to change my life. Well, that's coming from obviously 5% conscious, but then 95 of who they are is subconscious. So the reason people have a hard time is because the dominant influence of their reality is subconscious. So we have to actually align both our conscious desires and our belief system too. Right. So, but that. And I talk about this a lot, and I'll share it here because it's fairly raw and I suppose, relevant to what I'm saying. And I'll tie it in with another analogy, too. So let's talk about how tangibly and practically people can do this. First, I think everyone should try and identify a belief system about themselves based on what they're trying to do in life. So for me, earlier this year, coming into 2025, I knew with my book publishing, I'd be doing a lot of keynotes around the world and a lot of requests for that. And I had this overwhelming fear of not wanting to do it, but a fear that no one would attend and people would let me down. And so what I did in that moment is I said, okay, this is where the analytical brain comes in really useful. Is what I'm thinking true based on any evidence? Well, firstly, if I've got half a million followers on Instagram, for example, the chances are someone will probably buy a ticket.

Yeah.

To. To. To see me speak. So that's not true. But where is this belief that's really holding me back coming from? So what you do in that moment is you take the belief, which is no one's going to attend my events, and I go, okay, well, let me resonate. Let me resonate with this belief. Where does it originate? And as I scan back in my life, certain family members have let me. Let me down. They have, like, family members let me down really badly. My wedding, and it hurt. Especially not long after my mom had passed away. My son got christened in the. In the summer of this year. And again, certain family members didn't. Didn't turn up, and it hurt. So the evidence in my life is that family have let me down at events.

Yeah.

Meaningful events. So then the thought of an event then brings up, yeah, that now what does. What. What is it trying to do, though? Fundamentally, it's trying to keep us safe, to protect you. Protect. So I use affirmations. I don't encourage people to have, like 50 affirmations that are random. Affirmations need to be a reframe of the current affirmations we're saying to ourselves, okay, so that affirmation of mine switched to, every day, in every way, beautiful souls from around the world seek tickets to see me speak. And I keep saying it, and after like a month, I still didn't believe it. And then after like couple of months, on average, you're like, yeah, I really. This is really starting to, you know, feel true. And then, you know, you go to an event. Well, we sold out Dublin, for example, in September. And I'm sharing this on stage. And, you know, you just take one woman, I remember her, she put a hand up and she said, well, Matt, can I say something? You know, I flew out from Essex this morning and I'm flying back today just to see you speak. So we do come and buy a ticket. And there's the evidence, you see now, tying this back practically with neuroplasticity. The. The brain can be rewired at any time. And the analogy I always give is if you imagine being in a forest or a woodland, if you can imagine that for me. And in a forest, typically there are different trails. So you've got the forest and then your trails, and you can choose a trail. And these trails are very, very well trodden. Now, if we go down one, we have free will. People run down them, cycle down them, walk their dogs down them, whatever. We can decide at any point to veer off. We can choose to go into the overgrowth, get snagged by branches, nettles. We can do that. And sometimes we do. And when we do, every part of us says, I should have stuck to the path. Now, if you imagine tangibly doing that, and then imagine you've got a crowd of people behind you, all it takes is one person to notice that someone's made a new path and they go down. And then eventually, all of a sudden, the new default in that forest is the trail that Coral made.

Yeah.

So what happens to the old path? Well, it doesn't disappear. It grows over. So the brain is energy, because that's what we are. And energy always follows the path of least resistance. So it's hard to think positive when you're negative. Why? Because you say, oh, great things happen to me, but your well, trodden Path is.

No, it doesn't.

No, it doesn't.

Then no one shows up. Yeah.

Then what's your brain gonna do? It's gonna throw you back on the old path. And if you understand it and resonate with it, it's so much easier. Yeah.

Yeah.

But eventually that becomes a new path, and then.

I love that.

And the power of that. Right. Is that when you change your brain.

But it's hard work, isn't it?

Initial.

Yeah.

It's not something you can do overnight.

It takes 66 days on average. There we go.

Yeah.

