Melanie Gorman explains why mixing personal name, business name, and multiple service niches in your keywords confuses Google. Instead, organize keywords into a clear hierarchy focused on your primary service and target market, like "SEO professional for therapists," so your website tells a coherent story and ranks better.
So why do SEO keywords matter? So let's say I'm an SEO professional and I don't have this sort of magical hierarchy thought about. I might be a little bit of my name, a little bit of the name of my business, a little bit of I help therapists, I help lawyers, I help coaches, and a little bit of all of it. What that looks like mathematically is it's flat. There's no punch up. There's nothing that says I'm an SEO professional for therapists. My name is Melanie Gorman and my business is Crownsville Media. It's just a mishmash of all that stuff. So when you are using SEO keywords, you're developing a concentration around the words that matter the most, and that is how you tell the right story to Google.
