Melanie Gorman explains dead content: pages that get no traffic for years and waste your crawl budget. Google crawls fewer pages on sites that rarely update, so removing dead content lets it focus on fresh material and boost your rankings.
Do you know what dead content is? Do you have dead content on your website? These are things you want to know. I'm Melanie Gorman. I'm the founder of Crownsville Media. We are an SEO content creation company. We specialize in working with helpers and healers, just people who are awesome and want to change the world. So dead content, what is it? Dead content is content that lives on your website that nobody goes to. Nobody. Nobody's been there in years. It's been on your website since like 1895 and nobody has seen it, right? This stuff should go. It needs to go. You need to get rid of it. Why is that? Because you have what's called crawl budget. You have only a certain number of pages on your website that Google's going to look at every time it comes to your website. And if you don't blog all that often, Google doesn't come around to your website all that often. Google learns how frequently to come to websites based on how much traffic you have. So if you have dead content, it's time to prune it so that you can give Google a whole new look at what you're doing.