Is the length of time, on average, it takes to do. And that was another scientific research done, I think, in the 90s. So it's gonna range depending on how.

And actually you would do. You would say these affirmations, for example, to yourself for every day. 66 days.

Yeah, every day. And also. And also encourage myself to put me in environments to change.

So when you're saying these affirmations to yourself, because even when you said that out loud, I automatically go, well, bullshit.

Me too.

Do you know? I mean, it's funny, isn't it? My. My brain says if is if I was saying it about myself, my. My kind of default is. Well, that's true.

That was mine as well.

Yeah. So. So then. So when you were saying it to yourself, were you genuinely believing or you just saying it?

No, at the start, I was. At the start, I did not believe it.

Okay, so when did you start believing it?

A good couple of months in, I think. Actually, it took me about three months in that. And here's. Because I write mine down. This really powerful about writing affirmations because you're engaging, like, in the visualization process as well as writing, you get to a point where the pen starts to write itself. And you know that when a pen starts to write itself, like, okay, now. Now it has become hardwired. Do I still believe? Actually, you know, I. I don't believe that people won't come anymore. And that's when I change it.

Okay.

And then I also make sure I put myself in environments where, you know, people. People can prove that as well, you know, and then. And then I'll. Then I'll switch it up again to just. Because on. In our journey of life, whenever we tweak things and change things, all of a sudden a belief will show his ugly face that you didn't know was there. Because if I'd spent my years just comfortably in my office doing zoom calls, and I never knew that belief was there.

Yeah.

You know, so. Yeah, and that's.

That's how it was your comfort zone.

At the cave as well.

And that's. It's when it's the kind of, like.

So cozy in the cave, though, isn't it?

That's the problem.

Yeah. But when, you know, like, that part of your brain just wants to keep you safe because it's only been built on the landscape of what it knows. Well, we should resonate with it rather than fight it.

Yeah. That's hard, though, isn't.

Is hard. Absolutely. But. But it's neuroscience. Every one of us can do it.

And also, it's quite reassuring knowing that even though you don't believe it at first, it's like, just do the work.

Just.

It's a repetition, isn't it?

Yeah, it's. It's. It's. I think my wife said it to someone once. You know, what you don't know about Matt, he's like the king of consistency. And I suppose, like, I haven't missed a day of journaling in, like, five years. And every day I'm meditation. So it's just. I try and make it a lifestyle and I never, never, like, miss. And I think that's the thing. It's people miss. And I think, yeah, just. And also reward yourself meaningfully when you hit, like, a certain. You know, like.

Yeah.

So you've got to. Whenever I work with a client, I say, like, this is a bit of fun, but it's an accountability tracker. You know, if there's something you really want to buy, don't until you have, like, four weeks of green here.

You know, I love that as well. We were saying earlier of the carrots. Yeah. Something. It's like, even to wake up early or whether you do your journey, it's like, treat yourself. And then it's. It's a bit like atomic habits, isn't it? It's like having those little.

Yeah, yeah, yeah, exactly. You know, so. But it. But 66 days on average isn't a long time. No, it really isn't. And there's different ways you can do it. But that's how I do it, with, like, a limiting belief.

Okay. Do you know, I think I'm gonna. In our hundred days, we should incorporate some of Matt's practices for next year.

Yeah, yeah.

If we do it for 100 days, then we'll be like, yeah, absolutely.

But also, you know, there's a. There's a great. I mentioned Michael Phelps in the book, the most decorated Olympian of all time. And you know what?

He.

He used to do and his coach, Bob Bowman, would talk about this. He was one of the greatest visualizers that Bob knew. And what Michael Phelps would do is he would rehearse hundreds of times the race before he swam.

I've heard that.

