Melanie Gorman explains why scattered keywords hurt your visibility. Instead of mixing your name, business name, and generic terms, focus on what matters most. A concentrated strategy like
So why do SEO keywords matter? So let's say I'm an SEO professional and I don't have this sort of magical hierarchy thought about. I might be a little bit of my name, a little bit of the name of my business, a little bit of I help therapists, I help lawyers, I help coaches, and a little bit of all of it. What that looks like mathematically is it's flat. There's no punch up. There's nothing that says I'm an SEO professional for therapists. My name is Melanie Gorman and my business is Crownsville Media. It's just a mishmash of all that stuff. So when you are using SEO keywords, you're developing a concentration around the words that matter the most, and that is how you tell the right story to Google.
