Citations are business listings on directories like Yellow Pages and Yelp. When they're accurate and spread across many sites, they feed aggregators that boost your Google My Business ranking and local search visibility.
So you want to improve your local SEO and you heard about these things called citations. What are citations? So citations are being added to other local directories that feed the Google Maps. So abundantly, when you add citations to your website, what you're really doing is saying, take my website and put it in other directories. So that could be the Yellow Pages, Yelp, or all kinds of teeny tiny other small directories. Like, did you know that Home Depot has a directory, right? So you want citations that are accurate for your business and you want them across as many different directories as you can because the little directories feed up to the big directory, and when that happens, your local Google My Business page gets more traffic.