Yeah. So, you know, in the 2008 Beijing Olympics, I think it was the butterfly. When he dived in, his goggles broke like 25 meters in or something. And he had rehearsed it so many times in his mind, he closed his eyes and swam the rest of the race blind. Wow. And he went on and won that race and won golden, I think, set a new personal best or world record. Can't remember exactly. And in that case, what's interesting there is again, going back to being in a probabilistic universe, it's probable that as a swimmer, at some point your goggles might break. So Michael would also rehearse probable outcomes as well as winning. Right. If he hadn't have done that, he wouldn't have been able to win. So I say to people, if we take what Michael did there, let's say you're in a really hostile relationship or it's difficult at work, you can rehearse in your mind how you're going to be. Because if your boss is, you know, awful, it's probable that they'll continue to be awful.

Yeah. So how do you.

How do you do it then? Well, you're not going to change them, are you? So. And let's say you have to stay in this environment for X amount of time. You've got no choice. Then the only person suffering is you. And my wife and I. One of our main things we do is protect our energy from energy thieves. And if that boss is a thief of that person's energy, then it's your own thinking about how that person's made you feel that stealing your energy. Not actually. Then the boss.

Yeah. How you deal with it. So deal with them.

How you respond, but also how you rehearse. So you can go. Right. You know what? Normally on a Monday morning, when I put the figures in, he or she's never happy. Always triggers me. So I'm going to practice how I'm going to be in that.

Okay.

Environment. Yeah.

You know, I've done that with certain people. It's like, I know they're gonna.

Yeah, but we trigger me. Yeah. And we're conscious of their unconscious. So a lot of it isn't just rehearsing positive outcomes. It's also rehearsing how we're going to be. I actually. I actually Refer to an analogy of playing tennis. You know, if you play tennis, you try and stay on the baseline, and you know that the shot's going to come probably in the left or the right or center court. And it's like being triggered in life. We might be triggered left, might be triggered. Right. The key is how quickly can we get back on that baseline? Yeah. How quickly can we bounce? Like, right. I'm ready for it. I'm ready for it. Because if we stay over on the left, we're wide open now.

Yeah.

You know, so it's really, for me when people ask, like, what's the routine? It's doing the morning practices, which is the meditation, the journaling, the gratitude, the affirmations, and then staying on the baseline.

Okay.

Through the day, and all those things, I think, especially, like gratitude, it prevents you from feeling that lack, doesn't it? It's like you can't have both, really, at the same time.

So. Good point. Gratitude, I always say, if you've really been triggered, and if something's happened to you, then in that moment, gratitude's a great place to just revert to for what's already in your life. But actually, Natalie, what I do every day is a mixture of gratitude for what's in my life and actually what's not yet in my life, as if it is.

Okay, so the journey.

So it's already yours. Almost.

Yeah. So here's how I do it. So if you imagine my publishing house, Penguin, asked me to put an article together for the New York Times, and I said, dream smaller to manifest faster. Now, think about this. Most of the time, what we seek is. Feels far away from where we are. So the further the objective sort and the more distance there is between where you are and what you seek, the more of a gap there is.

Yeah.

The more deficiency there is. And actually, because you're so focused on this goal, you're off, you're probably going to miss the mini goals, the synchronicities, and feel like it's taking too long. And therefore, because of the human nature of who we are, we're most likely to start disbelieving sooner than it happens. So actually, if we realize that life happens sequentially, can I reverse engineer down this manifestation into smaller steps?

Oh, I love this.

Yes.

Because. Too much.

Interesting. Because most people who talk about manifestation say, aim high.

It's at the top of the stairs. You need the little steps that get you to the top.

Yeah. It's like, you know, think that you've got a million pounds in your or think of that. You've achieved this massive goal. But actually that's so true.

I suppose you've just changed.

Yeah. My goal is to change the landscape of that. You hear too many people say dream big and I think it's dangerous because I think there's certain people that can dream big and have big personalities and absolutely about themselves. But the majority of people think that they're failing if they don't dream big. Now here's what I do. I dream big. First I go, that'd be cool.

Yeah.

Pop it on the bookshelf.

Now how do I get.

Now reverse engineer it. So I go to myself sequentially. What first feels like it could be the next evolution of this manifestation.

The next step.

