A framework for auditing website accessibility checks mobile-friendliness, alt text on images, usability, Google indexing, and broken elements. Results get sorted into a good/mediocre/needs-work inventory that drives SEO improvements.
Your audit should tell us if it's mobile-friendly. It should tell us if you have alt text, which is text on your pictures. Alt text is important because it's how people who are blind use devices to tell them what they should be seeing if they were seeing something. So we look at usability, we look at how Google sees it, we look at what's broken, and then of course we're also looking for what you want on your website and asking questions like, do the pages that you have and the blogs that you have deliver on that? So it's an inventory and it comes back to you with, this is what's good, this is what's not so good, this is what's kind of in the middle and could use a little TLC. And from there you can craft a project for SEO that's going to take you to the next stage of your business.
