Melanie Gorman walks through how to pick keywords that serve both immediate business needs and future opportunities. Choose the right vocabulary now and you build a traffic pool you can tap when you write a book, give a talk, or launch something bigger later.
Every SEO project begins with some direction, and there's a formula for how to go about thinking about your business and where you want to take it in the future. Most clients that come to me have a need. I want clients, I want to make greater revenue, I want to create something. That's a really common thing. But if you have to run your business, you have to do all the things you have to do today to be able to get the clients and keep the lights on. Doesn't mean you're not focused on the future. The direction that SEO gives you is it helps you plant the seeds now, with the right vocabulary and the right language so that if you wanna write a book down the road or do a TED Talk down the road, you're prepared for that. You've already got those SEO keywords in the bag and you're ready to scoop up those clients and scoop up that attention when your TED Talk comes out.