The next step. And then what I do is I observe the next step as if it's already done. Right. Okay. So for example, there was a period not long ago that, that I was so focused on other things, I wasn't focusing on in person podcasts. And I knew for where the message of what I'm talking needs to get to it needs. I need to go to new audiences. So the evolution of that was podcasts like yours. So it would be. I am so grateful and blessed now that aesthetically beautiful in person podcasts with great like minded audiences reach out because I'm excited to sit down in person and share my message with their audience. Thank you, thank you, thank you. Now we're so wired to say thank you once something is done.

Yeah.

But I say thank you before and ahead of the event. Now that's a feeling.

It creates. It creates a feeling. It's a bit like when you talk to water and it's like it. So saying thank you to yourself is literally that feeling.

It's receivership. Thank you. Is having. But it's. You asked me about the observer effect. If you're grateful for what you have before you have it, that is collapsing outcomes.

Yeah, yeah.

Gratitude is my secret weapon. It's how I manifested Penguin Random House New York. I got clear. I was like, cool Penguin. But here I am right now with no audience and a belief that my English teacher said that I wasn't great at writing. And here's a. Wow. So am I going to hold the intent of Penguin New York here? No, I'm gonna go. Okay, Penguin. Right? Makes sense that you need an agent.

Yeah.

Right. Makes sense that I could do with a mentor.

Right.

Makes sense I could do with the following. Right. Start posting content first. Manifestation is to grow a following and a growth following on Instagram 100,000 followers in six weeks. When I first started out, fair when I first started out, because that was the intent. As soon as I hit the intent, it was then a mentor, and I was holding the intention of a mentor. Had a guy reach out, he's on the blur on the back of the book called David Kirkpatrick, former president of Paramount Pictures. He's produced some of the biggest films ever, worked with Walt Disney Studios, and Walt himself is in his 70s. He reached out to me February 23rd and he said, matt, I love what you do. I found you recently on Instagram. Can we collaborate on a project? And I was like, sure. Get on a call with him.

Yeah.

And he turns out he had a writing school where writers from all around the world are looking to take their writing into either books or films. He said, but, Matt, they could really do with a manifestation coach to help them with their beliefs about themselves. And these are people in like jobs like lawyers or, you know. So I get on a call, I coach his writers, and he said to me, matt, you know you've got a book in you. And I said, it's funny you say that. He said, I'll mentor you free. No. So he helped. And I had no idea, I had no idea that I thought you had to write the book first. He said, no, it's like a business plan, like a proposal. So we put these proposals together. And then I knew it was a mentor, sorry, an agent. He said, matt, is there an agent out there or a book out there that you'd love to sort of model this on? And I said, yeah. Atomic Habits by James Clear. He said, why? And I said, it's nothing to do with manifestation, but it's everything to do with habits. And habits is everything to do with manifestation.

Yeah.

And I also like actually that it's really well laid out, really well structured.

It's very simple.

Very simple.

Yeah.

He tied. If you notice him beyond wanting, it's similar. Like he'll start with a story, like research, and then go into to it. That's what be wanting. So I loved it. I modeled it on James and I give him all the credit for it. It's a great book. And he said, okay, well, I sort of know. His agent said, great. So he pitched to his agent and his agent rejected it. She was too busy, had things going on. She said, all the best. And David was gutted. And I said, no, rejection is protection and redirection. So he pitched again. This time we found Steve. 80 years old, New York literary agent, 50 years experience signed me straight away. Now it's with Steve. So I have David and Steve. Steve said, matt, few tweaks. Will pitch again to all the big publishing houses that I know. Penguin Random House, Hay House, Simon Schuster. So it goes out. He then messages me and he says, matt, good news. Penguin Random House New York would like a call. Like, great. He was like, but Matt, this is serious. This is the biggest publishing house in the world. You know, I'll be on that zoom call with you. But you know, this is gonna be like an interview. So we get on this call and I'll see the two editors load up. And behind this one editor's shoulder is a book. And on her shoulder, right behind her is a book. And I said to her, before we start, would you mind me just asking why that book's behind you? And she said, oh, what this one? Atomic Habits.

I knew you're gonna say that. Yeah.

She said, oh, well, yeah, I edited it.

No.

Yeah.

But she said this very department took it to market. You know, the public, the, you know, the marketing, the sales, the art department.

So cool.

Cool goes well. Steve's like, that went well, Penguin. Normally, I had no idea again how this worked. Normally what happens is you. It goes out for auction and publishing houses like bid for the book after they've read the, you know, the proposal. And he said, but like this never happens for first time authors, but Penguin have made you an offer to take it off the table and stop it going to auction. So I ended up signing with Penguin Random House and they allowed me to actually share this story in the book that I ended up getting rejected by the agent, but ended up manifesting the whole publishing house. And if someone, as we were chatting off, like if people notice the, the, the, the atoms in the beyond wanting. Because that's how I've talked about the observer effect. It's very similar to the COVID And that proves there I manifested that within 10 months, the whole thing from. From zero. Follow a thousand followers on Instagram 1-1-23, 100,000 by 5 February, and then by the end of that year, mentor, agent, and just into 2024, Penguin Random House. So the whole thing from zero followers to Penguin Random House took about 12 months. 13 months.

Wow, that's incredible. Yeah.

But did I just hold the intention of Penguin? No. I used all the tools that I've shared with you and I saw it as a journey.

Yeah.

You don't climb a mountain without. You don't climb Everest without going to base camp first. And you don't Force the.

I mean, most people would just focus on Penguin and that's the interesting.

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And I'm not saying you can't get there just by focusing on Penguin, because ironically, Penguin UK actually by themselves eventually did just reach out, interestingly. But they reached out. This is another segue. Funny story, in May 24, when I was in the middle of writing the book, had an email from an editor at Penguin to say, hi, Matt, love what you do. I was wondering whether you'd be interested in writing a book. And I was like, what? I was like, what do they mean? I was like, I'm signed with you. And then I was like, oh my God. I realized it was Penguin London. Went over to my vision board and I'd found the Penguin logo and I put without knowing Penguin London on the vision board. And that ended up like. So obviously in the end didn't go anywhere because I was already with them in New York. But I thought to myself, that's so interesting that it would have got there eventually anyway, but that would have taken like nearly 18 months.

Yeah.

And. But now I also have a really cool mentor and an agent as well, you know, so it's to. To manifest smaller is faster because of the the real belief. And also, you feel. You feel a sense of, like, movement as well.

Yeah. And that keeps you going and motivated and energized, isn't it? Yeah.

But you never, ever arrive. That's the key. The. The man who loves walking will walk further than the man who loves the destination. Meaning that, of course, like, writing the book wasn't the end of the manifestation. I then needed to win the narration. You know, which you're not. Not given that when you sign with a publishing house, you're told you might have to bid for it. And I was like, there's no way some money's going to narrate my personal stories.

No.

So it didn't even go to auction. You know, they gave it to me, so. But the journey keeps going because now I've written the book. Well, now I need to keep getting the frequency out. Yeah.

Yeah.

So. And if. So if people just focus on destinations and milestones, it's the point. You never arrive, ever, because the journey always, always continues. So focus on the journey.

I love that. Because it's always a destination, Isn't it, that.

Yeah. If you have a destination, you're always in luck.

Yes.

Yeah.

If you walk, you're moving.

Yeah.

You're embodying.

Well, it's, like, interesting, because Marzin even said that about life, about philosophies, and it's like, there's beginning and an end goal, which is very linear, but you should always say, like, a circular existence of life. He was absolutely talking about something else. But it's that analogy, isn't it?

Yeah.

Keep it moving.

Keep it moving. Keep it flowing.

Amazing. That's. Yeah. Incredible story.

Thank you.

And proof's in the pudding.

Yeah. Yeah. Well, you know, that was the thing. And I actually said that there were two big manifestations at the start of the book that I'd hoped would manifest by the end. And it was. The first was getting pregnant, and the second was buying our dream house in Cornwall. And when I finished the book, my son was four weeks away from being born. Actually. No, he was. No, no, He. He was four weeks old when. When I finally submitted it. And. And I was also in. In the dream house, too. And I said that this book is a manifestation in action. As you're reading this, know that I'm doing the this as I go along for these.

You're actually doing the practices for those.

So. But it looks. I'm no special. I'm not special. Every one of us has exactly what I can do.

I'm really inspired. Me, too. Yeah.

And it's science too. That's what's cool.

Would you know what it is? It's the. Sorry, I've lost the word. But it's the actionable steps that we can take that you've outlined that I really like. It's like when you hear something and it really sticks. I can apply that to my life in this. In the same way.

Exactly.

You know, and I really love how you spoke about gratitude because we're really big on gratitude. But it just flipped it a little bit in a way that I hadn't.

There's a whole chance. Gratitude.

Yeah.

Eve even like, I went that deep. I really. For me, I wrote the book for like, I thought, how would I like to read the book?

Yeah.

And I always try and find like research and science. So there's this. I even found research on why you should write. Thank you. So I won't everyone go and read it. But seriously, it's like absolutely mind blowing.

Okay.

So, yeah. There's a whole chapter on gratitude and why it's my secret weapon for manifest.

Everyone needs to buy this book for someone for Christmas. And then it will for 2020. We can do our book club with it.

Yes.

Yeah. 100%. I feel like this is. This is the energy we want for 2026, isn't it?

Oh, thank you.

Yeah.

That's it. Because that's my manifestation. Like, it's it. Of course. Like we all. There's nothing wrong with the egoic, tangible stuff.

Yeah.

You know, I like nice things and there's nothing wrong with that. But I don't buy nice things to feel a certain way. I buy nice things. I like nice things. But my manifestation now is to really help people. Give them the key to what's already inside them.

But I think even this conversation will have helped people because you've made it very tangible and doable and it doesn't feel too big. And I think that's really important. So thank you.

Oh, you're welcome.

Yeah.

I'm really excited for people to read it themselves.

Thank you both.

Because there's that butterfly effect, isn't it? And what you're doing. The intentions are so good.

Yeah.

And have you read the book?

I haven't, but I've heard the concept. My dad used to talk about it all the time.

The conclusion. I talk about the butterfly effect.

Oh, well, I've just got a. Yeah. A little energetic thing there.

Yeah.

I can't tell if it's cold in here or. I just keep getting goosebumps.

Probably a Bit of. It's freezing outside, isn't it? It's probably the goosebumps, but should we do a really quick, quick fire?

Yeah, we always end. Done a little quick fire just before.

Yeah, yeah.

Okay, finish.

Go for it.

Okay, so what's the manifestation? Sorry? A manifestation that you're most grateful for right now?

My son, Humphrey.

I knew you're gonna say it really.

Was a big manifestation. And, yeah, he's just everything, so. And I also think, tied within that, he's also our greatest teacher, because the foundation of manifestation is the present moment, because we're always manifesting. And of course, as you two know, kids ground you in the present moment. And he, to me, reminds me every day what it is to truly be present.

Yeah, I love that.

What's the best thing you've bought recently? So a bit basic, but.

You'Ve said recently we. And it's not necessarily a tangible thing, but we went all out on a week in New York last week. We stayed at the Greenwich Hotel, which is a really nice hotel in Tribeca, for the week of my book. And, yeah, we went a bit bougie.

There, romanticizing a really big situation. And I think, yeah, you have every right to do that.

It was. It was cool. And it was a really, really cool hotel owned by Robert De Niro, and it was just a really cool area. Yeah. And we sort of wandered around West Village and, you know, embodying it. It was. It was. Yeah. And so, you know, look, there's all the cool stuff like. Like, we drive Range Rovers and we like nice stuff.

Yeah.

You know, but. And that's what. Of course, I've never interestingly focused that much on money, but I focus on just the more people I can help. And it's so obvious to me that the more lives you impact, money has to hunt you down.

Yeah.

Like, money is a byproduct of value.

100.

To me, when people go, well, how's your life change? I'm like, well, because I have more people that I'm impacting. And therefore, the byproduct of more people is more money.

And I also think when you give more, like, I always try and give, and I feel like. But then because of that, it's obviously going to give me the money to be able to give, isn't it? It's the energy. Yeah.

You know, and so. So once you materially buy and have your basic needs, then to me now, like, the more money I can make is like, right, how many events can we put on next year? Yeah, that's to me now, money's beautiful if used in the right context.

Like, it's a tool, isn't it? Correctly.

I actually see money as like a being, like a be, like an entity, like a being of money. And I sort of like, almost imagine, like, right, come on, money, let's come here and let's work together and let's do this. And like, you know, I imagine this like, army of money because it does.

Make this your mission to help people more possible. Like, how would you be able to put all these events on and, you.

Know, but also travel the world to.

Do all this without.

Exactly. And the universe, we hear this, but it's always looking to support you if your intent is geared towards. There's a word in science called entropy, which is to lowering entropy, which is love and coherence. That's what energy wants to do. So when your intent is geared towards helping people, if you seek more money for the purpose of expanding a message and traveling, why would it not help? It would be devolving itself. So it would, it would support that. But if I just wanted more money to buy a Ferrari to impress the neighbor, it, well, it's not really helping the evolution of the universe, you know?

Yeah.

So, yeah, like, it will always support if the intent is for the greatest good of all concerned.

Love that. What's your favorite daily habit or ritual? I feel like I know what you're going to say.

Journaling. Yeah, I was actually, I was actually thinking, is it running or is it meditation? But it is journaling.

Journaling. Yeah.

Yeah, I love journaling.

What is a book that has changed your life?

We know the answer to this as well.

Oh, my God, there's so many.

Is it not atomic habits? No. Okay.

There's a book that I've recently read that changed my life and it's actually called the Soul of Money.

Oh.

By Lynn Twist. Not many people know about this. So many books like it. I, I, if anyone knows me, I'm constantly reading. But that one really did because it taught me what money really is. Just very quickly, Lynn Twist, she's got a, a project called the Hunger Project. She helps the poorest countries in the world. That's what's really fascinating too, is she's first contact and was first contact for indigenous tribes who were being threatened by the west with their rainforest. And her job was to go in and teach them what money meant. And they just didn't understand, like, what money was as a concept. But she also works with billionaires too. And it's this Beautiful paradox of how actually like it all, it's all the same. And, yeah, like, it was just a really great book.

Okay.

It left a mark on me. It made me realize that sufficiency is. You've got to. You've got to feel sufficient for what you have. And then that ties in with my book because the paradox is if you stop chasing more money and you're. You feel sufficient with what you have, do you know what the irony is? You can't help but manifest more of sufficiency, so you keep being flooded with more money, you know? So, yeah, that left the mark on me. And I don't think it's one. I was trying to think of one that not many people may have heard of.

No, that's good. I love that.

No, I haven't heard of it either. And what's the best piece of advice that you've ever been given? Wow, that's really hard.

Oh, wow. The universe meets you at the depth of your surrender, not at the height of your struggle.

Yeah, I need a moment to, like, take that in.

Yeah. The universe meets you at the depth of your surrender, not at the height of your struggle.

Oh, man.

Yeah.

Honestly, that was a really.

I wish we had longer, but.

No, I know. We've got to wrap it up.

Yeah. This has been great, so thank you so much.

I'm really excited to delve into your.

Actually, yeah, we'll be reading it on.

The train back home.

Yeah. Yeah. Thank you both. You've been great and great questions too, so I really enjoyed it. Just type in Matt Cook, coach on Instagram, Tick Tock. You'll find it Google beyond wanting. Yeah, you know, it's. Obviously, it's published all over the world, but, you know, I did the audible too. It's on Kindle. You just type Google beyond wanting and people will find it.

Go for it, guys.

Thank you very much. Thank you very much.